1. Marketing and Motivation

2.  Model developed this theory in 1940- 50s  theory remains valid today for understanding human motivation, management training, and personal development.  Maslow believed that human nature is basically good, not evil  Normal human development involves the actualization of this inherent goodness

5.  Maslow believed that one will not think about meeting a higher level needs of the pyramid without satisfying their lower needs.  This outlines the fundamental basis for what motivates humans.  For example, unless your need for sleep, hunger, thirst and breathing are met, you will not think about friendship, love or belonging needs.

6.  If marketers can appeal to one of these motivational drivers via advertising, consumers are more apt to buy the product  Ie: if consumers think they NEED to buy something in order to feel good about themselves, they will be driven by the ESTEEM level of motivation.  Can you think of any commercials that cater to a specific level on Maslow’s Hierachy? (SNICKERS® - "Coach”)  Do you know of any other commercial, which try to meet one of the needs in Maslow’s hierarchy of needs?

7.  Make sure you understand the difference between your WANTS vs. your NEEDS.  Marketers are always trying to convince us that we NEED products, when they are simply, wants.  Before you buy anything, always ask yourself, “do I want it or do I need it?”