1. MODULE 5: CONTENT

2. 12 3 Content A variety of VERBAL formats contribute to storytelling content. THERE ARE DEFINITELY TIMES WHEN WORDS TELL A STORY BEST. VERBAL ELEMENTS ALL HAVE IMPORTANT FUNCTIONS. VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE.

3. 12 3 Content VERBAL ELEMENTS all have important functions Headlines: Attract readers and contribute to the story Feature Stories: Define 5 W’s and the H Quick Reads/Infographs: Figures, facts, or opinions in a non-story style. Used with graphics. Captions: Add information to the photos. Identifying to mini-story telling

4. 12 3 Content A TRADITIONAL FEATURE serves as the primary story supported by detailed story captions.

5. 12 3 Content Popular teen magazines provide inspiration for INTERACTIVE story presentations.

6. 12 3 Content A CALENDAR presentation reports on the major events of the month.

7. 1 2 3 Content VISUAL APPEAL MAKES VERBAL ELEMENTS MORE READABLE VISUAL IMAGES COMMAND READER ATTENTION. Visuals provide information, words cannot Images show emotion, action, and reaction Easier for reader to understand/relate to info PHOTOGRAPHS HAVE STRONG STORYTELLING POTENTIAL. Photojournalistic – photos that tell stories, show action and reaction with strong content Reference – group shots and portraits arranged in panels Scrapbook – posed photos or candids; more casual layout CONTEMPORARY YEARBOOKS FEATURE MANY PHOTOS PER SPREAD. Single shot – one photo Series – three or more photos Montage – collection of related photos COB – cut out background ILLUSTRATIONS WORK FOR MORE ABSTRACT SUBJECTS. VISUAL elements deliver much of a yearbook’s content.

8. 12 3 Content PHOTO VARIETY: A dynamic spread features a variety of different photo types and presentations.

9. 12 3 Content A PHOTOJOURNALISTIC image commands center stage and serves as a reader entry point.

10. 12 3 Content MONTAGE: A package of six action photographs serves as the dominant element.

11. 1 3 2 Content The strongest content is the result of TEAMWORK. IT’S IMPORTANT TO MAKE THOUGHTFUL DECISIONS ABOUT VERBAL AND VISUAL FORMATS. Brainstorming Get info from source (reliable) Before, During, After Action and reaction of those directly involved/affected VERBAL AND VISUAL JOURNALISTS MUST WORK TOGETHER. Enhance - Not duplicate “Visual Thinking” and “Verbal Thinking” PLANNING AND COMMUNICATING PREVENT REDUNDANCY.