1. The Power of Keywords: Convert More Customers Online

2. BroadFloristFlowers Fresh flowers Narrow London florist Roses Hybrid tea Rose Hybred tea rose

3. Keywords CreateCreate RefineRefine UseUse == WordsWords KeyKey KeyKey ResultsResults

4. A significant word kē ' wûrd A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database kē ' wûrd

5. A significant word kē ' wûrd in a search A significant word in the abstract, title, subject headings (descriptors), or text of an entry in a bibliographic database kē ' wûrd Which can be used as a search term in a free-text or natural language search

6. A word in the abstract, title, subject or text used by libraries to classify documents A word used by a search engine to classify and rank relevant web pages A keyword is…

7. A word a company believes relevant to the features users seek A word a user believes relevant to the benefits they are seeking Keyword A keyword is…

8. Words that get you to the top of the search engine results? Words that get you to the top of the search engine results? Words that get you fewer, but more qualified visitors? Which to use?

9. Source: Harris Interactive and iCrossing survey of 2,322 US adults 88% conduct some sort of online research prior to making a purchase 88% conduct some sort of online research prior to making a purchase rē ' sûrch 67% of these researchers use search engines to help

10. Pink Rose Bouquet (s) London Rose Bouquets Long Stemmed Pink Roses Rose of the month

11. Create Keywords List From: Company & Product Names, Customer Question Wording (misspellings), Industry Terms, Offline Marketing, Geography

12. Expand Keyword Lists Using: Search Count & Suggestion Tools, Site Visitor Logs, Competitive Analysis, Misspellings, etc.

13. Suggested Alternatives Yield Exceptional Results “Motel Our City” 11 Searches “Accommodation Our City” 104 Searches

14. Final Keywords List: 500-1,000 Words Mispelings are also key sources of traffic

15. video emailvideo email 196 Daily Searches 183,000 Sites using that keyword videoemailvideoemail 122 Daily Searches 19,900 Sites using that keyword

16. Final Keywords List: 500-1,000 Words We Recommend Outsourcing

17. SEM Specialists outperform In-house Marketing Source: Marketing Sherpa 2005 survey of 3,271 marketers Keywords Refined Nearly 3 to 1

18. Keyword: “Test” Outsource: 110% More Traffic In-house: 38% More Traffic

19. Red Rose Bouquet sales tracked back to a page on extending the life of cut flowers

20. Fastest Way to Test? A Pay Per Click campaign will test keyword effectiveness quickly & inexpensively

21. Analytics Tools Reveal If: The call to action matches the keyword, landing page matches the keyword, visitors get to the right pages

22. CalendarsCalendars Add or change keywords seasonally to keep fresh and attract spiders Add or change keywords seasonally to keep fresh and attract spiders July Rose Specials MapsMaps Use geography as keywords & add it to keyword phrases Toronto Rose Grower

23. UsesUses Keyword research is key to success of: On-page Search Engine Optimization Off-page linking strategies Pay Per Click advertising Online sales conversion

24. UsesUses Expand Site Content Expand Site Content

25. UsesUses Add Link Partners Expand Site Content Expand Site Content

26. usesuses Add Link Partners Expand Site Content Expand Site Content Articles, Blog Entries & Press Releases

27. UsesUses Add Link Partners Improve Conversion Percentages Expand Site Content Expand Site Content Articles, Blog Entries & Press Releases

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