1. Design

2. Skim pages for verbal/visual clues Quickly process information Evaluate content in “packages” Are selective in choosing media Today’s Teen Readers:

3. Effective Design Content-driven Makes a strong verbal/visual connection Purposeful Relates fact, figure & feeling information Readable Presents photographs & copy logically Consistent Gives readers a sense of organization Entertaining Appeals creatively to its audience

4. DESIGN of BASIC GUIDELINES

5. Content Elements Verbal and visual elements work together to communicate a complete & entertaining story Action/reaction/scrapbook photos: Tell a story Reference photos: Group shots, portraits Captions: Explain the story the photo begins Identifications: Identify by first/last names Headlines: Grab reader, highlight content Stories: Add information, details, quotes

6. Layout Guidelines Bulls eye effect Structure Linkage Dominance Variety Margins

7. Visual Bulls Eye Verbal and visual elements interact together to form a BASIC visual bulls eye for design White space Words Photos

8. Guidelines of Design – VISUAL BULLS EYE

9. Guidelines of Design – STRUCTURE

10. Guidelines of Design – LINKAGE, DOMINANCE, VARIETY HORIZONTAL EYELINE DOMINANCE VARIETY

11. Guidelines of Design – MARGINS (external & internal)

13. Click-N-Go!

18. threepeat color

19. Three-peat shape

20. theme trademark

21. DESIGN of COMMON PITFALLS

22. Find the Flaws Caption alignment Missing photo Photo alignment Color line Caption sizing Gutter copy Poor cropping Copy alignment Cropping error Missing captions Inner spacing error

23. Design