1. Online Business Development Session 1 Cyprien Bocher & Mickael Dubourg

2. Generation C Collaborate - Create - Communicate * Persons born between 1984 - 1996 * It’s not an age group it’s an attitude and mindset

3. Youtube Generation Empowered by technology * Share content that they consume across all platforms and all screens * Youtube is the place to be connected

4. Millennials Generation Millennials = Generation Y = Digital Native * Born between the early 1980’s to the early 2000’s * Addicted to technology * Looking for innovation and creative contents

5. What are the characteristics of Millennials? Connected – Engaged – Globalized Communicative – Web connected Multi-tasks – Impatient – Adaptable Quickly bored – Interdependent From wikipedia.com

6. What are their expectations for travel + hotels? Looking for attractive destination where they can create memories to share * Good quality Wi-Fi + technologies * Sustainable development * Place with cool design

7. How is their consumer behavior different than current consumers? Good Wifi connection is a basic * Share memories & experiences to their community * Community reviews is decisive

9. Review Hotels Targeting Millennials

12. How does this match? Engaged – Globalized - Style Communicative – Web – Fancy Multi-tasks – Impatient – Adaptable Quickly bored – Interdependent – Connected – Technologies