1. 5 Step www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday

2. 5 Step Are Ingredient Suppliers Anti-Social? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

3. Quiz #1 What % of Ingredient Suppliers are Social?

4. 5 Step Quiz #1: What % of ingredient suppliers are social? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Only 3%!

5. 5 Step Do You Have SOMAD Disease? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Anxiety Disorder What’s your definition of *Social media *Social media marketing

6. 5 Step What is Social Media? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.One marketing tool; powerful one 2.Way to promote/share info with people who value your content 3.% show more people buy as result of social media engagement

7. 5 Step Social Media Challenges www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

8. 5 Step Raving fans, followers & clicks www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

9. 5 Step 1: True Benefits for of Social Media 2: Content & Channels 3: Implementation and Tactics 4: Roadblocks & Action Plan 1: True Benefits for of Social Media 2: Content & Channels 3: Implementation and Tactics 4: Roadblocks & Action Plan AGENDA www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

10. 5 Step *Looking for a reputable supplier of …. please contact me through LinkedIn. * I am a producer of…… *Please send me product list with complete details/specs & company profile….. *Looking for a reputable supplier of …. please contact me through LinkedIn. * I am a producer of…… *Please send me product list with complete details/specs & company profile….. GOLDEN OPPORTUNITY www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

11. 5 Step OLD WAY- Interruption marketing www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Cold Calls Direct Mail TV & Radio Print advertising

12. 5 Step NEW WAY- Inbound marketing www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

13. Quiz #2 Is Social Media better for B2C or B2B?

14. 5 Step There’s no B2B or B2C www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design It’s All P2P

15. 5 Reasons B2B Wins www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Understand customers 2.Subject matter experts 3.Practiced at educating customers 4.Relationship based 5.Lead generation funnel

16. Clear Understanding of Customers www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Job title Company info Location What are 3 things you know about your target customer ?

17. 5 Step Subject Matter Experts www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Trail Blazers & Innovators

18. Practiced at Educating Customers www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Newsletters Trade magazine articles White papers Case studies What are 3 pieces of content you already have?

19. Relationship Based www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design High $ price=long sales cycle Strong relationships are critical

20. Practiced at Lead Generation www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Leads Sales

21. Social Media is an Annuity www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Delivers web visits, leads & customers over time, long after work & budget finished 1 + 1 = many

22. Social Media is a Tool www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Your role isn’t to master social media. Your role is to master your business and use social media as a tool. Your role isn’t to master social media. Your role is to master your business and use social media as a tool.

23. Let’s Be Social! www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Meet 1 person Share 1 Tip Exchange contact info

24. Surpassed pornography - most popular Internet activity Social Media: Passing Fad? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design More info created on Internet in 48 hours today than in all of humankind from beginning of time until 2003

25. 5 Step Resource & Thought Leader What kind of tips and resources can I provide for my customers? Resource & Thought Leader What kind of tips and resources can I provide for my customers? Golden Opportunity www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

26. 5 Step 3 Elements of Lead Generation www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Exposure, brand awareness Engagement Convertion

27. Quiz #3 What’s most important element of lead gen tool?

28. 5 Step Free & Valuable www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Solve a problem for your prospect 2.Align with your products 3.Provide unique information

29. 5 Step Website Don’ts www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design X Start with “Welcome to my Website” “We We” Website Be unique, not boring: X “Your trusted supplier for…..” X “We pride ourselves on the fact that we use the purest, highest quality ingredients available to produce all of our formulas.”

30. 5 Step Website Don’ts www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design X Confuse “About” & Home Page WIIFM Solve problems

31. 5 Step Call to Action www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

32. Quiz #4 How many calls to action in surveyed companies?

33. 5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 1 Define your audience Business or consumer? Demographics & location Problems, needs, wishes www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

34. 5 Step 5 Simple Steps to a Social Media Strategy - Cheat Sheet 2 Define your goals Build Awareness Brand exposure Reach larger audience Drive audience to your website www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Build Relationships Listen & communicate with customers Create customer loyalty Educate & entertain Sell Products or Services Create a lead generation funnel Drive people to events and places Sell online

35. 5 Step Dominate vs Dilute 3 Choose the best platform www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

36. 5 Step LinkedIn 3 Choose the best platform www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Anyone know a producer of………. Looking for distributors for….. Can you recommend a manufacturer for… Looking for a source of …………... Seeking a quantity of……………………. Please send additional information and data ASAP !!! I have an immediate project that requires pricing...

37. 5 Step LinkedIn Groups www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Supply Side AHPA Engredea Ingredient Group Members Food Industry Marketing Dietary Supplements

38. 5 Step Business Time Well Spent www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 277 % More Effective than other Social Media for Business Lead Generation – NYSE:LNKD

39. Quiz #5 What’s the secret ingredient for dominating your niche?

40. 5 Simple Steps to a Social Media Strategy - Cheat Sheet 4 Create content and sell www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Choose primary goal & platform Share & interact Sell

41. 5 Step Fresh Content! www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Teaching sells Content dominates SEO

42. 5 Step Best sources of content www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Web pages Blog Video

43. 5 Step Society raised on TV 3 Choose the best platform www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

44. 5 Step Why Video? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Google ranking #2 Search engine 40% internet use =video, 62% by 2015 Sharable

45. 5 Step 7 Ways to Use Video www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Welcome to website 2.Invite to events 3.Tell your story 4.Introduce your team 5.Explain your process 6.Show traceability 7.Educate your customers

46. 5 Step Video www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Immediate Connection Engaging & Entertaining (social media invitation) BioK video

47. 5 Step Video Sells! www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Increase buying by 85% Increase site stay 2 minutes

48. 5 Step < < Build Community www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Bite-size pieces of info that matter to your prospects

49. 5 Simple Steps to a Social Media Strategy - Cheat Sheet 5 Track, measure & adjust www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Track progress Measure results Adjust & repeat

50. 5 Step 5 Categories Measuring ROI – 5 Categories of Metrics www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Exposure: Likes & follows 2.Influence: Mentions 3.Engagement: Visits, action 4.Conversion: Sales & revenues 5.Retention: Repeat sales

51. 5 Step < < Show ROI = $$$ www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design Calculate cost of customer acquisition Old way vs new way Total life value (TLV) – Cost of customer acquisition (COCA) =ROI ___________________________________________________ COCA

52. 5 Step < < Clearing Hurdles to Social Media www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Lack of support 2.Blocked access 3.Customer base not attuned 4.Not my real job 5.Free, right? 6.Need the right people

53. 5 Step < < Legal & Executive Support www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Show ROI - $$$ 2.Calculate cost of customer acquisition 3.Old way vs new way 4.Create pilot project

54. 5 Step < < Getting the Job Done www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Blocking employee access 2.Not my real job *Understand value of Social Media *Create systems for responding

55. 5 Step < < It’s Free, Right? www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Time / Money 2. Outsource: Content Strategy SEO Video Community manager

56. 5 Step < < Focus on Lead Gen www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 1.Optimize your website 2.Choose the right channels 3.Create content – blog & video 4.Share on Linkedin 5.Measure & repeat

57. 5 Step < < Action Plan www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design What did you learn today that you will put into action?

58. 5 Step < < Free Report & Slides www.LyndaGoldmanCopywriting.comwww.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design 5-Step System to Generate Fresh Customers Daily Video specials Conference Slides