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© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Technology for better business outcomes.

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Presentation on theme: "© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Technology for better business outcomes."— Presentation transcript:

1 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Technology for better business outcomes HP and VMware Lower Mid-Market Virtualization Campaign April 3, 2008

2 2 Today’s agenda What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5?

3 3 What is the focus of the campaign? Secure HP as the infrastructure platform for VMware consolidation opportunities (servers, storage, infrastructure software, care packs, etc.) Sell HP’s VMware virtualization software and support (note: the VMware virtualization software sold by HP must be sold with an HP server in +/- 30 days from date of software purchase; exceptions to this are ELA’s, VMware upgrades and support renewals) Sell HP’s VMware capacity planner assessment service (care pack offering) Sell the Virtual In-Box Environment (VIBE) solution developed by Virtual Blocks to provide your customer’s with a simple, cost effective and scalable virtualization solution Position HP’s integrated hypervisor offering for VMware which provides improved security, reliability, and simplified management along with rapid installation, configuration, and deployment Maximize your opportunity to sell your organization’s services (assessments, proof of concepts, implementations, migrations, outsourcing, etc.) Enhance our collective ability to compete with a comprehensive solution sales approach

4 4 Campaign Overview – HP Deliverables and Commitments HP led telemarketing campaign through HP’s in-sourced telemarketing resources from OnPath HP’s customer list, prospect list and rental list to be used by OnPath to address the target audience of lower mid-market organizations across Canada with 100-249 employees. Target is Senior IT Managers for software and hardware and applicable C-level executives. The HP prospect list source is the Harte Hanks database. Qualified leads from this campaign to be delivered to selected partners who agree to sell the VMware virtualization software and support sold by HP plus the applicable HP server Selected partners will receive qualified leads for an agreed upon geographic area Qualified leads to be delivered to selected partners via HP’s Inside Sales Reps HP has developed a resource page where all content that has been developed for this campaign will be posted to assist you in the sales process: A copy of the call guide developed by HP, VMware, Virtual Blocks and OnPath Sales tools specifically designed for selling HP based VMware consolidation solutions (messaging guide, whitepapers, reference configurations, web links, etc.) Relevant HP product offers where applicable The resource page can be accessed at: www.hp.ca/vmware_lowerwww.hp.ca/vmware_lower −User name: hppartner −Password: vmwarelmm

5 5 Campaign Overview – What we need from you to participate in this campaign For all qualified leads you receive, your call to action can include: −the promotion of an upcoming event such as a seminar or webinar you will be delivering around HP based VMware consolidation solutions −an assessment service that you have developed to help customers understand the benefits and impact of virtualization in their environment −other unique offers you have available for virtualization opportunities As next steps if you wish to receive qualified leads for your assigned geographic area, we need you to confirm the contact in your organization that qualified leads should be sent to (name, email address, phone number)

6 6 Today’s agenda What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5?

7 7 IT Realities Power issues? Cooling issues? Uptime issues?  You have multiple servers  You may have multiple locations  You have servers with different functions  You are supporting different types of hardware  Your IT resources grow dynamically with your business  Your business suffers when servers are unavailable Your Data is Critical

8 8 What’s the Solution? Virtualization

9 9 Why haven’t you Virtualized? Getting there Price Complexity Now What  Hardware and Software costs  Implementation costs  IT Resource costs  Where do I start?  How do I make it fault tolerant?  Can I support it?

10 10 Introducing VIBE Enterprise Hardware Easy Setup High Availability Documentation Automated Network Config

11 11 VMWare (ESX 3i) Virtual Center (Hardware Manager) Set-up Wizard Managed Network Switch Reliable Hardware Teir 1 Enterprise Grade Server Reliable Hardware Teir 1 Enterprise Grade Server VMWare (ESX 3i) Clustering Technology Playbook

12 12 Introducing What else makes VIBE special Setup Wizard Clustering Playbook

13 13 Setup Wizard Automatic Configuration Firewall discovery VLAN creation DMZ and Network Network Preps Hardware Preps Storage Preps Clustering Environment

14 14 Clustering High-Availability Replication of VM’s Automatic recovery of VM’s in event of hardware failure Real-time Replication of data

15 15 Quick Setup Guide for your Environment Step-by-step Guide to Virtualization Operating Guide for your VIBE THE The VIBE Playbook

16 16 The VIBE Interface

17 17 The VIBE Interface

18 18 The VIBE Interface

19 19 Exclusively Available through Synnex VIBE begins shipping May 2008 Building Virtualization Solutions for Business

20 20 Today’s agenda What is the focus of this campaign? What is the Virtual In-Box Environment Solution? What is HP integrated VMware ESXi 3.5?

21 21 Integrated Hypervisor Drivers Customer challenges: Difficult/time-consuming to install hypervisor Typically need Linux knowledge to install hypervisor Under-utilized servers Adopting virtualization seen as a big a commitment (especially smaller customers) Integrated hypervisor benefits: Hypervisor is shipped factory installed in the server, serial number already entered. Hypervisor is in a ready-to-run state Low priced for basic features with option to upgrade Smaller hypervisor footprint means fewer exploitation points The virtualization market is rapidly growing and has a number of new entrants, with many of them looking at “integrated” hypervisors as the next big step.

22 22 HP ProLiant iVirtualization What is HP ProLiant iVirtualization? ProLiant servers with iVirtualization boot directly from an internally installed USB key New servers are ready to run VMware 3i virtualization technology right out of the box. Active hardware management using HP SIM HP Systems Insight Manager providers are included to pro-actively surface hardware monitoring data Servers are proactively polled in two minute increments Some subsystems will send alerts when an issue has occurred (CPU, fan, power, memory) Consolidated lifecycle management Future updates to product images are made using the same tool used to update ProLiant system firmware Broad server support HP offers the broadest range of supported servers in the market

23 23 HP integrated VMware ESX Server 3i Benefits of 3i Server Integration −Reduce entry price −Intuitive start-up and easy to use −Diskless servers −Reliable and secure Benefits of 3i Server from HP −Choice of VMware ESX Server 3i and VMware ESX Server 3i Enterprise edition delivered via a USB installed in internal USB port −Consistent, reliable ProLiant experience −Active hardware management using HP SIM – a foundational element of HP Insight Control Management portfolio −Consolidated lifecycle management −Broad range of supported servers provides investment protection Internal USB Port HP ProLiant and BladeSystem servers with VMware ESX Server 3i based editions integrated provide a simplified virtualization start up experience and reduced security risk.

24 24 VMkernel HAL and Device Drivers Resource Management NetworkingStorage RHEL3-based Service Console Helpers VMM Agent … VMM Disk Footprint: 2 GB 32 MB RPM VMM Disk Footprint: Traditional ESX Server Percent of Patches >50% 98%2%

25 25 ESX Server 3i: Thin Virtualization! VMkernel Resource Management NetworkingStorage RHEL3-based Service Console VMM Agent … VMM RPM VMM Helpers HAL and Device Drivers Disk Footprint:2 GB 32 MBDisk Footprint: Percent of Patches>50% 98%2%

26 26 Start Running VMs in Minutes  Power on server and boot into hypervisor  Configure Admin Password  (optional) Modify network configuration  Connect VI Client to IP Address Or manage Enterprise Edition with VirtualCenter 3i    

27 27 ESX Server users today use the Service Console for… ESX Server 3i users will use… Command line management or executing custom scripts (e.g. for new server deployment or patches) Remote Command Line Interface (Remote CLI) Running hardware agents for performance and health monitoring Industry-standard monitoring protocols; e.g., agent-less management via CIM Running third party management products Agent-less management using HP VMM, available March 2008 Any existing scripts or command line operations that had been written to execute in the Console operating system (OS) will need to be modified to run in the Remote CLI or through the Virtual Infrastructure Client. A Linux-based management VM is still available to customers as an environment to run their own management tools. Management without the Service Console

28 28 Multiple licensing options VI3 Starter VI3 Standard VI3 Enterprise ESX Server 3i Available standalone or in a bundle Additional licenses to build a virtual infrastructure HP integrated VMware ESX Server 3i Stand Alone −For single server deployments −Compatible with VI Client only −HP image includes HP Systems Insight Manager providers −Optional technical software support and updates −Can be upgraded to HP integrated VMware ESX Server 3i Enterprise Edition HP integrated VMware ESX Server 3i VI3 Enterprise Edition −For multi-server VI3 installations −HP image includes HP Systems Insight Manager providers −Includes 1-year 9x5 unlimited technical software support and updates

29 29 ESX Server 3i Enterprise Edition supports VI3 1:Many Management (VirtualCenter) Mobility (VMotion) Availability (HA) Resource Management (DRS) VMware Infrastructure 3 −Most effective way to manage your infrastructure −Mainframe-class reliability and availability −Platform for any OS, HW, Application Add’l Benefits of Server Integration −Plug-and-play capacity management Distributed services that act on groups of servers

30 30 HP integrated VMware 3i supported servers DL380 G5 DL580 G5 DL585 G2 DL385 G2 BL685c BL680c ML370 G5 BL460c BL465c BL480c

31 31 HP hardware management with 3i Reliability is a hallmark of ProLiant servers. HP management in a 3i environment ensures a higher degree of hardware management than is available natively. HP CIM providers on 3i surface both physical asset and system status information: 1)Physical asset information relates to surfacing information about what is installed on the server, such as the CPU, memory footprint, etc. 2)Status information about system components is what is needed to truly manage the hardware. HP has two ways of providing the most up to date information regarding HP hardware: Polling of the system in two minute increments Some subsystems will send alerts when something has occurred on the hardware.

32 32 HP CIM provider information Version 1, March ’08 Supported Functionality Consolidated Status Indications Virtual System Guest to Host associations System Event Log (SEL) Record Log Supported Infrastructure Components CPU Fan Power Supply Temperature Sensors Note: Use of CIM providers requires HP SIM 5.2

33 33 3i lifecycle management with HP SUM HP Smart Update Manager integration Same tool used to update system, iLO, Smart Array, Hard drive, OA, and NIC firmware HP Smart component technology used to deliver USB Key image The Smart Component will flash the entire image on the key Redundant image environment: −Target image location is to USB key partition, which maintains existing image in separate partition on USB key in case of failure −Investigation in progress on flashing USB key image remotely via CLI and remote HPSUM GUI

34 34 Support options Support contactTelephone support, 2-hour response time for all issues Host and guest OS support Yes Severity codingYes, always 2-hour response Single point of contact for all support Yes (HP & non HP platforms) Support offering13x5, M-F 7x24 HP subscription and support

35 35 HP Insight Control Supports ESX 3i Virtual Machine Management Pack 3.5 Coming late March 2008 Extends HP Systems Insight Manager to manage VMs −Unified physical and virtual management Heterogeneous VM control −Integrated HP Select Edition of Citrix XenServer −Citrix XenServer 4.0 −VMware 3i, VI3, and Server −Microsoft Virtual Server 2005 and 2005 R2 VM control functions −Start, Stop, Pause, Suspend, Copy, Move, Templates, Backups Provides VM guest to host association in HP SIM Performance monitoring of VM guests and hosts

36 36 HP Server Migration Pack supports 3i One tool supports physical and virtual migration needs −Physical to ProLiant (P2P) −Virtual to ProLiant (V2P) −Physical to Virtual (P2V) −Virtual to Virtual (V2V) −Supports VMs from VMware and Microsoft Runs standalone or integrates with HP SIM Supports concurrent migrations Integrated hypervisor support for VMware 3i and Citrix XenServer coming in SMP Universal 3.5 in late March 2008 The only server migration tool tailored specifically for HP ProLiant and HP BladeSystem

37 37 90 day free warranty Support and Service is optional on the base hypervisor sku only. The Enterprise Edition skus require purchase of SnS. If SnS is not purchased with the base hypervisor sku, the following 90 day free warranty is available from HP:

38 38 Service & Support 3i does NOT take on the server warranty SnS is sold for the VMware license just like it is today −SnS is optional for the ESX Server 3i base hypervisor sku −SnS is required for the ESX Server 3i Enterprise Edition skus

39 © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Technology for better business outcomes Background Information

40 40 Virtualization: an approach to pooling and sharing IT resources so supply meets demand. It’s a key enabler of the transformation to an Adaptive Infrastructure. HP has the technology and expertise to help you achieve real business benefits from virtualization today.

41 41 Virtualization is a freight train “Virtualization will be the most important technology in IT infrastructures and operations up to 2010 ” — Tom Bittman, Gartner Is it [virtualization] the most disruptive technology in business computing since the Internet? — The Economist, Jan-17-08 "Virtualization is a technology that will change the way enterprises handle their IT environments. From storage, to systems, to applications, to desktops, it promises to make business more agile, more secure, more efficient, more available, and more productive. It is hard to underestimate how important it will be." — Andi Mann, Research Director, Enterprise Management Associates

42 42 Adaptive infrastructure Current state High-cost IT islands Scalability based on standards IT services and solutions Energy- efficient computing Proactive best practices and built-in protection Dynamic IT re- deployment to meet changing business demand Unified Infrastructure Management Pooling and sharing of IT resources to optimize utilization Future state Low-cost pooled IT assets Automated 24x7 lights-out computing Scalability based on standards IT services and solutions Energy- efficient computing Proactive best practices and built-in protection Dynamic IT re- deployment to meet changing business demand Unified Infrastructure Management Virtualization Automation Power & Cooling Management Security IT Systems & Services Driving the next generation of IT

43 43 HP virtualization An approach to pooling and sharing IT resources Current state Inefficient, rigid silos of IT WebCRMERP Future state IT supply meets business demand WebCRMERP ServerStorage NetworkSoftware Transforming people, process, and technology Reduce costs Increase agility Improve quality Essential for an Adaptive Infrastructure

44 44 100% 80% 60% 40% 20% 0% Why do you need virtualization? DNS/DHCP Services Web Server Firewall Services NT App Server Web Server NT App Server AD/LDAP Services Proxy Services Utilization Without virtualization Low utilization

45 45 Why do you need virtualization? With virtualization 50-100% increase in utilization 100% 80% 60% 40% 20% 0% Utilization Oracle BizTalk VPN Server Linux Firewall Siebel Active Directory BEA WebLogic NT App Server Exch 2000 OpenView MySQL Jabber DNS Services LDAP Services SQL Server Proxy Services NT BDC Apache JBOSS Secure VPN App Server Notes Web Server SMS NT App Server DHCP Services DNS/DHCP Services Web Server Firewall Services NT App Server Web Server NT App Server AD/LDAP Services Proxy Services

46 46 How does x86 virtualization from HP solve your problems? Server consolidation/Optimization − Improve utilization. – Optimize platforms for peak usage periods and user loads. – Respond faster to business needs. Disaster Recovery – Maintain the availability of critical applications. – Respond quickly to threats Test and Development Leverage resources and quicken test to production Client Virtualization – Safeguard data – Common and flexible desktop Source: Yankee Group 2006 Global Server Virtualization Survey Commonly cited problems…Virtualization solutions…

47 47 Physical platform Virtualization layer and guests Management VMware ESX HP Servers and Storage Services and Expertise HP Systems Insight Manager Virtual Physical Core management services Support and Subscription PlanDeployOperate HP and VMware Solution Building Blocks

48 48 Solution building blocks HP is the world’s leading brand for x86 servers, storage, management software, services and support. HP ProLiant servers and HP BladeSystem provide an ideal platform for VMware. HP has more certified platforms for VMware than any other vendor. Certification gives you the confidence to run mission-critical applications in a virtualized stack. HP StorageWorks systems provide an ideal storage platform for virtualization over a SAN. HP platforms certified for VMware

49 49 Solution building blocks - Servers An optimal platform for virtualization −Blade density and low power consumption −Economical attachment to SAN environments −Smaller footprint within data center Deployment advantages −Ability to pre-provision enclosure bays with virtualization layer and guests −Virtual Connect no need for MAC or WWN assignments Recovery advantages −Ability to rip-and-replace entire virtualization stack −Quick changes without cabling −Extensive manageability for hardware and software Virtualization Layer WindowsLinux Windows Linux HP BladeSystem Linux

50 50 Migrate Server Migration Pack Provision Rapid Deployment Pack Assess Performance Management Pack Patch Vulnerability and Patch Management Pack Manage Virtual Machine Management Pack Control Integrated Lights-Out Pack HP Systems Insight Manager HP Systems Insight Manager—one platform unifies it all Virtual platforms Physical platforms Core management services Discovery, Security Association, Events, Inventory HP integrated virtualization management Solution building blocks

51 51 Solution building blocks Best in class physical server management Best in class virtual server management Unified physical and virtual server management Best in class workload management Complete migration tool set HP and VMware management—why both

52 52 Solution building blocks Support and subscription services −HP support personnel work closely with VMware to resolve issues. HP and channel partners offer a broad range of pre- and post- sales services and support. −Consulting/startup services Expertise, services and support

53 53 Solution building blocks Support contactTelephone support, 2-hour response time for all issues Host and guest OS support Yes Severity codingYes, always 2-hour response Single point of contact for all support Yes (HP & non HP platforms) Support offering13x5, M-F 7x24 HP subscription and support

54 54 HP is your ideal partner for virtualization with VMware HP offers tested, certified server and storage platforms for VMware. HP integrated management gives you a single view of physical and virtual resources. HP and channel partners provide expert services and support. HP uses best practices for implementing virtualization solutions. HP offers a complete, one-stop virtualization solution.

55 55 “HP was one of the first companies to recognize the importance of virtualization and is a leader in this area. The power of HP’s virtualization strategy lies with its integrated approach, including hardware, management software and services, to offer a complete and flexible solution.” Vernon Turner Vice President and General Manager IDC Group

56 56 HP and VMware web resources HP VMware virtualization site: www.hp.com/go/vmware Get access to: HP VMware Active Answers site Certified servers listing Configuration sizing tool Industry-standard server OSs, VMware listing Best practices solution guides


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