1. By Simon Fuller

2. Background People can easily lose or misplace valuable notes written on notepads What they need is a device that can store their notes electronically This way the notes can be kept safe and can easily be found when needed

3. What is ? An electronic notepad for businesses/students Allows the user to write notes on lectures or meetings Automatically saves the text to internal memory Read through all notes previously written

4. Main Features Small - A5 size Intuitive Touch Screen interface Automatically saves notes Stores valuable notes on internal memory Read emails anywhere with built in Wi-Fi Use device as an external hard disk to backup files via USB

5. Marketing & Sales Targeting Universities and Businesses in UK 168 Higher Education Institutions in UK Nearly 2,500,000 students in UK

6. Financial Forecasts Cost of production = £100 per unit Businesses Selling units with 25% mark-up on cost (£125) Universities Yearly support subscription = £10 per unit One off selling price = £80 per unit Yearly Forecasts based on 5% increase in sales to Businesses and 10% increase in sales to Universities Year 1 Revenue = £466,000 Expenditure = 440,000 £26,000 profit

7. Financial Forecasts Year 2 Revenue = £524,160 Expenditure = £474,000 £50,160 profit Year 3 Revenue = £587,445 Expenditure = £510,900 £76,545 profit Year 4 Revenue = £656,335 Expenditure = £550,900 £105,435 profit Year 5 Revenue = £731,485 Expenditure = £594,400 £137,085 profit

8. Competition is a unique device Closest competitor uses a Digital Pen and Digital Paper to mark whatever is written They can either send wirelessly or via a docking station to a PC Destiny IO2 (£120) 128 page IO notebook A5 (£4.99) 10 IO pen refills (£9.99)