1. New Business Classic Pervasive computing Technology supported research & learning IT-i-alt Tove Bang, ASB Library & ICT, June 2008

2. Dias 2 Digital generation overview The Builders (1925-1945) Baby Boomers (1946-1964) Generation-X (1965-1978) Generation-Y ”The Millennials” (1979-1998) Digital generations Digital Na- tives: Enjoy digital technology; videogames etc. Digital Adaptives: Embrace technologies and use IT in consumer durables Digital Aliens: Latecomers to technology Digital Immigrants: Grew up without digital technology

3. Dias 3 The Y-generation profile Impact on technological advancement: Never experienced life without computers The Y-generation ”Millennials”at work: Teamworkers Collaborative work Innovative thinking Impatient / Speed Characteristics: Connected 24/7/365 Goal oriented Entrapreneurial Global, community minded Independent Determined Mirror The 21.st century business focus: Innovation Collaboration Knowledge sharing Learning by doing Values

4. Dias 4 Challenges for ASB to attract the Y-generation Create incentive, innovative learning styles / learning facilities to attract the Y-generation Shape the Y-generation to fit the 21.st century business profile (innovation, collaboration) Build up loyalty towards ASB (Lifelong learning)

5. Dias 5 Learning styles to fit the Y-generation From: Passive Learning Lectures Reflected in : ASB curriculum ASB way of teaching ASB learning facilities To: Active learning Case method; Learning by doing from real-life business situations Collaborative learning Learning 2.0

6. Dias 6 Web 2.0 technologies support Learning 2.0 ASB must use and facilitate medias and social technologies known by students – If not - students produce their own wikis, blogs, videos etc.

7. Dias 7 Learning spaces, places for social networking and relaxation Flexible learning spaces and technological infrastructure must facilitate the ASB learning environment

8. Dias 8 Access movements with impact on ASB ”New Business Classic” within 2-3 years Issues to be considered: Open Access (OA): OCW - Open CourseWare OER - Open Educational Ressources: Copyright issues Free, full-text online access to digital scientific and scholarly materials. Primarily research articles in peer- reviewed journals. Limited copyright and licensing restrictions. -OA self-archiving (print + inst.rep.) -OA publishing (in OA journals) Movement world-wide towards distribution of course materials on the web for free

9. Dias 9 Technological movements with impact on ASB ”New Business Classic” within 2-3 years Video / podcast / grassroots video o User created video content as case stories in courses (MIT/Berkeley) o Media courses for students and staff (NYC, Yale, MIT) Collaboration webs / virtual workplaces o Tools for collaborative work, e.g. editing group documents, sharing documents Mobile learning devices (PDA, mobile phones, iPhones) o Self-learning on the fly o Lifelong learning o 7/24/365

10. Dias 10 Distribution and archive infrastructure designed for ”New Business Classic” within 1 year Distribution & Media Partnerships (business.dk. ) Podcast / video / audiocast Streaming / Simulations Multimedia Metadata scheme Learning objects Semantic web Long term preservation Search facilities