1. Overview Adsense Niches Keyword Research Content Structure Themes/Plugins Authority vs. Niche Sites Backlinks

2. What Are Good Adsense Niches? Adsense Clickers are Primarily Information Seekers—Not Ready to Buy Can’t Go Wrong with Evergreen Niches: Health, Wealth, Relationships Travel Also Very Good

3. What About Physical Products? Can usually be monetized more effectively with Amazon or other affiliate programs. Remember that if they click on an Amazon link, they may buy something completely different! Test it out!

4. Keyword Research Three Important Tools: Contextual Targeting Tool Adwords Keyword Tool Traffic Travis

5. Contextual Targeting Tool Need Adwords Account—Do Not Have to Use for PPC Campaigns Helpful for Niche Research Too—Open Up Tabs Want Minimum CPC of $1.00

6. Adwords Keyword Tool Make sure that there are lots of available ads Ignore the CPC shown by this tool; not accurate for Adsense How much search volume is good? Depends on CPC as shown by Contexual Targeting Tool

7. Traffic Travis Free tool Useful to see if ranking pages are well optimized Take results with a grain of salt

8. Traffic Travis To use for analysis, choose “SEO Analysis” module, input your keyword, search location and “Analyze Top 10” Important to check: PR, Age, Title, Description, H1 Tag

9. If it ain’t optimized...it’s easier to rank Ignore “shopping sites” in your results; generally not optimized well Much easier to rank for keyword if you have EMD, keyword in url, keyword in title Top three results most important to analyze competition for

10. Earnings Goals Let’s say our goal is to make $100 per month with our Adsense site—how do we get there? Let me show you the pieces of the puzzle!

11. Introducing: Scary Adsense Math! We can use a mathematical formula to determine how many visitors and clicks we need to generate a certain income

12. The Criteria Let’s assume that our site gets a CTR of 5% for easy calculation Also, we said previously that we want our keywords to have a value of at least $1.00 as per the CTT

13. How Many Clicks Do We Need to Generate $100? Google pays 68% of the value of a click for Adsense, so our $1.00 cpc is actually worth 0.68 to us We want $100, so let’s divide that by 0.68 to see how many clicks we need to get that amount Therefore, we need 100/.68=147 clicks per month to generate $100 per month

14. How Many Visitors Do We Need to Generate $100? Now we need to know how many visitors we need to generate 147 clicks Formula=# visitors *.05ctr=147 clicks Answer=2940 visitors/30 days in month=98 daily visitors (Calculation: 147/.05=2940)

15. How Much Search Volume Do We Need to Generate $100? This formula is based on the fact that the 1 st three positions in Google generate 62.4% of all clicks This is why you must rank in top 3 to make good money with Adsense

16. How Much Search Volume Do We Need to Generate $100? Percentage is based on 100, right? We know that 20.86% of visitors will click through if we are in the top 3 slots. So 20.86 X 4.79=100% of needed search volume Next multiply the # of visitors X 4.79=Total search volume of 14082 needed to generate $100.00

17. All This in a Single Keyword???? Don’t Sweat It! Create groups of related keywords to reach your goal of $1.00 CPC minimum and manageable competition

18. How Can I Find These Keywords? First place to start is Contextual Targeting Tool All keywords in the group have the same CPC

19. Site Structure Sites should be constructed in a hierarchy (silo) Primary keywords should also be the names of categories for your sites Secondary keywords link to posts with primary keywords—Use LSI keywords, or keywords you find out that you’re ranking for accidentally

20. Homepage Category Primary Keyword Secondary Keyword

21. Content Creation Now that our keyword research & URL mapping is complete, it’s time to create our content One thing you should do is create a G+ profile & use author markup—Don’t skip this!

22. Content Creation Length of post: 750+ Words for a keyword you want to rank for, but vary it Use your main keyword in the post title Use LSI keywords in your content and in subheadings Link to another post and to an authority site

23. Content Creation Keyword density 1-2%--Write for humans, not for bots Include an image with variation of keyword in alt text. Don’t skip this! Include related YouTube video. Reduces bounce rate.

24. Bonus: Sneaky Tip to Beef Up Your Content Get Your YouTube video transcribed at SubPLY.com and include the transcription below the video Cost.99 per minute of video You can add captions for an additional fee

25. Content Creation Include some bullet points in your content Set homepage to show more than one post Utilize content curation—Create content faster & easier, plus Google loves it

26. Content Curation Faster, easier way to create content—Use other people’s content to build new content around Includes the outbound links to authority sites that Google loves Start a list of keywords for content curation in Google Alerts

27. What About Bolding, Italicizing and All That Stuff? I have stopped doing this—over-optimization. ***But I do get my keyword in the title, and 1 st & last sentence*** Write naturally, include those LSI keywords as headlines Use white space, make your stuff easy to read—keeps readers on the site longer

28. Mandatory Pages You must include a privacy policy page (TOS) Contact page If you have affiliate links other than Adsense, create a disclaimer page too.

29. Sticky Posts Make your posts containing your primary keyword sticky This will give them a homepage link and help them to rank more easily

32. Themes No specific themes, but stay away from “Made for Adsense”themes Frameworks are nice because they generally load faster than regular themes with plugins

33. Adsense Plugins Be a little wary of free Adsense Plugins. Some reports around that creators like to stick in their code instead of yours! I like “Easy Adsense Pro” which is a very cheap $4.95. Good for unlimited sites

34. Other Plugins Try not to use too many plugins as they can slow your site down. Page load speed is a ranking factor! All-in-One SEO (Check canonical URLs) Google XML Sitemaps Privacy Policy Generator Contact Form 7 WPSmush.it (Compresses images—speeds up site) WP Firewall

35. Ads Google brought in an “Above the Fold” penalty for too many ads earlier this year. This doesn’t mean you can’t have any ads above the fold. It means there should be more content than ads above the fold. Google lies a lot! Don’t trust them!

36. What Are the Best Ad Sizes & Types? Google tells us that mixed (text & image) ads produce higher earnings. Don’t take this at face value! You must test this! You should be setting up channels so you can see what ad sizes & types produce the highest returns

37. What Are the Best Ad Sizes & Types? I like these sizes, but feel free to experiment: 160X600 Skyscraper in upper left hand sidebar 336X280 Large rectangle (wrap content) 728X90 Leaderboard Try text link ads too

38. Authority Sites vs. Niche Sites What’s better? Authority or niche site? Both have good & bad points!

39. Authority Sites Authority Sites—More income potential per site, but more to lose too You are not necessarily safer from the wrath of Google with an authority site. Again, don’t put all of your eggs in one basket!

40. Niche Sites Niche sites with EMD still ranking well, despite what you may have heard Can fly under the radar as total earning potential not as great. Just don’t get too many sites in the same account!

41. Solution: Do Both! Create an authority site or two, but don’t count on this as your sole means of income—too risky! A few smaller niche sites never hurt—Good way to test out new niches. Medium sized sites 15-25 pages a good bet

42. Back Linking The 3 V’s Rule for Back Links:

43. Link Velocity Speed at which links can be built to your site Varies with age of site Consistency the key to link building

44. Link Volume How many links do you need to rank? Depends on competition for keywords Again, consistency is key. In general, aged domains can take on a greater volume of links

45. Link Variety More important than ever! Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc. Tip: Check out the Adwords Tool for your url for anchor text ideas

46. Link Variety More important than ever! Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc. Tip: Check out the Adwords Tool for your url for anchor text ideas

47. Link Sources 1.High PR article directories 2.Videos 3.Slide sharing/software sharing sites 4.Private blog networks 5.Guest posting 6.Web 2.0s (Squidoo, WetPaint, Blogger, etc.)

48. Link Sources (Continued) 7. Social Links—More important than ever (G+--use author mark-up; Facebook, Twitter, Pinterest, etc.) ***Note***Keep a good eye on your CTR if you are getting a lot of social traffic. Tends to not convert as well; could lead to Smart Pricing 8. Infographics—Can be ordered from Fiverr

49. Infographics Make free infographics at: http://piktochart.com http://easel.ly http://infogr.am

50. Infographics Submit infographics at: http://infographicdatabase.com/list-of- infographic-submission-websites/ http://www.paddymoogan.com/2012/01/14/list -of-infographic-sites-for-link-building/

51. List Building Best way to drive traffic on demand You don’t have to sell in your emails—you can just notify them of new posts to read (and maybe click on an ad or two) Can occasionally send special offers to your list

52. List Building To build your list, try these methods and link to your squeeze page Forum posting Ezine advertising (not EzineArticles.com!) Guest posting Solo Ads Ad Swaps