1. SEO Rehab & Intervention Wednesday, August 20 th 2008 2.45pm-4.00pm David Naylor (DaveN) – a UK SEO, Bronco www.davidnaylor.co.uk

2. This is me I’m on Vacation... checking emails

3. I live here Ripon, England

4. I work here My desk at Bronco, that’s my 1Tb drive

5. Every SEO Addiction has a price to pay I wasted thousands of hours checking PageRank, backlinks and anchor text by hand Now I use those hours to research what I believe the search engines will do next instead of focusing on what they have already done

6. PageRank does not make you any more money The time you spend checking your PageRank does not make you money Over the last 12 months, PageRank on DavidNaylor.co.uk has fluctuated up and down, yet traffic remained the same. PR3 site can get far more organic traffic than a PR5 PageRank only changes about once per quarter, why waste time checking it daily?

7. Check PageRank like a professional When PageRank updates, check your market area Did everyone move up or move down? When PageRank matters is if you went down but your market space went up

8. But people aren’t just addicted to PageRank Other time wasters Backlinks Pages indexed Rankings

9. Feed your addiction with tools Tools.davidnaylor.co.uk

10. Rankings Make sure the keyword combinations you are obsessed about are the ones actually bringing in the money

11. Rankings If you are checking rankings, do you know which ones bring home the bacon?

12. Rankings Look for overall trends discrepancies

13. Backlink time wasters How can anyone really check 26,000+ backlinks?

14. Backlink time wasters

15. Focus on what matters Every night I check 100,000s of web pages of changes while I sleep every day I get to see a new big picture if I want to I get an email if things change !