1. CONTEMPORARY BUSINESS COMMUNICATION Fourth Edition
PowerPoint Slides by Scot Ober
Credits: Some of the images used herein were obtained from IMSI’s MasterClips © Collection, 75 Rowland Way, Novato, CA 94945, USA. Other clip art images are copyrighted by Microsoft Corporation.

2. Understanding business communication
CBC
Communicating in organizations
The components of communication
Verbal communication
Directions of communication
Barriers to communication
Ethics and communication
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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3. The components of communication
Stimulus
Filter
Message
Medium
Destination
Feedback
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4. Verbal communication Oral Written Videoconferences Presentations
Phone calls
Meetings
One-on-one conversations
Miscellaneous
Reports
Letters
Memorandums
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED

5. Formal communication network
CEO
VP-1
MGR-1
MGR-2
VP-2
MGR-3
MGR-4
Upward
Cross-Channel
Downward
Horizontal
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED

6. The grapevine is ... Business related Accurate Pervasive Rapid
Most active during change
Normal
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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7. Ethics and communication
Defamation
Slander
Libel
Invasion of privacy
Fraud
Misrepresentation
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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8. Key terms abstract word audience communication concrete word
connotation
defamation
denotation
ethics
euphemisms
feedback
filter
formal communication channel
fraud
informal communication channel
invasion of privacy
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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9. jargon letter libel medium memorandum message misrepresentation noise
nonverbal message
report
slander
slang
stimulus
verbal message
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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10. The components of communication
Communication is the process of sending and receiving messages through spoken or written words or through nonverbal means. Communication begins with an internal or external stimulus—an event that creates within you the need to communicate. Your brain receives the stimulus and filters (interprets) it, based upon your unique impression of reality as a result of your experiences, culture, emotions at the moment, personality, knowledge, socioeconomic status, and other variables.
You encode a response by forming a verbal message (composed of written or spoken words), a nonverbal message
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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11. (composed of facial expressions, gestures, voice qualities, and the like) or a combination of the two. The message is then transmitted through an appropriate medium, such as over the telephone for an oral message, in a memorandum or message for a written message, or as a nod of the head in a nonverbal message.
The destination is the point at which the transmitted message enters the sensory environment of the receiver. At this point, control passes from sender to receiver, and the transmitted message becomes the source, or stimulus, for the next communication. If the receiver responds by communicating, you receive feedback as to whether and how well your message was received.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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12. Barry’s evaluation of Olivia
Revised version:
Olivia’s college transcript indicates she’s a very intelligent individual. However, she received four reprimands from her supervisor for not making her quota of sales calls. On three occasions, she was late in submitting her monthly sales reports, and six times in her three years of employment with us she did not file receipts for all of her expenses. I felt that her job performance was not consistent with her ability.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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13. S U Revision suggestions Use a more positive, less threatening tone.
URBAN SYSTEMS U
Revision suggestions
Use a more positive, less threatening tone.
Gain the reader’s attention with a positive idea.
Omit the comments about lawsuits.
Give specific details about the product.
Omit the comments about the competition.
OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED
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14. LAB 1 test S
URBAN SYSTEMS U
McCormick Place in Chicago Illinois has been selected to host the
largest most comprehensive lighting exhibit and conference ever
held in the United States. This conference which is known as the
International Lighting Expo will be held on June and is
expected to draw more than a thousand participants. “This will be
the first such conference ever held in the United States” noted
the program chair Dave Kaplan “and we also intend for it to be the
best.” 1. 2. 3. 4. 5. 6. 7. 8. ,
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15. S U , Exhibitors are invited to enter their best new lighting products
URBAN SYSTEMS U
Exhibitors are invited to enter their best new lighting products
for judging in the “Best of Show” competition and all lighting
companies are invited to compete for the “Energy Miser” awards.
Entries for each award will be evaluated by an international panel
of lighting experts and will be awarded at the closing session of
the three-day conference. 9.
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16. S
URBAN SYSTEMS U
The purpose of this message Ms. Allison is to inquire whether
your company would be interested in supplying a speaker for one of
the sessions. Although your company would be responsible for all
expenses we will supply a coordinator overhead projector and screen
for each session. We can in addition provide other reasonable
accommodations if arrangements are made in advance. If you would be
interested in participating please call me at to discuss
the details of your sponsorship of this important industry event.
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OBER, CONTEMPORARY BUSINESS COMMUNICATION, 4/E. COPYRIGHT © HOUGHTON MIFFLIN COMPANY. ALL RIGHTS RESERVED