1. THE KLEINE ZEITUNG INTRODUCES ITSELF. From the two-shilling daily to a multimedia brand 111 years SHORT, August 2015

2. © Sales development / Anzeigen und Marketing Kleine Zeitung KLEINE ZEITUNG – A CONSTANT PRESENCE IN THE WORLD OF MEDIA SINCE 111 YEARS 3 x 1904 19992010 INDEPENDENCE The Kleine Zeitung first appeared on the 22nd of November 1904 as a party-independent newspaper for all people. CONCEIVED IN A SMALL FORMAT and with a circulation of 30 000 copies, it reported the events of everyday life with rich and interesting content. DEMOCRATISATION OF READING A newspaper affordable by all. THE DIALECTIC PRINCIPLE Breadth and depth, mass and claim, rationality and internationality. The announcement back then on the title page merits special attention.

3. © Sales development / Anzeigen und Marketing Kleine Zeitung 7 GOOD REASONS WHY YOU SHOULD READ KLEINE ZEITUNG … REGIONALLY ROOTED Regional reporting with 18 regional issues counts amongst our core competences YOUR COMPANION THROUGHOUT THE DAY Connect with your customers early in the morning, during the day or late in the evening with the multimedia platforms of Kleine Zeitung – via tablet, PC, smartphone or the classical newspaper channel. READERS WITH PURCHASING POWER 75.7 % of the decision-makers in Carinthia and Styria read Kleine Zeitung every day. *** Overproportional representation of Kleine Zeitung in social classes A and B.* A ONE-STOP SHOP Kleine Zeitung is the regional contact for communication solutions – from classical advertising and online auctions to dialogue marketing. If you need advice, we are here to help! THE NUMBER ONE IN THE SOUTH With a reach of 52.5 % it is the strongest daily newspaper in its distribution area.* SUBSCRIBER SHARE: 96 % 96 % of the issues sold are delivered each day to loyal subscribers.** 1 2 3 5 4 7 6 Source: *MA 2014, Based: Styria and Carinthia., **ÖAK, 2. HY 2014, ***LAE 2013 111 YEARS TRUST Kleine Zeitung has been a reliable partner on the Austrian media scene for 111 years.

4. © Sales development / Anzeigen und Marketing Kleine Zeitung Styria BENEFIT FROM OUR EXTENSIVE REACH IN THE PRINT AND DIGITAL SEGMENTS 555.000 864.000 KLEINE ZEITUNG readers KLEINEZEITUNG.AT Unique User 269.000 52.9 % 51.4 % Source: MA 2014, ÖWA Plus 2014-IV, EA per month National Carinthia incl. East Tyrol 11.9 % 891.000 382.000 126.000 National Steiermark Kärnten 14.5 % 43.9 % 32.1 %

5. © Sales development/ Anzeigen und Marketing Kleine Zeitung THE REACH OF REGIONAL NEWSPAPERS IN THEIR MAIN DISTRIBUTION AREAS Vorarlberg 149.000 readers 47.5 % reach Tyrol 289.000 readers 47.3 % reach Salzburg 176.000 readers 38.7 % reach Upper Austria 366.000 readers 30.5 % reach NÖ + Vienna 830.000 readers 28.8 % reach National: 2.285.000 readers 31.6 % reach NÖ + Vienna 443000 readers 15.4 % reach National: 591.000 readers 8.2 % reach Burgenland 41.000 readers 16.4 % reach Styria 555.000 readers 52.9 % reach Styria + Carinthia + Eastern Tyrol 824.000 readers 52.4 % reach Carinthia + Eastern Tyrol 269.000 readers 51.4 % reach Source: MA 2014 (Mo –Sa), Based on the figures for each province. Reach is indicated in percent, the number of readers in absolute figures. Reach of provincial newspaper in their ´main areas of circulation with a reach of 11.6% and 839,000 readers in its area of circulation, Kleine Zeitung is the largest provincial newspaper in Austria. Based on the figures for each province. Reach is indicated in percent, the number of readers in absolute figures.

6. © Sales development / Anzeigen und Marketing Kleine Zeitung KLEINE ZEITUNG – A PAPER WITH STRONG REGIONAL ROOTS 10 regional offices in Styria, 6 regional offices in Carinthia and Eastern Tyrol as well as a representative office in Vienna provide comprehensive coverage of all regional and political events. 69.000 personal contacts* in all regional issues * sale of own products through Vorteilsclub, Ö- Ticket, books, …. in 2014 ** Diagram not to scale 10 Regional issues in Styria 8 Regional issues in Carinthia and Eastern Tyrol Vienna**

7. © Sales development / Anzeigen und Marketing Kleine Zeitung STANDING STRONG – THE KLEINE ZEITUNG CIRCULATION OVERVIEW CIRCULATION OVERVIEW The Kleine Zeitung is the clear number 1 in its main distribution area of Styria, Carinthia and Eastern Tyrol! National Styria Carinthia Print circulation Sold circulation Subscriber circulation Source: ÖAK 1. Half year 2015 96 % SUBSCRIBER PROPORTION

8. © Sales development / Anzeigen und Marketing Kleine Zeitung KLEINE ZEITUNG readers Source: MA 2014, Kombi, ÖWA Plus 2014-IV, EA per month REACH IN THE AGE GROUPS 70 years and older 14–19 20–2930–3940–49 50–5960–69 STRONGLY REPRESENTED IN ALL AGE GROUPS The readers and users of Kleine Zeitung KLEINEZEITUNG.AT Unique User 48.2 % 38.4 % 39 % 49 % 41.3 % 44.7 % 51.3 % 40.7 % 55.5 % 36.9 % 61.7 % 32.5 % 21.3 % 63.7 % (!)

9. © Sales development / Anzeigen und Marketing Kleine Zeitung GET THROUGH TO THE TOP TARGET GROUPS STYRIA SOCIAL CLASSES Persons belonging to the A and B social classes are grammar school or university graduates and dispose over a household income of more than € 2850.00. CARINTHIA KLEINE ZEITUNG Readers-reach KLEINEZEITUNG.AT User-reach Source: MA 2014, Basis: Steiermark bzw. Kärnten; ÖWA Plus 2014-IV, EA per month, Basis Steiermark bzw. Kärnten, pro Quartal KAUFKRÄFTIG 69.1 % 54.0% 58.9 % 45.3% 69.8 % 47.5 % 63.9 % 39.1 % PURCHASING POWER

10. © Sales development / Anzeigen und Marketing Kleine Zeitung BIGGEST REACH AMONG DECISION-MAKERS Kleine Zeitung Kronen Zeitung Der Standard Die Presse Wirtschaftsblatt Kurier Kleine Zeitung Kronen Zeitung Der Standard Die Presse Wirtschaftsblatt Kurier STYRIA CARINTHIA Managers and decision makers in Southern Austria prefer to read the Kleine Zeitung. The current reader analysis for decision makers (LAE 2.0/2013) indicates that it has a reach of 75.7 per cent at the managerial level in Carinthia and Styria The average Austrian decision maker is 46 years old, has worked for 15 years at a coThe average Austrian decision maker is 46 years old, has worked for 15 years at a company, is married and has a net monthly household income of 4500 Euro.* Decision-makers in enterprises with five employees and more are included in the survey for the reader analysis. (Population 2013: 331,000 decision-makers) Source: readers analyse 2.0 2013, Based; Styria and Carinthia *Source: horizont.at [Stand: 17.03.2013]

11. © Sales development / Anzeigen und Marketing Kleine Zeitung WILLHABEN.AT 5.905.175 Unique Clients 2 More than 1 Million registered user! 5 WOGIBTSWAS.AT 734.110 Unique Clients 2 360.000 App Downloads 6 KLEINE ZEITUNG 864.000 reader 1 KLEINE ZEITUNG APPS 93.800 Unique Clients 2 ORIENTATION on all plattforms reader & user per month KLEINEZEITUNG.AT 2.166.689 Unique Clients 2 DESKTOP: 49,23 % (1.071.044 UC 2 ) MOBILE: 50,57 % (1.095.645 UC 2 ) SMARTPHONE APP: 83.475 UC 2 TABLET APP: 10.325 UC 2 GUTGEMACHT.AT 101.596 Unique Clients 7 More than 12.000 ratings! 8 FACEBOOK-PAGES 95.170 Fans 3 VISITS FROM FACEBOOK TO KLEINEZEITUNG.AT PER DAY: 51.864 4 1 MA 2014, national 2 ÖWA Basic, July 2015 3 Facebook, per 2015-07-31 4 Internal Analysis, Xiti, July 2015 5 Internal Analysis, willhaben.at, March 2015 6 Apple App Store & Google Play Store 7 Internal Analysis, google Analytics, July 2015 8 Internal Analysis, gutgemacht.at, July 2015

12. © Sales development / Anzeigen und Marketing Kleine Zeitung THE MOBILE REVOLUTION ACCESS TO KLEINEZEITUNG.AT & APPs Source: XITI May 2015, Visits in % More and more Kleine Zeitung readers use their mobile terminals to be up to date and have instant access to the latest news instantly. THE TREND IS CLEAR! Desktop Smartphone & Tablet (Apps) Smartphone & Tablet (Website) 18 % 40 % 42 %

13. © Sales development / Anzeigen und Marketing Kleine Zeitung 1. QUALITY Kleine Zeitung offers news, background and opinions about relevant, interesting and entertaining regional, national and international developments and events, always applying the same consistently high quality standard on all of its platforms. 2. INDEPENDENCE Kleine Zeitung is independent. It explains understandably and discusses openly how events are linked. 3. REAL-LIFE IMPACT Kleine Zeitung offers orientation for real life. This involves taking up a stance, explaining the background, offering service and inspiring people. KLEINE IS A STRONG BRAND The pillars of the Kleine Zeitung brand 5. ABREAST OF THE LATEST TRENDS Kleine Zeitung is abreast of the latest trends – in terms of topic selection, journalistic representation and the application of technologies – without bowing to fashion. 6. DIALOGUE Kleine Zeitung engages in and promotes a continuous dialogue with the people. All possibilities are leveraged to create communities. 4. RESPONSIBILITY Kleine Zeitung feels responsibility for people and champions a differentiated social, economic and cultural development in the regions.

14. © Sales development / Anzeigen und Marketing Kleine Zeitung THE PRODUCT PORTFOLIO OF KLEINE ZEITUNG Crossmedia competence from a single source MAIN NEWSPAPERDIGITAL BROCHURES & SPECIAL FORMS OF ADVERTISMENT TARGET GROUP PRODUCTS COOPERATIONS & COMPETITIONS  Exclusive placement  Top placement politics  Thematic placement  Base placement  Automotive  Real estate  Career  The regions of Styria  The regions of Carinthia  Marketplace  Classical forms of advertisement  PR advertisement  Interactive advertisements  Thematic foci in the main newspaper / as magazine / as a source of advice  Display advertisement kleinezeitung.at  Advertorial  Special  PR-Video  Newsletter  Automotive network  Real estate  Careers network  Online voting  Online competition  Display advertisement smartphone  Display advertisement tablet  Online Auction  Have a good trip  wogibtswas.at  gutgemacht.at  Styria Digital one  Brochure supplements  Customer magazine  Ancillary distribution  Employee newspaper  Tip-On Card  Memostick  Envolpe  Banderole  Top-In  Silent sales  Dialogmarketing  Primus  Kleine Kinderzeitung  Wohin  Bonus Club  Tester promotions  Trade fair competition  University promotion  Small academy  Book projects  Media cooperation  Own events

15. © Sales development / Anzeigen und Marketing Kleine Zeitung KLEINE ZEITUNG IS THE REGIONAL CONTACT FOR COMMUNICATION EVERYTHING FROM A SINGLE SOURCE  From the print campaign, advertising supplements and online advertising to dialogue marketing  Boundless possibilities  Targeted advertising The Kaufhaus Hubmann implemented the tip-on-card and marketplace. The further channels are possibilities to increase the effect of the advertisement. TO OPEN CLICK HERE

16. © Sales development / Anzeigen und Marketing Kleine Zeitung © Verkaufsentwicklung / Anzeigen und Marketing Kleine Zeitung "Dies ist ein Produkt der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG. Sämtliche Texte, Grafiken, Bilder, Ideen, Konzepte, Unterlagen, etc. sind urheberrechtlich geschützt. Jegliche Verwendung, Vervielfältigung, Verbreitung oder sonstige Verwertung, auch von Teilen hiervon, im Sinne des Urheberrechts oder sonstiger in Betracht kommender rechtlicher Bestimmungen bedarf der vorherigen ausdrücklichen schriftlichen Zustimmung der Anzeigen und Marketing Kleinen Zeitung GmbH & Co KG.“