1. Flux Financial Tim Drost Davis Hart Jian Wu Finan cial

2. Problem  The Problem:  Idea Generation:  In class exercise  Survey Index Funds? Student Loans! Asset Allocation Bonds? How much? http://wealthmanagement.com/blog/saving-comes-second-many-millennials

3. Flux is Born  Concept Testing  Survey  Validated need  Tiered service approach  Debt Management  Budgeting  Mortgage/Taxes  Life Events Finan cial Financial Services

4. Opportunity Identified Research/Trends Gap in competition Growing student loan debt Opportunity identified

5. Value Proposition/Brand Positioning  For those (Millennials?) who want to take control of their finances but could use a little help, Flux Financial provides expert guidance and planning tools that can easily be scaled to the level of involvement you want to help you reach your goals.

6. Product Launch  Channel:  B2C company  NA based  All online sales and referral based (no outside sales force?)  Advertising:  Partner with TurboTax and Mint for advertising and to port information over  Banner ads on site  Portion of TurboTax refund can be used for services and setting up 401K/IRA  High presence through social media (Twitter, Facebook, TinderFlux (joking)  SEO to take away part of financial market  Testimonials, saving calculator,