1. 1 Using Adobe InDesign ® Session Two Newsletter Workshop By Steve Sloan Session Two Newsletter Workshop By Steve Sloan

2. 2 Class Format Presentation Presentation Review of InDesign concepts Review of InDesign concepts Introduction of newsletter elements Introduction of newsletter elements Information about InDesign resources Information about InDesign resources Hands-on Hands-on Doing a Newsletter Doing a Newsletter Samples and Examples Samples and Examples ACTC Newsletter ACTC Newsletter Books and DVD to look at Books and DVD to look at Presentation Presentation Review of InDesign concepts Review of InDesign concepts Introduction of newsletter elements Introduction of newsletter elements Information about InDesign resources Information about InDesign resources Hands-on Hands-on Doing a Newsletter Doing a Newsletter Samples and Examples Samples and Examples ACTC Newsletter ACTC Newsletter Books and DVD to look at Books and DVD to look at

3. 3 Session goals Give attendees experience putting a newsletter together Give attendees experience putting a newsletter together Introduce practical concepts and considerations of publication of a newsletter Introduce practical concepts and considerations of publication of a newsletter Help attendees gain a more in-depth understanding of Adobe InDesign Help attendees gain a more in-depth understanding of Adobe InDesign Give attendees experience putting a newsletter together Give attendees experience putting a newsletter together Introduce practical concepts and considerations of publication of a newsletter Introduce practical concepts and considerations of publication of a newsletter Help attendees gain a more in-depth understanding of Adobe InDesign Help attendees gain a more in-depth understanding of Adobe InDesign

4. 4 The program This will be available for download This will be available for download PDF(s), PowerPoint, Audio Version, Podcast PDF(s), PowerPoint, Audio Version, Podcast Temporary URL: www.edupodder.com/sessions Temporary URL: www.edupodder.com/sessions Sign Up Sheet Sign Up Sheet Please be sure you are signed up! Please be sure you are signed up! Handout(s) Handout(s) Evaluation Evaluation Let us know how I did! Let us know how I did! This will be available for download This will be available for download PDF(s), PowerPoint, Audio Version, Podcast PDF(s), PowerPoint, Audio Version, Podcast Temporary URL: www.edupodder.com/sessions Temporary URL: www.edupodder.com/sessions Sign Up Sheet Sign Up Sheet Please be sure you are signed up! Please be sure you are signed up! Handout(s) Handout(s) Evaluation Evaluation Let us know how I did! Let us know how I did!

5. 5 Review DTP software is precise DTP software aggregates! Content from other programs Quality control

6. 6 Review (Continued) Desktop Publishing (DTP) uses own measurement system and printing trades language Points and picas 6 picas = 1 inch 12 points = 1 pica DTP terms serifs, leading, kearning The “Zen” of desktop publishing: Digital preparation of pages for press quality

7. 7 Review (Continued) Print: Print: Laser printing Laser printing 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs) 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs) Electronic pre-press Electronic pre-press Professional service bureaus, 1200+ dpi, and large press runs for bigger jobs Professional service bureaus, 1200+ dpi, and large press runs for bigger jobs Prepare “camera ready” output Prepare “camera ready” output Produce “color separations” (for color) Produce “color separations” (for color) Version management and other work flow considerations Version management and other work flow considerations Print: Print: Laser printing Laser printing 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs) 600+ dpi, (mostly for small batch, in-house, flyers, newsletters, forms, black and white jobs) Electronic pre-press Electronic pre-press Professional service bureaus, 1200+ dpi, and large press runs for bigger jobs Professional service bureaus, 1200+ dpi, and large press runs for bigger jobs Prepare “camera ready” output Prepare “camera ready” output Produce “color separations” (for color) Produce “color separations” (for color) Version management and other work flow considerations Version management and other work flow considerations

8. 8 Review (Continued) Electronic Output PDF ® is the standard Cross platform Printable Editable Deployable on-line Importable into other software XML eBooks

9. 9 Review (Continued) In Design is palette based DTP Introduces own terms Strokes and fills Palette based interface Palettes are a strongly followed Adobe UI concept There are many palettes View menu controls their appearance “Tiny arrows” indicate hidden tools “Flyout” menus Palettes dock, join, separate and can be disconnected

10. 10 Review (Continued)

11. 11 Review (Continued) Palettes help you get work done Palettes help you get work done Controlled with Window menu Controlled with Window menu Have keyboard shortcuts Have keyboard shortcuts Palette Management Palette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS) Dock into side tabs (new with CS) Click+Hold+Drag on palette tab Click+Hold+Drag on palette tab Hover over side area on right Hover over side area on right Release when see vertical bar Release when see vertical bar Click tab to open Click tab to open Return to group, or group palettes together as you wish Return to group, or group palettes together as you wish Palettes help you get work done Palettes help you get work done Controlled with Window menu Controlled with Window menu Have keyboard shortcuts Have keyboard shortcuts Palette Management Palette Management Can pull apart from groups Can pull apart from groups Dock into side tabs (new with CS) Dock into side tabs (new with CS) Click+Hold+Drag on palette tab Click+Hold+Drag on palette tab Hover over side area on right Hover over side area on right Release when see vertical bar Release when see vertical bar Click tab to open Click tab to open Return to group, or group palettes together as you wish Return to group, or group palettes together as you wish

12. 12 Columns and Guides (Cont.) Rulers Help you measure objects on page Drag guides from them Object alignment Click+Hold+Drag from inside ruler area Can move anywhere on page Works same with left ruler Do not print “View>Snap to guide” enables alignment If move object close, it snaps to guide

13. 13 Elements of a newsletter Costs Costs Materials Materials Consumables Consumables Paper, Film, Supplies Paper, Film, Supplies Hardware Hardware Computer(s), Printers, Camera Computer(s), Printers, Camera People People Creatives Creatives Writers, editors, photographers, artists, etc. Writers, editors, photographers, artists, etc. Owners/Mangers Owners/Mangers Costs Costs Materials Materials Consumables Consumables Paper, Film, Supplies Paper, Film, Supplies Hardware Hardware Computer(s), Printers, Camera Computer(s), Printers, Camera People People Creatives Creatives Writers, editors, photographers, artists, etc. Writers, editors, photographers, artists, etc. Owners/Mangers Owners/Mangers

14. 14 Elements of a newsletter Mission Mission Know your mission and be true to it! Know your mission and be true to it! Journalism, advocacy, public relations, etc. Journalism, advocacy, public relations, etc. Money Money Make your backers look good Make your backers look good Watch the bottom line Watch the bottom line Trust Trust Always keep your reputation in mind Always keep your reputation in mind Mission Mission Know your mission and be true to it! Know your mission and be true to it! Journalism, advocacy, public relations, etc. Journalism, advocacy, public relations, etc. Money Money Make your backers look good Make your backers look good Watch the bottom line Watch the bottom line Trust Trust Always keep your reputation in mind Always keep your reputation in mind

15. 15 Elements of a newsletter Circulation Circulation Have a dependable distribution system Have a dependable distribution system Typical model is “push” but can be “pull” Typical model is “push” but can be “pull” Design has to take circulation into account Design has to take circulation into account Does it need “curb appeal?” Does it need “curb appeal?” Does it need a mailer? Does it need a mailer? Do you have folks to meet distribution and addressing needs? Do you have folks to meet distribution and addressing needs? Make it a social event Make it a social event If you feed them they will come If you feed them they will come Circulation Circulation Have a dependable distribution system Have a dependable distribution system Typical model is “push” but can be “pull” Typical model is “push” but can be “pull” Design has to take circulation into account Design has to take circulation into account Does it need “curb appeal?” Does it need “curb appeal?” Does it need a mailer? Does it need a mailer? Do you have folks to meet distribution and addressing needs? Do you have folks to meet distribution and addressing needs? Make it a social event Make it a social event If you feed them they will come If you feed them they will come

16. 16 Make it fun!

17. 17 Elements of a newsletter Flag Establishes brand Is a visual identity element of the publication Powerful “look and feel” element Date Should reflect frequency of publication Less than a month a date Otherwise month, month range, season, semester, year

18. 18 Elements of a newsletter Staff list Especially important if using volunteers! Peer recognition Appreciation Citation Physical Address Establishes physical presence Affiliation Accountability Credibility

19. 19 Elements of a newsletter Give credit Recognition critical! Gives creatives a sense of accomplishment I did this! May be their only payment Use different type styles to set by-line apart from content

20. 20 Optional newsletter elements Advertising Have to know your costs to determine rates Getting advertising itself costs Dealing with money Reporting Editorial control Accountability Know your goals Cover costs? Turn profit?

21. 21 Optional newsletter elements Distribution elements Mailer Postal notices Disclaimers

22. 22 Do excercise

23. 23 Continuing on with ID User Group Meetings SF Bay Area IDUG Meets bi-monthly http://www.indesignu sergroup.com You can’t be an expert without putting in the time!

24. 24 Continuing on with ID (Cont.) Books Deke McClelland (2004). Adobe InDesign CS One- on-one. Sebastapol: Deke Press/O’Reilly Adobe, Classroom- in-a-book, (2004) Berkeley: Adobe Press/Peachpit Press

25. 25 Continuing on with ID (Cont.) Computer Based Training (CBT) Total Training Series Atomic Learning Classes $$$$$ Just Do It! Use it Teach it Support it

26. 26 InDesign References The Book! Kvern, O. M., & Blatner, D. (2004). Real World Indesign CS. Berkeley: Peachpit Press Adobe web site User to user forums SF Bay Area IDUG Meets bi-monthly

27. 27 InDesign Excercise Please be sure you have handout Please be sure you have handout USE ID!!! USE ID!!! Using the tool the only way to learn it Using the tool the only way to learn it Consider taking on a project Consider taking on a project Put in the time! (Volunteer?) Put in the time! (Volunteer?) I hope you enjoyed this session I hope you enjoyed this session If you did not sign in, please do so If you did not sign in, please do so Please don’t forget the comment pages Please don’t forget the comment pages Please be sure you have handout Please be sure you have handout USE ID!!! USE ID!!! Using the tool the only way to learn it Using the tool the only way to learn it Consider taking on a project Consider taking on a project Put in the time! (Volunteer?) Put in the time! (Volunteer?) I hope you enjoyed this session I hope you enjoyed this session If you did not sign in, please do so If you did not sign in, please do so Please don’t forget the comment pages Please don’t forget the comment pages

28. 28 The End Steve.sloan@sjsu.edu (408) 924-2374 Steve.sloan@sjsu.edu