1. Examples of Partnerships for a Digital Campus: Working with MSU Global Brendan Guenther – Michigan State University For Common Solutions Group – Winter 2014 Meeting

2. International Capacity Building Developing a Knowledge Platform  Agricultural College – strong tradition of extension education  Mission increasingly involves work abroad  Cost heavy with travel expenses and reliance on U.S. experts  Challenge: create a knowledge platform that could be used by experts (within university and abroad in public and private sectors); Allow content to be linked to competencies developed by private-sector

3. How did we do it? What result?  MSU - working with Creative Commons (part of a Hewlett OER Grant) to create Web 3.0 tools for OER Discoverability  Exposure of extended meta-data to search engines & harvesters  Creation of Drupal & Wordpress Modules for use by schools and NGOs  Result: We produced some good open code, advanced the debate, but changed little. Incentives to participate unable to overcome drag. Did lead to subsequent grants/projects.

4. For-Profit Partnership Gaining marketing capacity  Bisk has capital for program development and marketing  MSU College of Business retains authority on curriculum and academic staffing  Broad advertising and marketing, full sales program with lead-development, and results-oriented enrollment marketing  Revenue sharing  Other colleges passed, only want successful masters programs, not high-scale.  Result: Successful so far, generates enrollment and $, faculty are satisfied

5. For-Profit Partnership - Go-To-Market Partner for Edutainment  Opportunity to tie an already developed MOOC into a marketing partnership with a major science-fiction entertainment product from traditional media.  Online engagement for media channel;  Lifelong learning prospects for us;  Department had Online MA program, but this is a different audience  converting casual interest into revenue & deeper learning  Already developed the course and offered it to ~400 students

6. Result of Edutainment Experiment  Retread LMS company - as MOOC provider, was go- between with media company  Course was a non-factor in strategic planning up until then, became fodder for Dean and Provost  Would have been a huge audience, but partnership collapsed at midnight-hour over conflicts re: faculty control of content.  Result: Tension over academic vs. corporate values existed throughout, finally terminated the relationship.