1. PMMY
Business Plan Outline

2. I: Executive Summary
The growth for small businesses is sometimes dependent on advertising. The cost of advertisement can be very costly. LSI/PMMY has developed a business model that provides affordable advertisement for small businesses. Most important, the advertisement is local and very cost effective.
You can become the advertising solution in your local area through the purchase of a PMMY business license offering affordable solutions for business growth.
You can offer the following solutions
Posting of local ads and coupons
Direct ing locally of posted coupons and ads
Local radio, TV and newspaper advertisement
Google search engine optimization of ads
Real time changes for all ads

3. II: Capital Plan A. Cost of License
The cost of the license is only $595/per annum.
B. Profit levels of services
1. Posting of local ads and coupons – 100%
2. Direct ing locally of posted coupons and ads - 30%
3. Local radio, TV and newspaper advertisement – 25%
4. Google search engine optimization of ads – 25%
5. Real time changes for all ads – 100%
C. Cost of Support for Proving Services
1. Posting of local ads and coupons – Training – Included in License Fee
2. Direct ing locally of posted coupons and ads. Included in Product Offering
3. Local radio, TV and newspaper advertisement. Included in Product Offering
4. Google search engine optimization of ads. Included in Product Offering
5. Real time changes for all ads – Training – Included in License Fee

4. III: Training Program for Licensee
A. Introduction of Business Model
Our business model is one of the most unique models for on line advertisement in the industry.
B. Administration
Our training program will enable you to apply simple techniques for managing your local business. You will be able to get started and up running in days.
C. Tools for Your Business
Our program will provide you with most the tools necessary for operating your business.
D. Recruitment
Support for recruitment will be provided at will for all levels.

5. III: Training Program for Licensee
E. Sales Training
Our on line training should be sufficient for face to face selling or telesales.
F. Goals of the Licensee
Our licensed program will help you meet your financial goals.
G. Implementation Timeline
Our licensed program should enable you to hit the ground running and within days, you should be making money.
H. Future Opportunities
If you are successful in one market, you should be able to expand into other markets without major issues.

6. IV: THE RELATIONSHIP OF LICENSEE AND LSI/PMMY
A. Support Provided by the LSI/PMMY
Our support program is very impressive since our success is based on your success.
B. Responsibilities of the LSI/PMMY
Your collection of funds will be in your control and we will support you in the management of your business.

7. V: Management, Staffing, Strategic Partners, and Professional Support
A. Management Team
Please visit our about us section on the PMMY website located at:
B. Strategic Partners
Some of our strategic partners are List Champion, Google, Constant Contact, Commission Junction, Target Spot and various local news media.

8. 1075 Peachtree ST NE Suite 3650 Atlanta, GA 30309
VI: Operations
A. Hours and Days of Operation
Support is available Monday thru Friday from 8:30am to 4:30pm.
B. Location & Facilities
1075 Peachtree ST NE Suite 3650 Atlanta, GA 30309

9. VII: Financial Summary
A. Sales
Your potential monthly sales should be around $1200 to start.
B. Expenses
Your cost of the license which includes training is $595.
C. Credits
LSI will give you $600 credits for your first six customers on the PMMY web site.
D. Payback
Your initial investment should yield a payback in your first month of active selling.

10. VIII: Conclusion Success of Your Business
Since our training and support is perpetual, your success will be dependent on your desire to succeed.
Also, through some of our national partners, you should receive immediate credibility in your local market.

11. please contact John Hayes, PHD
If you are interested,
please contact John Hayes, PHD at
Or Dr. Hayes at