1. Doug & Thea Wood Presidential Directors Results vary. Typical weight loss is 2-5 lbs per week for the first 2 weeks then 1-2 lbs per week thereafter. Using Social Media to Build Your Business

2. Social Media is Here to Stay! Facebook climbed to 1.11 billion users (2013 Q1 financial) Instagram: 100 million users, 4 billion photos Twitter: 500 million users Pinterest: 48.7 million users Youtube: 1 billion users, 4 billion views daily Source: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

3. The Social Media World We Live In! “I am sorry but Mr. Smith is not seeing anyone in person. Do you have a Skype account or would Facetime work better for you?”

4. How to Set-up your Facebook Properly Answers to all your questions are found in the Set-up Guide. Work with your Support Team closely.

5. Why/What/How How

6. Our Why: Mission to offer Health & Hope Sourec: www.cdc.gov/obesity/downloads/obesity_trends_2010.ppt ‎ Reverse the trend of Obesity in our Great Nation!

7. What we do as Health Coaches We Reach Out And Offer Our Help To Those Who Are In Need! We Guide Them On Their Journey To Show Them The Way!

8. How we found out about the program! Results vary. Typical weight loss is 2-5 lbs per week for the first 2 weeks then 1-2 lbs per week thereafter.

9. Grand Opening Starts with YOU! Results vary. Typical weight loss is 2-5 lbs per week for the first 2 weeks then 1-2 lbs per week thereafter.

10. Building your Brand Under umbrella of TSFL Share your story, it will evolve Become certified and posture yourself as a “Certified Health Coach” Lead by example! (Be a Fully Integrated Client) Be consistent with continued follow-up

11. Branding Yourself Set your Before and After as profile picture Why? Because every time you comment on a friends’ post, your picture show up for all to see!

12. Easy App to Build Before and After

13. Other Apps Pic Collage Frametastic Instaframe

14. 30 Days of Hope or Health Download App on your phone or computer to build your Before and After photo In addition to your success story, share other stories and photos that you find inspiring Now it’s time to launch your “Grand Opening!”

15. 30 Days of Hope or Health gets you into “Health Coach Fat Burning” To Equip To Empower To Encourage To Launch you as an answer to the health and hope crisis in America!

16. Be Prepared Post when you are available to check your Facebook and get right back to people. Have 3-4 days worth of stories lined up at a time. Be committed to doing all 30 days.

17. What Do I Post? Day 1 of 30 days of Hope or Day 1 of 30 days of Inspiration A bit of the story of who you are posting about A call to action - such as “Who do you know that is looking for health in their life? I would love to assist you or anyone you love.”

18. Maximizing Success Stories Your personal success story and B & A Encourage your Clients to post their success stories and B & As and tag you in their post Your Clients’ success stories and B & As (with permission) Connect with your Business Coach if additional success stories are needed

19. Types of Stories to Post DIVERSITY Age, men, women, teens, lots of weight loss, little weight loss, mild and extreme examples are great to share to show what we have to offer to the world

20. Integrity Based Business Compliance Disclaimer Results vary. Typical Weight loss is 2-5 lbs per week for your first 2 weeks, and 1-2 lbs per week thereafter. 1.Be sure to embed disclaimer into the photo 2.May put in comment section under photo in addition 3.In your “About” section of profile page

21. 30 Days of Hope/Stay Consistent Results vary. Typical weight loss is 2-5 lbs per week for the first 2 weeks then 1-2 lbs per week thereafter.

22. How to Respond to Posts In “Comment” section tag person and say: “John, check your FB mailbox, I sent you info.” Take conversation to private message. Always take it to the phone or video chat!

23. WHAT should you do when Someone reaches out to you on Facebook? Phone or Video Chat +

24. New Coaches/Creditability In business for yourself not by yourself We use 3-Way Calls for on-going support

25. Focus on the “Why” “Where are you, and where do you want to be?” “What do you want?” and “Why do you want it?” “Describe a typical day…” “What has been the hardest thing about losing weight?”

26. Focus on the “Why” “What obstacles have prevented you from keeping your weight off other times?” “Are the other people you live with healthy?” “How will your getting healthy affect the people you love or that love you the most?”

27. Expanding your Reach

28. Expanding Your Reach Friend people when you are out and about: – coffee shops, baseball games, grocery store, etc. Friend people from network events/meetings Look for cousins, old best friends from grade school, high school, college Join a group on Facebook that has similar interests in your local area Join a local www.meetup.com group with similar interests and become friends on Facebook.www.meetup.com

29. iShare TSFL Tool to layer the Trilogy of Optimal Health Capture contact info in grocery line or coffee line Personalized email sent to them on the spot (Professional and keeps them connected) Password is HC’s email address

30. Client Private Support Page

31. Benefits of a Facebook Client Support Group Builds your brand Health Coach potential scouting Creates Fully Integrated Clients

32. Benefits of a Facebook Client Support Group Builds sense of community Ask permission if Client wants to be part of the group (for privacy purposes) Add potential Clients to the group so they can lurk. They will become Clients soon!

33. Creating Relationships Remember “People don’t care how much you know until they know how much you care” – John C. Maxwell Invite them into the current of health and hope gradually and on purpose Be intentional and love authentically Always take conversation to the phone if they want to know about the program

34. Creating & Engaging in Relationships Watch Newsfeed with BIG EYES: – Comment and Like others posts and pictures Have a system to connect with friends (A-Z) Private Chat with them to reconnect They need you more than you need them

35. Using Facebook for Referrals Can your Client use their Facebook to refer potential Clients to you? Teach them how! Have them tell their story and “Tag” you! You do the follow up!

36. Instagram Visual way to follow/Sphere of Influence

37. Instagram Posts to Facebook & Twitter # (your brand) – Creates a following # (your brand) – Captures your brand

38. Facebook Recognizes # sign

39. Twitter Set up an account Brand yourself with Before and After as Profile Picture Brand yourself as a “Certified Health Coach” 30 days of Hope on Twitter Hash Tagging - to build relationships, build your brand connect you with other people looking for health and fitness Basic Hash Tags: #health #weightloss #hope #tsfl #medifast

40. Layer, Layer, Layer Be consistent on all Social Media Channels Comment and Interact with Friends If you see them, they continue to see you They come when they are ready

41. YouTube Record your story in your voice! Certified Health Coach Joined the pay it forward program Call to action at the end Post on all social media channels with compliance disclaimer See Social Media Guide for guidelines

42. We want to thank Brad and Ashley Miller for pioneering 30 Days of Hope, and to Bekah Tinter and Thea Wood who helped secure up additional tips!

43. Questions?