2. My job for you: Help you work out what you need Help you find out how to target yourself customers online Help you build your online presence

3. The important question is not: What do you want?

4. The important question is: What do you need?

5. Once you know what you need in your Internet presence? We can work from that towards what you want.

6. How do you get people to look at your Internet presence? Four samples of how to drive people to your site and your business:

7. Positives: Well known Targets based on searches and pages Negatives: Can show up alongside competitors

8. Positives: Well-known Allows extended reviews Negatives: Accusations of reviewees faking reviews Accusations of selling reviews Allows extended reviews

9. Picks up information from multiple sources including Google searches and Yelp and provides those in a single location. Possesses the positives and negatives of the site due to the sourcing.

10. QR Codes Used on ads and business cards Smartphone cameras can use programs to interpret the content Drives people directly to your online space as defined in the code

11. Who are you aiming at? Targeting your advertising and efforts can make it more effective.

12. What social media sites are useful for a business ? All of them have different uses depending on the target audience.

13. Allows interactions with customers, photos, announcements in a controlled and controllable space...that someone else owns.

14. 140 characters per message means keeping your communications concise and meaningful. While it allows concise communications is also limits complexity.

15. Business-specific communications won't be available until late fall, but people are allowed to speak for their companies.

16. Blogging complete control over what you say, how you say it, and how you are responded to Can be set up to allow online sales More work required to maintain depending on blogging platform Can create videos for company promotion and keep them on your site.