1. Perfect Together!! += Peanut Butter Blossom Cookie Display Initiative

2. Stop & Shop / GMD – Peanut Butter Blossom Retail Tools (11/9-12/31) Custom Stop & Shop / GMD “Instant Saving Tear Pads” – “Save $1.00 when you Buy 1 Hershey Kisses Bag and Pillsbury PB Dough” –Place Tear Pads on all Hershey Corrugated Shelving Units along with Stack Bases of Kisses cross merchandised with Pillsbury Displays –Tear Pads will arrive to each RSR/RSM the week of 10/26 for execution starting on 11/9 –Each store to get “6 Custom Tear pads” Hershey Corrugated Shelving Display –Buyer Authorization Letter attached for placement with Hershey Kisses (Holiday/Sliver) tied into secondary Pillsbury Dough Displays –Key Display Areas: Next to Pillsbury Cooler’s (store list attached) Tie into Pillsbury Dough End Caps and Ice Tables

3. Display Authorization Letter

4. Hershey Kisses & Pillsbury PB Dough Catalina Program (11/8-12/31) Hershey & Pillsbury Catalina Program/Coupon – “Save $1.00 when you Buy 1 Hershey Kisses Bag and 1 Pillsbury PB Dough” –Catalina Program will run from 11/8 -12/31 –Coupon will be printed off at check out (with purchase of Kisses or PB Dough) –Catalina program will increase repeat purchases and drive more trips to store during fall baking Catalina (Hershey) Custom Signage Execution –Each RSR/RSM to receive the week of 10/26 “Custom Catalina Point of Sale” –Place 5 Signs per store on all Hershey & Pillsbury Fall Baking secondary Displays

5. Perfect Together at the Holiday – Hershey Kisses and Pillsbury PB Dough ORDER TODAY! Hershey Kisses (Holiday/Non Seas) Packaged Candy $3.79 –Pckg Candy (includes Kisses) 2/$6, 24% GP on 11/13, 12/4, & 12/18 –Pckg Candy FSI “Save $1.00 on 2 Bags” on 11/8 & 12/6 –#1 Holiday Confection Brand Herhsey Kisses Big Bags $5.99 –Big Bags (includes Kisses) 2/$10, 24% GP on 11/20 & 12/11 –Big Bags converting over 100% at 2/$10 leading to increased retail sales Pillsbury Cookie Dough –“Real Deal” at 2/$5 from 10/30-1/7

6. 5 Key Execution Steps of the Hershey/Pillsbury Peanut Butter Blossom Display Program 1.Consult and Forward sell program to GM and Dairy Manager’s in all stores 2.Starting 11/9 utilize retail tools (Tear Pads, Authorization Letter, Hershey Display, Pillsbury cooler list, etc.) to execute cross merchandising displays in store. 3.Starting 11/9 place Catalina Point of Sale on all Hershey & Pillsbury Fall Baking Displays 4.Manual order additional Silver Kisses to maintain all secondary displays during cross promotion 5.Send in pictures/BDP’s of program…Lets make this another SMORES!