1. Beverley Claire Pomeroy Founder, CEO www.pincgiving.com

2. Increase Donor Attrition Increase Donor Retention Increase Donor Giving Create Transparency Why use Web 2.0 technology?

3. Core Functions for NGO / NFP Communication & Fundraising www.pincgiving.com

4. RSS www.pincgiving.com Communication Blogging

5. Where people collectively determine the value of content Online photo management and sharing application A social utility that connects you with people around you www.pincgiving.com Communication Social Media

6. www.pincgiving.com

7. Causes Giving Challenge http://giving.casefoundation.org/givingchallenge/numbers Individuals create a cause and designate a beneficiary from over 1.5 million registered 501©(3) nonprofit organizations and over 83,000 Canadian registered charities. Total Number of Donations: 32,886 Total Donations Amount: $571,686 Number of Causes Created: 3,936 Number of Nonprofits Who Received Support: 747 www.pincgiving.com Communication Case Study

8. PincGiving’s Peer to Peer Fundraising Pledge Pages www.pincgiving.com Fundraising

9. Encourage monthly donations e-Receipting – saves $2 - $4 per Reports / Data – built in CMS Transparency API Application Processing Interface www.pincgiving.com Fundraising Online Donations / e-Commerce

10. Providers PayPaliatsMonerisEcho Merchant Services Pinc Productions Currencies Canadian Dollars CADxxx x U.S. Dollars USDxxxxx Pounds Sterling GBPx x Set up fee NoN/A$350 with a $200 rebateNo Monthly fee 0 - $ 30$16 per month$45 / monthprocess under $1000 - 20%No per month Donation button - Free Over $1000 no fee. API - $30 Manditory $10 Tech Support Fee. % and transaction fee 1.9%-2.9% + $ 0.30 / transaction$ 0.46 cents per transaction0.15 per transaction and 2.5-3%.30 per transaction and 2.25%$ 0.25 per transaction and 3.8% Visa 2.35% MC 2.2% Amex 3%depending on volume Canadian Client 5.4% + $.30 / transaction $ 0.25 per transaction and 3.8% UK Client 6.4% + $.30 / transactionn/a $ 0.25 per transaction and 3.8% Additional fee** Three year contract with a $150 penalty to get our early. NONE ** fees associated with Charge Backs, Hold backs, Electronic Deposits, NSF, not meeting minimums www.pincgiving.com Fundraising Online Donation Cost Comparison

11. Things to ask yourself when choosing an e-commerce API provider: Technology - Will we need a new IT infrastructure, a dedicated server or other hardware? Cost - What about set up fees? Monthly minimums? Currency conversion fees? Fees for charge backs, NSF, SSL Certification? Financial - Will we need a merchant account? When are funds deposited? Is there an initial hold back? What shows up on the donors credit card statements? Security - What about SSL certification and PCI compliance? Reporting - Is the information in real-time? Easy to download? Exportable to other programs? Online access? www.pincgiving.com Fundraising Online Donations / e-Commerce

12. Fundraising Case Study Trisomy 18 FoundationTrisomy 18 Foundation received a notable mention for its Child’s Legacy Support Program. It used Convio’s peer-to-peer Tributes, increasing online monthly donations from $2,000 to $10,000 and doubling its email file in just over 12 months. The organization had an average of 400 new registrants per month, increasing unique Web site visitors from 8,000 to 20,000 in one year. http://www.convio.com/convio/news/releases/innovator-awards.html www.pincgiving.com

13. Fundraising Best Practises for Online Fundraising

14. www.pincgiving.com Fundraising Best Practises for Online Fundraising

15. Web site traffic statistic Registration rate Online revenue: Fundraising, eCommerce, growth, average gifts email appeals: Open rates, click-through rates, & responses e-newsletters: Open rates & click-through rates Legislative advocacy http://www.convio.com/convio/news/releases/online-marketing-benchmark-study.html www.pincgiving.com Fundraising Quantitative Fundraising Measures

16. Labor - How much lever pulling does it take to effectively exploit this technology? Will this require re-engineering current work flow? Cost - Will you need consultants? Are there sign-up and subscription fees? Reach - In theory, what is the maximum addressable space? Working from the bottom up, how many people can a non-profit staff member reach with this technology per hour? per day? per year? www.nonprofittechblog.org www.pincgiving.com Assessing Web 2.0 Technologies

17. Technical details - Will this require a re-architecting of the current IT infrastructure? Will you need a new computer for Web 2.0? If so, how many new computers are needed? Buzz - There's nothing like being the first underwater basket weaver to use YouTube and have a press release for it…or not? Longevity - How long has this technology been around? What about other technologies like it? Is it currently profitable? Profit - What's the estimated ROI? www.pincgiving.com Assessing Web 2.0 Technologies www.nonprofittechblog.org

18. Courtesy of Nina Simon, Museum Blog www.pincgiving.com

19. Educate your organization on tools / solutions Once involved in a community, you have to contribute... www.pincgiving.com Conclusion

20. Facebookwww.facebook.comwww.facebook.com The Chronicle of Philanthropywww.philanthropy.comwww.philanthropy.com Social Actionswww.socialactions.comwww.socialactions.com E-Consultancywww.e-consultancy.comwww.e-consultancy.com Sea Change Strategieswww.seachangestrategies.comwww.seachangestrategies.com M+R Strategic Serviceswww.mrss.comwww.mrss.com PincGivingwww.pincgiving.com www.pincgiving.com Resources

21. Beverley Claire Pomeroy Founder, CEO beverley@pincgiving.com Put your philanthropy to work at Pinc… www.pincgiving.com www.pincgiving.com