1. PlayBox Technology Corporate Presentation

2. Mission Statement
“Our mission at PlayBox Technology is to help people and businesses throughout the world realise their full potential to maximise their success”

3. Presentation Agenda
PlayBox Technology – Corporate Information – About Us
PlayBox Technology – Corporate History & Milestones
PlayBox Technology – Client’s and Worldwide Representation
PlayBox Technology – Technology and Sales Achievements
PlayBox Technology – CSF’s, USP’s, KPI’s, ROI and S & O’s
PlayBox Technology – Products and Workflow Solutions
PlayBox Technology – Product and Workflow Solution Architecture
PlayBox Technology – Short, Mid and Long Term Goals

4. About PlayBox Technology
Commercial Headquarters Based in Hatfield, Hertfordshire, UK
R&D Centre Based in Sofia, Bulgaria
15 Sales and Support Offices in 10 Countries
PlayBox Technology Sales and Support Offices Established in:
Reseller Network of Over 120 Dealers in 100 Countries
Sales to 120+ Countries
120+ PlayBox Technology Staff Worldwide
Adria (Belgrade, Serbia)
Asia Pacific
- Indonesia (Jakarta)
- Malaysia (Kuala Lumpur)
- Thailand (Bangkok)
Bulgaria (Sofia)
India (Mumbai, New Delhi, Hyderabad and Kolkata)
Romania (Bucharest)
Turkey (Istanbul)
UK (Hatfield nr London)
USA (Atlanta, Las Vegas and New York)

5. Corporate Background & Milestones
1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion
1999 – Launch of AirBox – IT Based Playout Automation Systems
2002 – Installed Base of 250 Playout Channels
2002 – Start of International Distribution
2003 – Launch of TitleBox – Interactive CG & Channel Branding System
2004 – Installed Base of 1,000 Playout and Branding Channels
2005 – Installed Base of 2,000 Playout and Branding Channels
2006 – HD Support for All PlayBox Technology Products
2006 – Launch of DVB (ASI/IP) Playout & DVB Multiplexing
2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices
2007 – Installed Base of 4,000 Playout and Branding Channels
2008 – Installed Base of 6,000 Playout and Branding Channels
2009 – Sales of 100 to 200 New Playout and Branding Channels per Month
2010 – Installed Base of 9,000 Playout and Branding Channels
2011 – Installed Base of 10,500 Playout and Branding Channels
2012 – Installed Base of 12,500 Playout and Branding Channels
2014 – Installed Base of 15,000 Playout and Branding Channels

6. Worldwide Customers

7. World Representation

8. Technology and Sales Achievements
Technology Achievements
Universal Playout and Streaming Engine with Any Source and Any Output with Format Conversion, Tiimebase Correction, Audio Mapping, Loudness Normalisation, etc.
Real-Time Remultiplexing Engine for Efficient Handling of Live Streaming Video
Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating and Powerful Scripting
Media Universal Source Engine (MUSE) – Shared Video from Any Live Source
TV Channel in a Box – Media Ingest, Scheduling and Playout Server with Automation, Live Input, CG and Graphics
Powerful Software Installed on Standard State-of-the-Art IT Technology
Unique Technical Support Model with 24/7 Top Level Support from Global R&D HQ
Complete DVB Line Solutions; N to M Full Redundancy; Web Remote Tools for Multi Users and Channels
Many Software Centric Solutions Means No Costly Hardware and Lower Cost Solutions
Sales Achievements
Over 15,000+ Playout and Branding Channels Worldwide Powered by PlayBox Technology
15 Country Offices in 10 countries – 120 Dealers in 100 Countries
31,000+ Licenses Sold of Various PlayBox Technology Workflow Modules
Sales Achievement Strategy
Cost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to Use
Solutions Available for SD, HD and UHD with Analogue, Digital and DVB (ASI/IP) I/O
Many Workflow Solutions to Fit Client Workflow Requirements
A Single Manufacturer for a Single Channel Playout Server to a Multi-Channel Turn-Key Broadcast Centre

9. CSF, USP, KPI, ROI, SO CSF’s – Critical Success Factors
Experience Gained with Over 15,000 Systems Sold Worldwide
Dynamic, Innovative, Entrepreneurial and Highly Focused
Business Intelligence – Listen, Digest & Action
Self Financing and High Investment into R&D with Controlled Growth
USP’s – Unique Selling Proposition
“Number 1” International TV Channel in a Box Manufacturer
Fully Integrated System with Automation, Server, CG, Graphics – “TV Channel in a Box”
Fully Scalable – Adding Components or Playout Channels
Solutions in SD, HD and UHD with Analogue, Digital and DVB (ASI/IP Streaming) I/O
Open Architecture Allows Easy Integration with 3rd Party Products
Unique Support Model – PlayBox Doctor – Global 24/7 Support
Very Good Price / Performance Ratio
KPI’s – Key Performance Indicators
Very Good Market Position – Market Share and Client Positioning
Very High Relative Quality – High Price / Performance Ratio
Low Cost – High Performance and High Reliability
Very High Innovation Rate and Products to Market
High Sales Results in Greater Understanding of the Business as a Whole
Entrepreneurial Behaviour (Spotting Opportunities)
Awareness of External Challenges, Emerging Business Opportunities & Strategies
Self Funded R&D and Company Growth

10. CSF, USP, KPI, ROI, SO ROI – Return on Investment Strengths
Solutions are Easy to Amortise In 1 to 3 Years
Hardware is Based on IT COTS (Commercial off-the-Shelf) = Low Capital Costs
Non Proprietary Hardware = High Reliability and Low Maintenance & Support Costs
Low capital Cost Plus Low Support Costs = Low Cost of Ownership
High Reliability = High “On-Air” Availability = Maximisation of Revenue Streams
Scalability Enables Clients to Expand On Demand without Starting Afresh with Low Incremental Expansion Costs
Strengths
Years of Experience in High Quality, Low Cost, High Volume Sales
Well Known with a Good Image for High Reliability and Low Cost
Country Sales and Support Offices with Strong and Trained Dealer and SI Network
Product Innovation Skills Including SD, HD, UHD and DVB (IP/ASI) Streaming
Price Point is Favourable to Corporate Broadcasters and Educational Organisations
Self Funded Management that is Committed and Confident with Distinctive Competencies
Opportunities
Entering New Markets with Streaming and Digital Signage
Expanded Innovation and Product Line with Solutions Like UHD and DVB Streaming
Falling Trade Barriers and More Worldwide Sales and Support Offices
Complacency of Competitors to Embrace Future Technology
Embracing of Emerging New Technologies
Customers Have Urgent Need for Cost Saving Solutions
Very High Recurring Sale Success Rate

11. TV Automation Solutions
PlayBox Technology Has Proven Solutions for:
International Broadcasters
Regional Broadcasters
Satellite Broadcasters
Voting & Gaming Channels – SMS2TV
Scalable TV Channels
Thematic TV Channels
Corporate TV Channels
Single and Multi-Channel Time Delay
Start-Up TV Channels
Transition to Digital Channels
Disaster Recovery Channels
Tapeless Broadcasters
IPTV Playout Centres
National Broadcasters
Local Broadcasters
Up-Link Centres
TV to Mobile Channels
Internet TV / Webcasting
Multi Language Channels
Multi Subtitle Channels
Cable TV Channels
Remote Head-End / Up-Link Playout
Multi-Channel Playout Centres
Multi-Channel Advert Replacement
Interactive Music Channels
DVB Workflow Solutions

12. Main TV Automation Solutions Available in SD and HD
AirBox – Single and Multi Channel Playout Automation
AirBox DVB Streamer – AirBox with Universal Content Streaming (DVB)
ProductionAirBox – Instant Multi-Channel Playout for News, Live Shows etc.
TitleBox – Interactive CG and Graphics with Animation
TitleBox Preparation – Offline Preparation of TitleBox Templates and Projects etc.
CaptureBox PRO – Up to four independent ingest channels in a single server
SocialMediaBox – All Social Media in a Single Screen
ScheduleBox – Scheduling solution for creation and management of advanced schedules
ListBox – Playlist and Run List Creation and Editing with Clip Trimmer
DataBox – Content Management SQL Database
QCBox – Automatically Checks Media Files to Ensure Correct Playback in AirBox
SubtitlePlus – Multi User / Multi language Subtitle Preparation for PlayBox or EBU Subtitle Files
SubtitleBox – Live Open Subtitling Insertion Option for AirBox Playout Server
SubtitlePlus DVB Server – Live Multi Language and Multi Channel DVB Subtitle Insertion Server
DVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)

13. Main TV Automation Solutions Available in SD and HD
Workflow Features:
PlayBox Doctor – Quick and Accurate Problem Reporting and Solving
Clip Trimmer - Fast and Simple Trimming (Top & Tailing) of Clips and Programmes
Workflow Solutions
EdgeBox – Fully Automated Remote Redundant Playout Anywhere in the World Via Internet
AdBox – Advert Replacement and Digital Programme Insertion Anywhere in the World Via Internet
TimeShiftBox – Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More
TV Workflow Options
Multi Playout Manager – Monitor and Control Multiple AirBox Servers / Channels Locally or Remotely
SafeBox – Automatic Content Management
AirBox Backup – 1+1 Fully Automatic Redundancy for AirBox – Backup Mirrors Main Server
Multi Backup Manager – AirBox Main and Backup Servers Monitoring & Switching 1+1, N+1 & N+M
AlarmBox – Monitors PlayBox Systems and Sends Alarms by , SMS, GPI etc.
Universal Matrix Controller – For Controlling Matrix (Router) from Multiple AirBox Servers
UDP Switcher – UDP Switch / Router for IP
Bypass Relay and GPI I/O Card – Hardware for AdBox GPI Switching and Power Fail Bypass

15. PlayBox Technology – Short, Mid and Long Term Goals
Short Term Goals
Create a Complete End-to-End Workflow with Partnership and OEM Products
Create Partnerships with Corporate and Blue Chip Broadcasters and System Integrators
Establish PlayBox Technology Sales and Support Offices Worldwide
Mid Term Goals
Establish PlayBox Technology as the Reference Playout Provider
Expand PlayBox Technology Sales and Support Offices Worldwide
Open PlayBox Technology Franchise Sales and Support Offices Worldwide
Educate and Train More PlayBox Technology Dealers and System Integrators
Long Term Goals
Continued Expansion and Growth of PlayBox Technology Offices Worldwide
Form Strategic Partnerships with Corporate Organisations
Ultimate Goal
Establish PlayBox Technology as #1 Worldwide Playout Provider

16. PlayBox Technology – Contact Information
PlayBox Technology Ltd. Commercial HQ
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PlayBox Technology Adria
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PlayBox Technology Asia Pacific (Malaysia)
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PlayBox Technology Europe
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PlayBox Technology India (New Delhi)
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PlayBox Technology India (Mumbai)
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PlayBox Technology India (Hyderabad )
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PlayBox Technology India (Kolkata)
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PlayBox Technology Indonesia
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PlayBox Technology Ltd. R&D Centre
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PlayBox Technology ME
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PlayBox Technology Romania
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PlayBox Technology Thailand
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PlayBox Technology Turkey
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PlayBox Technology UK
PlayBox Technology USA (West Coast)
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PlayBox Technology USA (East Coast)
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PlayBox Technology USA (Mid West)
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