1. Manchester Cultural Employers Forum Thursday 24 th November 2011 MANCHESTER CULTURAL PARTNERSHIP

2. Volunteering 24 November 2011 Sarah Elderkin Culture Teams.elderkin@manchester.gov.uk 0161 234 4241

3. Volunteering Huge interest from the cultural sector Powerful evidence from volunteer programmes including ‘In Touch’ by The Manchester Museum and Imperial War Museum North Volunteering Slide 2

4. Volunteering Reaching target participants and groups Delivering services and saving money Slide 3 Volunteering

5. Slide 4 Volunteering Research - MA cultural policy student Alexa Frandina Brown Volunteering : The economic and opportunities.  Interest in working collaboratively  85% keen to diversify recruitment  WOM predominant approach  75% wish to improve recruitment methods

6. Task and Finish Group Online presence, integrating with new volunteer centre Greater use of referrals and signposting between cultural organisations Training needs of cultural partners Joint recruitment activities Volunteering Slide 5

7. Volunteer Centre Manchester Part of a national framework being led by Manchester Alliance for Community Care (MACC) Aims to be operational in April 2012 Brokerage Marketing volunteering Good practise development Developing volunteering opportunities Policy response and campaigning Strategic development of volunteering Volunteering Slide 6

8. Capacity Research 86% have capacity or plans to take on more volunteers 77% wish to change the profile of their volunteer workforce with a particular interest in attracting unemployed young people Popular proposed approach to work collaboratively with cultural partners is a webpage/ website. Volunteering Slide 7

9. Training Programme Workshop programme in association with GMCVO and Manchester Museum: 4 x 1 day events Dec/Jan/Feb/ March Recruiting volunteers Managing Volunteers Policy and Strategy Evaluating and influencing Volunteering Slide 8

10. Sharing information manchesterculturalpartnership.org Volunteering Slide 9

11. Get Britain Working The Pre –Work Programme ‘Working Together’ - volunteering Work Experience Work Clubs New Enterprise Allowance Get Britain Working Slide 10

12. Get Britain Working The Work Programme Relationships with Prime Contractors Opportunities for commissions as part of the supply chain Clear offer from cultural partners Financial viability uncertain Get Britain WorkingSlide 11

13. Worklessness Entry level employment opportunities: Apprenticeships and Future Jobs Fund Training support for cultural partners Volunteering offer Recruitment Work Programme and Pre-Work Programme offer to residents Pathways and careers for young people Advocacy and events for employers Slide 12

14. Sarah Elderkin Culture Team Manchester City Council s.elderkin@manchester.gov.uk 0161 234 4241 Contact Details Slide 13

15. Supporting Information In Touch Evaluation - Research Report (February 2011) www.north.iwm.org.uk >> Volunteering Volunteering – the Economics and Opportunities Research Report Manchester (March 2011) and Manchester Cultural Partnership Work Programme Briefing Note www.manchesterculturalpartnership.org >>About the partnership >> Cultural Employers Forum Supporting InformationSlide 14

16. Growth and Prosperity for Manchester

17. Background 2009 - Government programme in response to growing youth unemployment in a depressed labour market. Greater Manchester – largest contract in the UK £52M programme to create 8,000 jobs within 18 months Future Jobs Fund – for young people (18-24 year olds) with more than 6 months claiming Job seekers allowance

18. The Offer

19. Partners To work across 10 councils and major partners to deliver the programme. Fire Service; Manchester University; Hospitals; Passenger Transport Executive; Jobcentre Plus, Police To bring together efforts from a large number of partners – one common aim To engage thousands of line managers from many hundreds of local employers 10 AGMA local authorities, NHS, GM Police, GM Fire Service, GMPTE, Manchester Airport, Manchester City Football Club, The Lowry, hundreds of grass roots community & voluntary groups. Jobs included: Trainee Accountants, Grounds Maintenance staff, NHS Patient care trainees, Airport meet & greet staff, Police support staff, mobile fire support staff etc, etc….

20. Results 8,009 jobs created for our young people Programme delivered much more than the minimum standards – qualifications and skills Managers and others involved report very positive experiences – 80% managers said young recruits were as good as or better than more experienced staff Created not just jobs, but a legacy for the future Progression – approx 40% went back onto benefits after 6- month job; 40% went into a job or apprenticeship; others into education or unknown Cost – max £6,500 per person – relatively expensive, but compares well with other interventions for young people Delivered a significant reduction in youth unemployment. Since ending, youth unemployment has gone up by 30%

21. Future Jobs Fund for 16/17 year olds Progression After the 6 month temporary job, 33% moved into employment 20% moved into apprenticeships, which under normal circumstances they would not have been able to access. 4% moved onto college Impact 78% of young people reported they were very satisfied with their FJF job – a very high rating 75% of employees reported that they had seen ‘big’ or ‘very big’ changes in themselves – self confidence; time keeping; reliability; following instructions; working in a team & customer service skills.

22. What did we learn? 1. Wage – minimum wage paid by project for 12+ weeks, or on a sliding scale with employer contributions increasing in month 2 and 3. 2. For many young people, a job, is the key ingredient to engage then in learning 3. Induction 4. Skills Assessment 5. Training & personal development 6. Develop competencies, not just achieve qualifications 7. A mentor and a supportive line manager 8. Length of temporary job - 3 months or longer 9. Working week - 25 hours + 10. Inclusive recruitment practices 11. In a depressed labour market, temporary job programmes can be very effective, especially when targeted

23. Lessons Temporary job initiatives are costly; however: – They produce job outcomes – They boost sustained employment – They work for the hard to help – They work in low vacancy areas – They work in growth sectors – They work for employers

24. FJF Legacy FJF lessons learned passed on to improve service delivery in other programmes Recruitment best practice campaign with Chamber of Commerce – A pledge Work experience – building on Future Jobs Fund Ex-Line managers now acting as mentors for young people Using lessons from FJF for future approaches to Apprenticeships, particularly those to support young people further from the jobs market into apprenticeships.

25. About Youth Unemployment in GM Since FJF ended, youth unemployment has gone up by 30% Total of 82,085 claimants – 4.7% of the working age population is claiming Jobseekers Allowance Number of claimants has risen by 9,770 (13.5%) in the past year 27,080 – one third of all claimants – are aged 16-24 Number of youth claimants has increased by 4,230 (18.5%) in the last year One in four youth claimants has been out of work for more than 6 months – up from one in six this time last year The number of long term youth claimants has almost doubled (+93.1%) since December last year

26. Why does this matter? Increasingly aged workforce Young people are particularly disadvantaged with regard to recruitment and selection 80% of FJF managers said young recruits were as good as or better than more experienced staff When asked to identify specific elements that they were particularly satisfied with. The most often identified elements were: Willingness to learn. Ability to get on with other staff. Positive attitude to work. Ability to follow instructions.

27. FJF Legacy FJF lessons learned passed on to improve service delivery in other programmes Recruitment best practice campaign with Chamber of Commerce – A pledge Work experience – building on Future Jobs Fund Ex-Line managers now acting as mentors for young people Using lessons from FJF for future approaches to Apprenticeships, particularly those to support young people further from the jobs market into apprenticeships.

28. Recruitment best practice campaign with Chamber of Commerce The pack includes: Why employ young people Traditional recruitment practices done differently Innovative/Alternative recruitment practices Disc containing document library Recruiting Young People: A Best Practice Guide

29. A Guide to Employing Young People Contents – Click to select Why Employ Young People Document Library Case Studies Where to get help with your recruitment

30. Work experience – building on Future Jobs Fund Part of a new campaign by Government to Get Britain Working JCP can arrange Work Experience two to eight weeks No expenses for employers

31. Ex-Line managers now acting as mentors for young people One-to-one relationship with managers voluntarily giving time to support and encourage a young jobseeker Capitalising on the positive experience of managing young people through FJF Many managers not involved with FJF keen to work with young people and support them on their journey into work

32. Want to get involved? Complete a ‘pledge’ Form – Assistance with recruitment & selection – Willingness to host Work Experience – Desire to become a mentor Contact me nicola.boyd@neweconomymanchester.com nicola.boyd@neweconomymanchester.com T: 0161 237 4483 M: 07920 844847

33. Growth and Prosperity for Manchester

34. Employer experiences Fiona Gasper, Executive Director, Royal Exchange Gill Wright, Project Manager, Victoria Baths MANCHESTER CULTURAL PARTNERSHIP

35. Creative Sector Apprenticeships 24 November 2011 Sarah Elderkin Culture Teams.elderkin@manchester.gov.uk 0161 234 4241

36. Creative Sector Apprenticeships Creative Apprenticeship by Creative & Cultural Skills Creative and Media Apprenticeship by skillset Manchester Creative Sector Apprenticeships

37. Strategic Partnerships The Manchester College National Apprenticeship Service Vision+Media Creative & Cultural Skills Manchester Creative Sector Apprenticeships

38. Creative Apprenticeship Pathways Technical Theatre - lighting Live Events and promotion Community arts administration / management Costume and wardrobe Music Business support - marketing and promotions/ record label Manchester Creative Sector Apprenticeships

39. Creative Apprenticeship Pathways Cultural heritage Cultural and heritage venue operations Design/ design support Jewellery (from May 2012) Manchester Creative Sector Apprenticeships

40. Advanced Apprenticeship in Creative and Digital Media Writing, recording and editing content Technical skills in TV, interactive media and post production Exploiting converging technology Manchester Creative Sector Apprenticeships

41. Employers to date BBC Cornerhouse Live Nation (Manchester Apollo) Manchester City Council Manchester Arts Gallery Manchester Museum Marketing Manchester Music Stuff Manchester Creative Sector Apprenticeships NK Theatre Arts Parrswood High School Royal Exchange Theatre The Lowry The Manchester College Whitworth Art Gallery Zion Arts Centre

42. Employment Employer recruits the candidate National Vacancy Matching Service Apprentice is employed directly on a contract similar to other staff Typically 12 month contract needed to complete the qualification Manchester Creative Sector Apprenticeships

43. Training and Qualifications Day release to college Technical Certificate Key Skills Work-based learning and experience National Award level 2 or 3 Manchester Creative Sector Apprenticeships

44. Joining forces as employers Timeframe and recruitment Salaries and contracts Apprenticeship induction Staff Training Sharing experiences & joint learning Manchester Creative Sector Apprenticeships

45. Apprenticeship Partnership Manchester Creative Sector Apprenticeships Provider Learner Employer Agree & develop a delivery model & plan to best fit the learner/employer needs.

46. Manchester Creative Apprentices 2010 - 2011 Manchester’s Creative Apprentices 2010

47. Apprenticeships - 2012 Second cohort July 2011 Additional recruitment this autumn Next cohort April 2012 Manchester Creative Sector Apprenticeships

48. Sarah Elderkin Culture Team Manchester City Council s.elderkin@manchester.gov.uk 0161 234 4241 Contact Details

49. Creative Apprenticeships Internships Jennie Godsalve Engagement Manager Creative & Cultural Skills November 2011

50. Who are we? Creative & Cultural Skills is the Sector Skills Council for craft, cultural heritage, design, literature, music, performing arts and visual arts. We work with employers, education and Government to make sure that these sectors can recruit people with the right skills for the job. We enable the creative and cultural industries to reach their economic potential through relevant skills and training.

51. Creative Apprenticeships 84% of stakeholders knew of Creative Apprenticeships 2008 – 2011 = 900 Apprenticeships Expanded from 6 pathways to 11 pathways

52. 79% significant contribution to business 78% training makes them more effective 70% more appropriate skills

53. Economic contribution 210 on programme currently £2.4 million contribution to economy Next 5 cohorts £16.4 million

54. 57% remain in post 33% working in industry 10% other roles

55. Driving force Barriers Diversity Politics Skills development Leading by example Cost Time Administration

56. Internship guidelines Popular Well-established way to get into the arts Successful and varied Passion and talent Fresh approach

57. What is an Internship? Short-term First experience of a particular sector or role, or the ‘next step’ on from, for example, a volunteering role The intern is expected to contribute to the work of the organisation, rather than taking on a purely shadowing role An intern should be provided with a defined role and job title

58. What it is NOT Volunteering Voluntary Work Student placement An apprenticeship A traineeship

59. Thank you for your time www.ccskills.org.uk jennie.godsalve@ccskills.org.uk 020 7015 1813 www.ccskills.org.uk jennie.godsalve@ccskills.org.uk

60. Manchester Cultural Employers Forum Thursday 24 th November 2011 MANCHESTER CULTURAL PARTNERSHIP