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1 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows Flash Array Microsoft Powered by the World's Fastest Storage Partner Briefing Eric Herzog Chief Marketing.

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Presentation on theme: "1 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows Flash Array Microsoft Powered by the World's Fastest Storage Partner Briefing Eric Herzog Chief Marketing."— Presentation transcript:

1 1 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows Flash Array Microsoft Powered by the World's Fastest Storage Partner Briefing Eric Herzog Chief Marketing Officer and SVP of Business Development April 2014

2 2 © Violin Memory, Inc. 2014 CONFIDENTIAL | Partnerships in a Flash – Thank you. >350 Customers  Strong Violin Penetration of Global Fortune 500  Web/Cloud, Telco, Banking, Retail, Government, Healthcare, etc.  Wide Variety of Enterprise and Cloud Deployments and Workloads  1000s deployed  10’s of Petabytes delivered  Primary Storage & Enterprise Application Acceleration Flash Leader $1 $11 $54 $74 $108 Award Winning Solutions Over 66% Revenue from Channel Partners Strong Growth  46% FY13 -> FY14 350 Employees with 105 Engineers New Management Team

3 3 © Violin Memory, Inc. 2014 CONFIDENTIAL | Powerful Customer ROI and TCO $400,000 savings in operational costs $1.2M savings on legal fees and $775,000 savings in CAPEX $500,000 in savings with an accelerated storage platform ROI in >1 year with 90% reduction in report time for its billing application ROI in 11 months; reduced nightly report times by 3X for Oracle E- Business Suite 50% reduction in total cost of ownership $150,000 savings annually in Operation costs $150,000 savings annually in Operation costs Up to 80% reduction in cooling, power, space costs, and YoY savings of £200 per VDI unit Up to 80% reduction in cooling, power, space costs, and YoY savings of £200 per VDI unit “Reduced the cost per IOP by nearly 9X (from £8.88 to £1.03)” Mary Reeder, CTO

4 4 © Violin Memory, Inc. 2014 CONFIDENTIAL | Flash: An Incredible Market Opportunity! All-flash market projected to grow to $3.96 Billion revenue in 2015* *Gartner: Market Share Analysis, June 2013 Gartner Flash-based Storage Array Market Share** **Gartner: Market Share Analysis: SSD Component and SSD-Based Appliances Worldwide, 2012, June 2013

5 5 © Violin Memory, Inc. 2014 CONFIDENTIAL | Violin Delivers Real World Benefits Violin Maestro All Flash Caching Violin Windows All Flash Array Violin 6000 All Flash Array Storage Consolidation Power and Cooling Server Consolidatio n Software Licenses Application Performance

6 6 CONFIDENTIAL | © Violin Memory, Inc. 2014 Unmatched Application Performance 5X improvement by reducing Qtr- End report times from 123 hours down to 25 hours 8X faster creation of virtual machine instances ERP system is running 4X faster on the Violin platform Video streaming application runs 10X faster on Violin Memory flash storage 85% improvement in report turnaround time in NCCD’s Oracle RAC database environment >2X improvement: “Jobs that took 40 hours now take 18 hours.” Chris Aiden, Head of Engineering Reduced processing time for its mission-critical billing app by 76% Database productivity increases by 40%, allowing for more reports in less time Reduced 400M patient scans down to 1 minute from 60 minutes.

7 7 © Violin Memory, Inc. 2014 CONFIDENTIAL | Introducing The Windows Flash Array

8 8 © Violin Memory, Inc. 2014 CONFIDENTIAL | Drive Profitability with Windows Flash Array

9 9 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows in a Flash! Transformative Speed in Storage Consolidation and cost savings Increases server utilization SMB Direct for Microsoft applications Enables file server functions RDMA as a Storage Superhighway Encryption DedupeLive MigrationMirroring Scale-Out Joint Violin - Microsoft Developed

10 10 © Violin Memory, Inc. 2014 CONFIDENTIAL | 1.2M 1.0M 800K 600K 400K 200K SQL WRITES* Beta Site Performance: SQL* and Hyper-V SMB Direct reduces CPU load up to 30% Latency averages 500 microseconds at Load SQL READS* HYPER-V WRITES WFA AFA IOPS 41% Increase 54% Increase 2x Increase 30% Decrease 50% Decrease SQL Writes SQL Reads Hyper-V Writes Application Server CPU Utilization Latency at Load WFA AFA *All Microsoft SQL results based on SQLIO load test with Infiniband connectivity

11 11 © Violin Memory, Inc. 2014 CONFIDENTIAL | Where to Find The Opportunities Target application workloads and use cases SQL Server — Transactional apps, OLTP, Data Warehouse/BI, Big Data Analytics SharePoint Server Hyper-V — Consolidation, Hyper-V farms Large Scale VDI — up to 5,000 persistent desktops at 300 IOPS per desktop (goal of 10,000) File Server — QA, dev/test, staging Optimize Microsoft IT environments Improve ROI and TCO for MSFT Applications Workloads with high random I/O Improve utilization on Microsoft enterprise app servers Hyper-V virtualization and application consolidation initiatives Application and server sprawl stretching the limit of facilities footprints

12 12 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows Flash Array: The Software Application Servers VM Hosts Flash Array HA Cluster RDMA NIC Redundant Power Redundant Fans  2-node Windows Failover Cluster per WFA -WFA has 2 blade servers as controllers each running an instance of Windows Storage Server 2012 R2 -System Center and PowerShell-based array administration from remote management consoles  Application workloads remain on application servers -SMB Direct enables WFA data to load directly into the application server’s RAM for unmatched performance -WFA controllers focused on maximum storage I/O -App server CPUs focused on the workload, not I/O  Storage is viewed as two Active-Active PCIe devices owning the same high availability flash  Scale by adding arrays -Adds 2 nodes to cluster; up to 4 array clusters initially SMB Direct

13 13 © Violin Memory, Inc. 2014 CONFIDENTIAL | WFA: Software (Windows Storage Server 2012 R2)  SMB 3.0/SMB Direct/RDMA  Data Deduplication  Live Migration  Thin Provisioning  Compression  Mirroring  Replication (DFS Replication - Windows)  Snapshots  NAS: Scale-out File Server  System Center 2012 R2/PowerShell Microsoft optimized WSS 2012 R2 for Windows Flash Array SMB Direct performance could not be achieved with any other vendor’s storage

14 14 © Violin Memory, Inc. 2014 CONFIDENTIAL |  Communicates through IP or Infiniband protocol -Supports 10GbE at GA with IB shortly thereafter -New HBAs for RDMA-enabled access -New blade servers operating WSS 2012 R2 -Less expensive than fibre channel (hardware) -Faster than fibre channel (IOPS, latency)  Initial shipments: WFA 64 TB Windows Flash Array: The Hardware Application Servers VM Hosts Flash Array HA Cluster RDMA NIC Redundant Power Redundant Fans SMB Direct

15 15 CONFIDENTIAL | © Violin Memory, Inc. 2014 Windows Flash Array: Architecture  Microsoft environment ‒Array: Windows Storage Server 2012 R2  WSS 2012 executes/resides on the gateways ‒Host: (SQL Server, Hyper-V, etc.)  Works natively with Windows 2012 and 2012 R2 ‒Connection is the big difference  Block to file  Fibre Channel/iSCSI to SMB 3.0/SMB Direct  Applications do not reside on array ‒Apps reside on an application server ‒Windows Storage Server 2012 R2 on WFA provides storage functionality for the array Cluster Node 1 2 3 4 3U

16 16 CONFIDENTIAL | © Violin Memory, Inc. 2014 Windows Flash Array: Use Cases

17 17 CONFIDENTIAL | © Violin Memory, Inc. 2014  Find the pain!  Workloads with high random I/O  Low utilization on servers supporting enterprise apps  Stalled virtualization or consolidation initiatives  Find the application owners and line of business owners!  C-level executive: CFO, CIO etc.  Finance teams  Upper-level IT teams  Application teams: Hyper-V, SQL, SharePoint, Microsoft VDI  Storage and infrastructures Be sure to sell to additional teams, not just the storage and infrastructure teams! Road to Success

18 18 © Violin Memory, Inc. 2014 CONFIDENTIAL | Windows Flash Array Partner Resources  Technical -Technical White Papers  Sales -Customer Collateral -Sales Training  Marketing -Solution Briefs -White Papers

19 19 CONFIDENTIAL | © Violin Memory, Inc. 2014 Windows Flash Array Key Benefits *Violin is #1 in the Flash Storage Array Market Up to 1M 4K IOPS in 3U Microsecond latencies Reduce OPEX by up to 80% Consolidate and virtualize Microsoft applications with no performance penalty Standardize on Microsoft management tools for training and cost savings Reduce CAPEX the features of SAN, the performance of DAS, at the price of NAS Business critical apps up to 10x faster and improved end user experience *Gartner: Market Share Analysis: SSD Component and SSD-Based Appliances Worldwide, 2012, June 2013

20 20 CONFIDENTIAL | © Violin Memory, Inc. 2014  Global All-flash Array market to reach $3.96B USD in revenue by 2015  Violin is #1 in market share, according to Gartner’s most recent survey, June 2013  Windows Flash Array complements and supplements Violin’s existing solutions: -Violin All-flash Array -Maestro All-Flash Cache  Windows Flash Array offers you an additional revenue stream of $500M USD by 2015 Violin: THE Path Money and Profits

21 21 CONFIDENTIAL | © Violin Memory, Inc. 2014 Thank You Business in a Flash.


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