1. MODULE 17: DESIGN 1

2. 12 3 Design 1 CONTENT drives the design process. DESIGN IS AN IMPORTANT EDITING FUNCTION. A DESIGNER EMPLOYS SEVERAL STRATEGIES TO ENHANCE READABILITY.

3. 12 3 Design 1 DOMINANCE: The large photo serves as a powerful focal point for the design.

4. 12 3 Design 1 EYEFLOW: Photos are placed so they direct the eye into the center of the design.

5. 12 3 Design 1 CONTRAST: Visual interest is created when one of the photos is a different size and shape.

6. 12 3 Design 1 HIERARCHY: A range of text point sizes pulls the reader from the headline to the drop cap to the story.

7. 12 3 Design 1 Displaying verbal and visual content ELEMENTS together presents a more complete story. WORDS AND PHOTOS WORK TOGETHER AS A TEAM. PHOTOGRAPHS SHOW WHILE CAPTIONS TELL. HEADLINES GRAB WHILE STORIES EXPLAIN. ILLUSTRATIONS COMMUNICATE, NOT DECORATE.

8. DROP CAP 12 3 Design 1 Verbal and visual CONTENT ELEMENTS communicate best when they work together. SECONDARY HEADLINE PRIMARY HEADLINE STORYCONTENT MODULE EYELINECAPTIONSCONTENT MODULE FOLIO/ FOLIO TAB DOMINANT PHOTO OVERLINE

9. 1 3 2 Design 1 A design is built on an invisible framework of GUIDES that promote consistency and organization. MARGINS ESTABLISH BOUNDARIES FOR THE CONTENT. THE GUTTER RUNS DOWN THE CENTER OF THE SPREAD. COLUMNS AND GRIDS PROVIDE ALIGNMENT AND ORGANIZATION. PICAS ARE THE UNITS OF MEASURE PREFERRED IN GRAPHIC DESIGN. POINTS OFFER MORE PRECISION.

10. 1 3 2 Design 1 A design is built on a framework of GUIDES including MARGINS, GUTTER and COLUMNS. MARGINSGUTTERCOLUMNS

11. 1 3 2 Design 1 Graphic arts uses a measuring system based on PICAS and POINTS.