3. Share common characteristics and priorities Architecture / Engineering / Construction & Real Estate Media and Entertainment Professional Services

4. Performance Management Web-based timesheets Fixed Price or Time & Material Project manager role center Project Performance Metrics Pay- when- paid

5. Sources: *Microsoft analysis of IDC data **Gartner ITKMD, Jan 2011

8. Source: Enterprise Apps Customers Have Issues, Forrester Research, Inc., February 26, 2010 Challenges for Enterprise Applications

9. THE RESULT: COMPLEX AND INFLEXIBLE 1980s ERP Architecture in Wide Use Today

10. Partner Extensions Industry Solution Core ERP Solution Office ERP Client SharePoint ® Portal Easy-to-Use UI Application Platform Business Process Library *To be released later The New ERP Model

11. Pervasive Interoperability Powerfully Simple

12. Drive time-to-productivity for professionals with RoleTailored user experiences Scale the firm to each new opportunity with a global-by-design solution Streamline essential service processes with project-specific capabilities Deliver more value faster with a powerful unified solutionDeliver more value faster with a powerful unified solution

13. Increase opportunities and reduce risk with an agile solutionIncrease opportunities and reduce risk with an agile solution Support timely decision-making with rich financial and operational insights Respond precisely to client needs with integrated relationship management Adapt to changing process and regulatory requirements with model-driven methods

14. Extend existing business processes and systems with pervasive interoperability Easy-to-use software drives adoption and lowers costsEasy-to-use software drives adoption and lowers costs Connect easily with service teams, partners and clients through integrated collaboration capabilities Accelerate user onboarding and adoption with a familiar, intuitive user experience Easy to learn and use across the service chain

18. Desire for above average growth Differentiation among Dynamics AX partners Build a defensible market position Repeatable, high margin solutions

20. Solution Commit to delivering industry focused solutions Identify Microsoft, 3 rd party, and IP solution requirements to meet sub-vertical requirements Commit to delivering industry focused solutions Identify Microsoft, 3 rd party, and IP solution requirements to meet sub-vertical requirements Marketing Commit to being 100% vertically focused Sacrifice horizontal opportunities that aren’t strategic Branding, messaging, and investments 100% based in select verticals Commit to being 100% vertically focused Sacrifice horizontal opportunities that aren’t strategic Branding, messaging, and investments 100% based in select verticals Competencies Commit to building internal competencies to serve select verticals Sales and pre-sales competencies Consulting and delivery competencies Commit to building internal competencies to serve select verticals Sales and pre-sales competencies Consulting and delivery competencies

25. Single integrated ERP platform “Multi-X” and global capabilities Strong project / services functional orientation Flexible platform to support many integrations Industry standard technology base

26. Functional Breadth Usability Technology Platform Vendor Viability Industry Knowledge Strategic Focus Solution Capabilities References

32. Access role-based learning for business and technical rolesrole-based learning Discover AX 2012 readiness materials including learning plans and the “Getting ready for AX 2012” planning guideGetting ready for AX 2012