1. Social Media Q&A: All the questions and conversations we can have in 90 minutes. Matt Kinshella, 211info Edward Perry, 211 Tampa Bay Tino Paz, United Way Worldwide AIRS 2012, New Orleans, LA

2. Potential Topics What is the purpose of social media? Tackling social media strategy Facebook Twitter Other tools Integrating social media on your websites Integrating social media across your staff

3. Topics What is the purpose of social media? – Proactive info distribution and contacts – Opportunity to increase awareness for 211 – marketing, donors – Social media in a disaster – Work an we work with – Social media in the resource dept. – Social media as relevancy – Change org culture to meet social media culture – build trust, abandon command and control

4. Topics What is the purpose of social media? – How to integrate culture Embrace inner geek! Listen > Push > Engage Social media policies? Check out Red Cross and Universities – How do you deal with the United Way brand and the 211 service? Every program is a page and twitter page. Using different social media tools for different brand purposes – How do you deal with late adopting bosses? Try it yourself, look at the bright spots, educate – Should 211s educate field? YES! Look for training opportunities whenever you can. – How do you engage in the conversation? ID who you want to reach out to most, have a conversation with those whove shared your posts, say thank you, bring social niceties in to the online sphere

5. Topics How do you handle overworked staff and online communities? – Spread the work load among all staff, let go and let community run things Check out The Networked Nonprofit, Tribes, Obama 08 fundraising examples How do you jump with with someone holding your hands? – Hire consultant and have them help you out and walk you to a place where you can take expertise in house Two great resources: NTEN.org TechSoup.org Use beta projects and be transparent about lessons learned What stats are you providing? Tampa Bays KPI – talk to Ed! Look at contacts as a whole not just phone Whats your purpose? That will drive the stats you use Using inters: Look to local schools, give parameters, document What other tools? Pinterest LinkedIn Google Plus Tumblr – but first what is your audience?

6. Continue the conversation Matt: @mkinshella | matt@211info.orgmatt@211info.org Edward: @pensiveed|edwardp@211tampabay.org Tino: Tino.Paz@uww.unitedway.org