1. Logogram: Initials Logotype: Name written fully. Symbol: Simple illustration. 5 minute task Look in your bag for product names and company names (brands) discuss with your peers where the logotypes, logograms and symbols are. Learning Objective

3. Typography Typography is the art of letter style and design. There are an amazing number of different letter types available (typefaces). They are often given names based on the designer who created them. Many of them date back to over 400 years ago. Lettering is used to create an effect, a meaning or to make an impact.

4. Fonts (letter types) CAPITAL LETTERS – Also known as ‘upper case’. Small letters – Also known as lower case. Letters have basic part names as shown. (remember these you shall be tested at the end of the lesson.)

11. Serifs. Serifs are strokes that finish off the ends of stems, arms & curves. Letters without the extra strokes are known as ‘SANSERIFS’. Serifs come from the use of brushes and chisels. There are four different types of serifs.

13. Letter spacing The ease with which text can be read depends on the spaces between the letters. Sometimes the space between individual letters needs to be adjusted in order to make the word visually evenly spaced. This process is called kerning.

14. Line Spacing Line spacing is the space between two consecutive lines of letters.

15. 4Record 3 appropriate ideas for gift papers. Explain why the ideas are appropriate. 5Produce 3 typographic designs, colour each and show creative layout using tessellating patterns.  Label each design idea to show how it meets the needs of the design brief – record colours, printing techniques/processes to use and explain what creative typographic aspects have been used.  Show which idea you will make and record how it meets the needs of the design brief. Design Ideas

16. When you have designed your 3 typographic idea’s, you choose the occasion name that suits your targeted audience of 11-14 year olds. Next lesson you shall design it on a C.A.D. package.

17. 4Record 3 appropriate ideas for gift papers. Explain why the ideas are appropriate. 5Produce 3 typographic designs, colour each and show creative layout using tessellating patterns.  Label each design idea to show how it meets the needs of the design brief – record colours, printing techniques/processes to use and explain what creative typographic aspects have been used.  Show which idea you will make and record how it meets the needs of the design brief. Design Ideas Explain to the person next to you how to improve this design idea to get a higher level.

18. 4Record 3 appropriate ideas for gift papers. Explain why the ideas are appropriate. 5Produce 3 typographic designs, colour each and show creative layout using tessellating patterns.  Label each design idea to show how it meets the needs of the design brief – record colours, printing techniques/processes to use and explain what creative typographic aspects have been used.  Show which idea you will make and record how it meets the needs of the design brief. To do once 3 idea’s completed. Design Ideas The improvements needed to this idea to achieve a level 5