1. GROWING YOUR BUSINESS ADVANCED STRATEGIC PLANNING

2. BUILDING YOUR BUSINESS CHOOSE EVENTS CAREFULLY OFFER SIGNATURE ITEMS STAY TRUE TO YOUR IDENTITY FAIR PRICING

3. TOOLS MISSION STATEMENT BUSINESS NAME REPUTATION BUSINESS GROWTH PLAN STRATEGIC VISION SWOT ANALYSIS MARKETING BROCHURES BUSINESS CARD

4. MISSION STATEMENTS THE COMPASS- THE W’S BUILDS COMPANY CULTURE SEPARATES CO. FROM COMPETITION GUIDES DECISIONS IDENTIFIES CAPABILITIES COMMUNICATES PURPOSE GOALS VALUES BELIEFS TIPS

5. SAMPLE Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more open and connected.”mission statement SQUAN CATERER'S MS CATERER'S MS2

6. BUSINESS NAME CATCHY SIMPLE EFFECTIVE IDENTITY SERVICE SPECIALTY

7. REPUTATION ASSET OR LIABILITY HOW ARE YOU’RE KNOWN WILL AFFECT FUTURE REFERRALS ALWAYS MANAGE IT

8. BUSINESS GROWTH PLAN ESSENTIAL TO FISCAL HEALTH ADVANCED STRATEGIC PLAN CONTROLLED MANAGMENT

9. QUESTIONS TO ANSWER WHAT ARE THE SALES PROJECTIONS? HOW CAN WE SATISFY CUSTOMER NEEDS? HOW WILL YOU DIVERSIFY? HOW WILL NEW CUSTOMERS BE ATTRACTED? WHAT IS THE MENU AND SPECIALTY STRATEGY? HOW WILL MULTIPLE EVENTS BE HANDLED? HOW CAN WE IDENTIFY SUSTAINABLE TRENDS?

10. MARKETING SURVEY PRESENCE NETWORK ADVERTISE

11. STRATEGIC VISION CREATES A MAP TO REACH LONG TERM GOALS DEMANDS & PRESSURES OF THE INDUSTRY PROJECTS GROWTH HIGHLIGHTS RESOURCE NEEDS

12. SWOT ANALYSIS INTERPRETS AN OVERALL BUSINESS POSITION. USED TO MATCH STRENGTHS WITH MARKET OPPORTUNITIES IDENTIFIES COMPETITIVE STRATEGIES