1. Promoting Staff’s Enthusiasm and Participation Workshop B by Swire Properties Community Ambassador Miranda Szeto, Bobo Leung 21 June 2002

2. How we start? How to promote staff’s enthusiasm and participation? Sharing session Agenda

3. How we start? Why? –Our company’s core value is social responsibility we have been donating in cash / in kind regularly to various organizations –Solid support from top management our biggest asset : STAFF we believe we can do more!

4. How we start? How? established in May 2001 grows from 43 to 89 –plus affiliates from family members + friends 4 functional teams –Program + Promotion + Training + Accounts Goal: at least 1 service / month

5. How we start? What? Primary service targets –elderly –underprivileged children or families No. of services being rendered –1515 Our mileage –1,373 service hrs (as of May 2002)

6. Our involvement Computer teachingHair cutting Environmental outingFlower Show Visit

7. How we start? What? Primary service targets –elderly –underprivileged children or families No. of services being rendered –1515 Our mileage –1,373 service hrs (as of May 2002)

8. How to promote Staff’s Enthusiasm and Participation?

9. Escalate up the ladder AwarenessInterestParticipationEnthusiasm

10. Awareness A cognitive stage –provide information + knowledge  survey survey through mass “advertising” by multiple channels  in-house newsletter  email, intranet, notice board  words of mouth

12. Awareness A cognitive stage –provide information + knowledge  survey through mass “advertising” by multiple channels  email, intranet, notice boardnotice board

14. Awareness A cognitive stage –provide information + knowledge  survey through mass “advertising” by multiple channels  in-house newsletter  email, intranet, notice board  words of mouth

15. Interest Matching –align service target and activities with member’s preference Independence –no management interference yet management support –create sense of ownership Affiliates –welcome friends and family members

16. Participation Goal setting –share the same goal Know your service target –understand/meet the organizer Training –get prepared with the right skill equipped Evaluation –further improvement

17. Enthusiasm Building team spirit –team identity (e.g. uniform, logo etc) –annual gathering Strengthening communications –e.g. regular ambassador news Showing recognition / appreciation –social responsibility awards –certificate of voluntary servicecertificate of voluntary service

19. Enthusiasm Building team spirit –team identity (e.g. uniform, logo etc) –annual gathering Strengthening communications –e.g. regular ambassador news Showing recognition / appreciation –social responsibility awards –certificate of voluntary service

20. WIN Corporate Volunteer Team WIN Corporation ALL WIN SITUATION

21. THANK YOU VERY MUCH

22. Sharing Session