Presentation on theme: "TYPOGRAPHY & FONTS. What is Typography? Typography is the Art of Print. It exists in virtually everything we see that has words or letters. Careful thought."— Presentation transcript:
What is Typography? Typography is the Art of Print. It exists in virtually everything we see that has words or letters. Careful thought and skill go into creating good Typography.
Typography Kerning in Type Kerning is the adjustment of space between pairs of letters. Good kerning brings the characters within the word together into a single unit, so it is more readable. When encountering too much or too little space between characters within a word, it causes the reader's eye stumble. Most page-layout software has automatic kerning, but adjustments are almost always required to achieve good balance and harmony in your design.
Typography Measuring Kerning Kerning is the space between characters. Character Spacing 0% 25% 75% 200%
Typography Serif vs Sanserif Typefaces Serif: Rr A stroke is added to the beginning or end of the letter’s main strokes
Typography Serif vs Sanserif Typefaces Serif: Serif types are useful to help distinguish individual letters and lead the eye along the line of type. Primarily used in print where legibility is most important (books, magazines, newspapers) Traditional and professional appearance.
Typography Serif vs Sanserif Typefaces Sans Serif: Rr No strokes are added, “without serifs”
Typography Serif vs Sanserif Typefaces Sans Serif: Serif is good for emphasis and cases that call for a sense of clean uniformity and modern appeal. Serif fonts are used online and on handheld devices because serifs detract from readability on low resolution displays.
Typography Display fonts Display fonts are used primarily for decorative purposes and have highly distinctive designs. These fonts can incorporate pictures and effects within the type to convey their personality. Use these where the characteristics of the font compliment the design or the text. Add artistic flare and design elements.
FONTS There are literally thousands and thousands of fonts available all over the internet. Fonts are designed by designers and sold as a package. If you buy a font package, you get several different versions of numeric and alphabetical fonts along with other extras.
The font you choose reflects the personality of your content.