1. FEEVA CONFIDENTIAL 1

2. 2 Feeva a Game Changer Clients Buyer s % of Ad Spend Offline % of Ad Spend On- line XX % TV, Print, OOH, Radio Direct Response, Dir. Mail, Call to action Foot traffic, in-store marketing DR TV, Local Marketing Display, Rich Media CPA, Performance campaigns, Search, Email, BT, other targeting CPA, Performance campaigns, Search, Email, BT, other targeting Awareness Consideration Preference Action Layalty

3. FEEVA CONFIDENTIAL 3 Unbalanced Spending Users spend 29% of their time online, but only 8% of marketing dollars are spend online to reach them. “In typical week, how many hour do you spend doing each of following?” Watching TV Internet time (Including personal and work) Newspaper s Magazines Radio 32 % 37%37% 8%8% 29 % 8%8% 20 % 6%6% 7%7% 9%9% 19 % ALLOCATION GAP Percent of ad spending on each media type in 2007 Percent of total media time individuals spend with each media type in a typical week Base: US adults Source: North American Technographics Benchmark Survey, 2007 *Consumer media time does not include time spent using a cell phone, watching DVDs, or playing video games 42463 Source: Forrester Research, Inc Why?......because major brand marketers rely on demographic data to buy every other medium, something that has not been solved for online audiences.

4. FEEVA CONFIDENTIAL 4 Intermediaries control bulk of display inventory and generate ~30% of revenue Average CPM $12-18 ~$1 Internet ad spend Share of impressio ns $ share of display market Othe r* Displa y / rich media Seac h Non- premiu m Non- premiu m Premiu m/ Direct sales

5. FEEVA CONFIDENTIAL 5 Feeva derives segmentation from at zip +4 Financial Age & Ethnicity Relationshi p/ Kids Ownership Household Income UNDER $10,000 $10,000-$14,999 $15,000-$19,999 $20,000-$24,999 $25,000-$29,999 $30,000-$34,999 $35,000-$39,999 $40,000-$44,999 $45,000-$49,999 $50,000-$54,999 $55,000-$59,999 $60,000-$64,999 $65,000-$74,999 $75,000-$99,999 $100,000- $149,999 $150,000- $174,999 $175,000- $199,999 $200,000- $249,999 $250,000+ Net Worth <$100K $100K-$249K <$250K $250K-$999K <$500K $500K-$1MM $1-2MM $2MM+ Age Range 18-23 18-29 24-29 24-35 30-35 36-45 36-55 46-55 46-65 56-65 66+ 66-75 76+ Ethnicity AFRICAN AMERICAN ARAB ASIAN NON-ORIENTAL FRENCH GERMAN HISPANIC ITALIAN JEWISH MISC NORTHERN EUROPEAN POLYNESIAN SCOTTISH/IRIS H SOUTHERN EUROPEAN Marital Status Married Married/Single Married/Single Parents Single Single Parent Single/Married Single/Married Parents Kids Kids; Age Mix No Kids School-age Kids Toddlers/Preschool Urbanicity City & Surrounds Downtown Metro Rural Suburbs & Towns Home Ownership Owner Owner/Renter Renter Renter/Owner Coming soon: Lifestyle, Health and others

6. FEEVA CONFIDENTIAL Geo-demography: Accuracy and Reliability Geo-Segments: 500,0001,0001 CityPostal code + 4 code Postal code City-XYZ 10001 10002 10001- 10001 10001-1002 10002-1001 10002-1002

7. FEEVA CONFIDENTIAL Feeva derives demography Apple Pie Age: 46- 65 / Married Own Home / School Age Kids Upper Middle Income Net Worth - <$500K Summit Estates Age: 36- 55 / Married Own Home / School Age Kids Wealthy Net Worth - $2MM + Raising’ GrandKids Age: 66+ / Married / Single Own Home / School Age Kids Upper Middle Income Net Worth - <$500K Savvy Singles Age: 30-45 Rent /Own Home / No Kids Upper Middle Income Net Worth - <$250K from accurate geography

8. FEEVA CONFIDENTIAL Specific Geographic and Demographic Data: The Problems we Solve Leading Insurance Company “We have over 75 offerings geared towards various, life-stages and income brackets. To date, no effective technology has allowed us to migrate from our traditional (off-line) marketing campaigns to the on- line world.” Major Grocery Chain “We draw most of our customers from a 2-2.5 mile radius from a store.. The ability to effectively target just those locations would greatly enhance our online marketing activities” Top Ad Agency “ As the world moves digital… better, more accurate real- time data will always drive better campaigns.” Yellow Pages Publisher “ The internet today is still very immature as it relates to local advertising, solid geographic targeting data, would be a game-changer for us (online).” Major High-End Appliance Manufacture “We target the top 5% of the wealthiest Zips Codes, we simply cannot use online advertising (display), because the target accuracy does not exist”