1. Middle Eastern Cultural Training

2. Overview  Introduction  What is the business need?  Objectives of the training  Benefits of the training  What deliverables can you expect  Cost Analysis  Questions

3. http://www.youtube.com /watch?v=PSt_op3fQck&s ns=em

4. Common Cultural Mistakes in Middle East  Touching Someone- Personal space varies as you travel the globe. In places like Qatar and Saudi Arabia, men and women are forbidden from interacting, let alone touching.  A soft drink was introduced into Arab countries with an attractive label that had stars on it--six-pointed stars. The Arabs interpreted this as pro-Israeli and refused to buy it. Another label was printed in ten languages, one of which was Hebrew--again the Arabs did not buy it.  An advertisement released by Mountain Bell to promote its telephone services in Saudi Arabia in the 1980s failed miserably. The advertisement showed an executive talking on the phone with his feet propped up on the desk, and showed the soles of his shoes – an act that is considered extremely offensive and which an Arab would never do.

5. Business Need  International Business growing at a rapid rate  High demand for individuals with knowledge to develop business in the Middle East  Need to have a global mindset and further cultural training to help them be success in the highly competitive international business world  Having employees take a Middle East cultural training they will better be able to understand the culture, which will make them more successful in business.

6. Survey: Companies Fail to Train Managers for Overseas Assignments  Two in five managers fail when they’re sent abroad  Only 58 percent of overseas assignments are judged successful, according to the 202 CEOs and senior HR professionals surveyed by workforce solutions provider Right Management  Twenty-five percent of the organizations surveyed provide language training.  Only 18 percent of North American employers offer language lessons, 33 percent of European, African and Middle Eastern companies does so. An average of 16 percent of companies worldwide give minimal or no preparation at all to employees going on an international assignment.

7. Learning Objectives  Have an understanding of why certain behaviors are the norm in a different culture and help you understand how to have effective cross cultural communication.  Acquire basic knowledge on business culture and social etiquette, attitudes towards time, negotiating practices, relationship building, and leadership  Perform an example of appropriate business meeting etiquette to use while working in the Middle East

8. Benefit of Training  One-hour introduction course to Middle Eastern culture.  Designed to provide students with the essential tools needed to develop new business in the Middle East.  Topics include the impact of culture on business, theoretical and practical cross cultural models and examples, and steps to effective cross cultural communication.

9. Deliverables  Design Plan with facilitator’s guide included  Population Analysis  Course Map  Participant Handouts (example: matching worksheet)  Web based quiz  Level 1 feedback forms-Participant Satisfaction  Level 2 evaluation forms- Evaluation Checklist  Level 3 evaluation forms-One Month Check In

11. QUESTIONS?