1. Click to edit Master title style Welcome to CLUB1! “I like it (CLUB1) because no one judges your fitness” “It has increased my confidence to come to the gym. I have now joined and can come on my own”

2. Click to edit Master title style 11am: Meet the team & each other 11.20: Overview of CLUB1 & learning from Phase 1 12.45: Lunch 1.30: Interactive planning groups: CLUB1 Promoters Introducing new people into existing groups Engaging females in CLUB1 Creating the right community links 2.30: Feedback & Q&As 3pm: Depart CLUB1 - Purpose of the day

3. Click to edit Master title style Meet each other!

4. Click to edit Master title style Karen Keohane - Programme Director Programme direction & development Helen Crowley - Programme Manager Day to day project management Samantha Loveridge & Craig Mathie - Project Support Project support with a focus on supporting CLUB1 Promoters and managing social media platforms Claire Pickles - Marketing & PR Support Assisting projects with marketing queries and promotional opportunities Graham Helm - Doorstep Sport Adviser One of a team of DSAs, providing support to CLUB1 projects at a local level Meet the team!

5. Click to edit Master title style CLUB1 - Aims Get more young people aged 14-25 to take part in solo activities, as part of a group and of their own accord Broaden the sporting offer and expose young people to new activities Enhance and connect young people to activity opportunities in their local area, help them make use of local facilities and prepare them to be active independently Create a Sporting Habit for Life. A solo activity - any activity that an individual can take part in independently without having to go to an organised session or having to rely on other people e.g. going to the gym, fitness session, running, cycling, swimming, etc.

6. Click to edit Master title style Why Solo Sports Matter They are popular with young people They are popular with adults

7. Click to edit Master title style A quick intro to CLUB1...

8. Click to edit Master title style What happened in Phase 1 1.105 clubs across 61 organisations (in England) 2.1700+ young people engaged so far (49% female) 3.Most popular sports are gym, running, fitness, boxing 4.Activities delivered in different ways.

9. Click to edit Master title style Phase 1 Activities Fitness & gym - Gym inductions, gym activities inc challenges eg plank challenge, sit up challenge etc, fitness classes inc Zumba, pilates, meta fit, dance fit, cross fit, Military Boot Camp, skipping, studio cycling/spinning, circuits, box fit/boxercise, step aerobics, yoga Swimming & aquafit exercise classes Running - 5km park runs, 10k runs, free running, parkour, adventure run, geocashing, colour run, selfie runs Wheel sports - Cycling, BMX, scootering Other activities - Boxing, Archery, Climbing, abseiling, golf driving range, high wires, snowboarding, ice skating, fencing. Plus group visits to local leisure centres, group gym inductions, subsidised access to leisure centres, vouchers for free sessions etc

10. Click to edit Master title style New activities, experiences, & environments Widen sporting offer More older teens/early 20s engaged Youth led approach More girls & non sporty participants Cross DSC Activity More young people into leisure centres Building confidence & self esteem Impact so far.. Links to community – awareness, partnerships

11. Click to edit Master title style “We go to the gym at Dimensions now with our pass” “Its energetic, friendly, different” “After coming last week, I have also started swimming too – I enjoyed it.” “It's helping me try new sports that I would of never tried and I have gained new experiences and skills in various sports” “It has gave me the confidence to get in to a better shape and try new sports that I would never of tried” What people are saying about CLUB1 … “Has been good for encouraging the girls to try different activities” “It works well taking young people as a group to get a gym induction and then they have been going back on their own in twos” “It has helped us widen our offer to more people, especially those who do not want to participate in team sports” “It’s a natural pathway through the DSC as participants get older”

12. Click to edit Master title style Participant survey To find out the current activity levels, attitudes and knowledge of your participants in relation to solo activities To evaluate the success of CLUB1, demonstrate its impact & and shape its future For new clubs - Participants to complete the survey before or at their first CLUB1 session For existing clubs : Repeat survey with those participants who completed a survey in Phase 1 and New participants only.

13. Click to edit Master title style Key Findings Phase 1 – Sporty v non sporty

14. Click to edit Master title style Key Findings Phase 1 – Feelings towards sport

15. Click to edit Master title style Key Findings Phase 1 – Usage of community leisure facilities 74% of participants do not use a swimming pool on a regular basis 75% of participants do not use a Leisure Centre on a regular basis 66% of participants do not use a sports club on a regular basis 60% of participants do not use a gym on a regular basis Cost of activity sessions was also identified as the second most cited barrier to participation.

16. Click to edit Master title style CLUB1 Delivery models/Stages of delivery

17. Click to edit Master title style Essential Features of the Club1 Programme 1.Identifying the target group and understanding their needs 2.CLUB1 Promoters 3.Rewards & incentives programme & motivating young people 4.Working with local leisure centres and community providers.

18. Click to edit Master title style Identifying & engaging your target group Through DSC or existing project Via partner organisation which has an existing group of young people Consultation re needs Non sporty vs semi sporty What works best: – where there is an existing group of young people to work with – facebook and face to face engagement – Social interaction, going with mates and finding new mates.

19. Click to edit Master title style Role - to motivate, encourage & support young people to get involved in CLUB1 Club1 Promoters @SG_CLUB1 #myCLUB1

20. Click to edit Master title style CLUB1 Promoters - Role Description Engage, support and motivate other young people to take part, eg: Promote and market the sessions to likely participants - we are calling them CLUB1ers! e.g. via flyers/posters/loyalty cards Build a relationship with participants - advise and guide them on activities to get involved in Help to plan their path, how to achieve their goals & reward them using CLUB1 incentives Develop a relationship with fellow CLUB1 Promoters via Facebook/Twitter Encourage CLUB1ers to engage with social media Be active on social media – at least one tweet or Facebook post per session Engage with Sarah Davies (GB Weightlifter) via Twitter such as asking her advice on aspects of health and fitness Encourage their CLUB1ers to join in a Sarah Davies Challenge, either as part of the session or in their own time.

21. Click to edit Master title style CLUB1 Promoters - Person Spec Please think carefully about who is the right young person to play this important role. Ideally the CLUB1 Promoter is: A young person that the participants can relate to – they may be part of the identified target group or an active participant or young volunteer Savvy with social media, in particular - Facebook, Twitter and Instagram Able to motivate and inspire the group of young people to get involved with CLUB1 activities and be active in their own time eg setting challenges promoting and implementing the CLUB1 rewards and incentives programme creating motivational ‘chat’ between group meetings Personable and well respected by others Passionate about helping other young people to find their own way in sport. Each Promoter gets a ‘CLUB1 Promoter’ hoodie!

22. Click to edit Master title style CLUB1 Promoters - What we’ve learnt.. Vital component of the programme - Interaction via various methods Role varies widely Promoters have tackled social media in many different ways - Facebook is most effective platform Doesn’t work well with open recruitment. Phase 2 - developing support/tools to improve comms: Between Promoters Between Promoter and their participants Between participants.

23. Click to edit Master title style CLUB1 Promoters – Facebook groups Key role is to interact with other young people involved in the programme, primarily through online social networks such as Facebook, Instagram and Twitter (but also face to face) Social media guide for Promoters in Welcome Pack 1.Facebook group for all CLUB1 promoters to join – for updates, to chat to us, chat with other CLUB1 Promoters, post and share experiences, pictures, challenges and ask questions 2.Setting up your own CLUB1 Facebook Group - to promote your upcoming CLUB1 activities, chat amongst your group about the activities you do – it is a place where you can easily communicate with other young people in your CLUB1 project.

24. Click to edit Master title style Rewards & Incentives - Why? Its a great way to motivate and encourage people to get going and to keep going Young people like to work towards a reward and ‘tick things off’ CLUB1 kit makes the young people feel part of something CLUB1 Promoters - take ownership of the rewards scheme and present them to participants when required.

25. Click to edit Master title style CLUB1 Rewards and incentives

26. Click to edit Master title style Setting and tracking of group and personal goals

27. Click to edit Master title style Marketing your session Use your CLUB1 Promoter! CLUB1 Poster Templates Word of mouth Social media - Twitter, Instagram, Facebook CLUB1 Promoter Facebook Group @SG_CLUB1 #myclub1 Monthly ‘bring a friend’ campaigns Female only branding, Us Girls & DSA support

28. Click to edit Master title style “ Unlocking” the doors to leisure centres and community sport providers The number of young people using Leisure Centres is falling The cost per visit has increased – widening the affordability gap Shift towards membership and direct debit payment models (Source - National Benchmarking Service SHU) What can CLUB1 do? Negotiate better cost access for young people - no more than £2 a visit available on a casual basis (i.e. pay and play) Improve outreach work into local communities. Group visits to centres and community facilities

29. Click to edit Master title style KPIs & Timescales New clubs - 30 young people aged 14-25 Existing clubs – 10 additional participants plus develop existing 30 young people involved Delivery period - A minimum of four months (in the period between June 2015 – March 2016).

30. Click to edit Master title style Budgets Local area budget - £1100 per CLUB1 – Coaches/instructors – Room/facility hire – Equipment – Transport – Entry fees – Subsidised Passes /Access to facilities – Rewards & Incentives – Monitoring & evaluation Centrally held budget for participant rewards & incentives and branding clothing for Promoters

31. Click to edit Master title style M&E Participant and volunteer data provided at the end of each quarter (but ideally monthly) as follows: – end September 2015 – end December 2015 – End March 2016. Views monitoring system supplemented by: – CLUB1 loyalty card information – Leisure centre usage reports. A licence and training provided for new Views users.

32. Click to edit Master title style LUNCH!

33. Click to edit Master title style 1. CLUB1 Promoters 2. Introducing new people into existing groups 3. Engaging females in CLUB1 4. Creating the right community links Interactive planning groups

34. Click to edit Master title style CLUB1 Promoters Things to think about and share ideas How to encourage/persuade young people to be C1Ps What support do C1Ps need locally What support could be provided nationally How can we value and recognise C1Ps

35. Click to edit Master title style Introducing New People Into Existing Groups Have you tried “bring a friend” initiatives, did they work? How do you “deal/welcome” new people who turn up unexpectedly How do you deal with less confident people in a group

36. Click to edit Master title style Engaging Females in CLUB1 When do you feel mixed sessions are the best fit ? When do you think girls only are the best fit? What care needs to be taken to ensure girls have a positive experience in a mixed session?

37. Click to edit Master title style Creating The Right Community links How receptive are leisure centres to offering subsidised access - the £2 barrier What’s the best way of getting the most out of trips to watch events How do we create working links with other good providers ie bootcamp staff, parkrun, zumba instructors etc

38. Click to edit Master title style The Hot Air Balloon!

39. Click to edit Master title style Thank you – have a safe journey home! Any questions please contact club1@streetgames.org @SG_CLUB1 #myclub1 club1@streetgames.org