1. TEXT 2 DONATE Text 2 Donate is an inexpensive way to turn the power of text messaging into a simple, easy way to donate to your cause. Add valuable revenue Build life time giving Collect market information, Direct people to your web address or newsletters Reach beyond your normal donation channels.

2. Text 2 Donate is a partnership between Proforma, a leading provider of graphic communications…. and the Mobile Giving Foundation of Canada, a registered charity. This one source allows you to access every major telecom company in Canada. Every dollar donated is delivered to you with no deductions. We manage all financial resources for you, no overhead! Tax receipts are available to your donors through our CRA accepted and secure on-line receipt All source data collected is yours. Low monthly maintenance fees.

3. OVERVIEW The text-to-donate channel facilitates text message donations that are billed as tax exempt charitable gifts. Donations are billed to a mobile user’s cell phone bill or are deducted from a prepaid balance. Mobile users can donate up to $30 per month (monthly giving option). Tax receipts can be obtained by mobile donors that visit and complete the required handset verification process there. Data collected is turned over to the charity. Participating wireless providers (Bell, Fido, Koodo, MTS, Rogers, TELUS, Videotron, Virgin Mobile, and WIND) who remit 100% of donations back to you.

4. Program costs for charities can vary and are determined by the number of keywords active and the level of service rendered in the application of the program. No fee is taken from funds donated - monthly fees are invoiced separately. Programs can be run in either French or English, or charities may utilize the Bilingual option that lets mobile users select their language of preference. Text-to-donate programs are available at $5, $10, $20, or $25. The program also offers the following means by which a charity may engage further with mobile donors: a monthly giving option; a consent for call option; a charity specific follow up message option, OR; a monthly info/news alerts option.

5. TEXT MESSAGING – Emerging charitable giving channel. 29% increase in donations outside of emergency relief campaigns in 2013 compared to 2012. 7% of donation total is a result of subscribers opted in to monthly giving programs. 11% of all 2013 campaigns included the monthly giving option. 5% is the average opt-in rate among all monthly giving programs. 46% is the average opt-out rate among all monthly giving programs. The lifetime value of a monthly subscriber is 1.5 months longer for a $10 subscriber versus a $5 one.

6. Awareness and Use: 59% of mobile users are aware of text-to-donate (13% have given this way). 74% of mobile users aged 18-34 are aware of text-to-donate (19% have given this way) Those who have donated through text: 32% were prompted by an emergency or a sense of urgency in the call-to- action. 31% were prompted by an emotional reaction to the appeal. 20% felt a personal connection to the cause. 16% received a request from a friend.

7. Awareness and Use: 59% of mobile users are aware of text-to-donate (13% have given this way). 74% of mobile users aged 18-34 are aware of text-to-donate (19% have given this way) Those who have donated through text: 32% were prompted by an emergency or a sense of urgency in the call-to- action. 31% were prompted by an emotional reaction to the appeal. 20% felt a personal connection to the cause. 16% received a request from a friend.

8. Pricing schedule: Set-up fee - one time charge – program activation set-up (Keywords etc)$300.00 Charity Fee - includes one keyword at any one price point and one follow-up message per price pointMonthly$90.00 Additional Keyword Fee or additional price point after first Keyword/price point allocationMonthly$40.00 Widget Fee - includes the activation of up to 10 fully customizable Donate-Now or Submit-form WidgetsMonthly (up to)$100.00

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13. THE PROFORMA STRATEGY The core of your success is your brand. It encompasses your mission, vision and corporate philosophy, all while representing the products and services you offer. Proforma helps maintain your brand through programs, marketing campaigns, production and fulfillment. Through integrated business solutions, we provide the communication tools that help tell your story. Your benefits: Seamless, consistent & cohesive communications Integrated business solutions Strengthen your brand One contact Infinite resources branding & communications

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17. experience By combining our advanced product knowledge with our experience and proven customer satisfaction, Proforma works to find the solution that best fits your needs.

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19. Proforma About Us With over 30 years of experience, Proforma remains clearly focused on providing graphic communication solutions to businesses across the globe. A leading provider of promotional products, printing services, business documents and eCommerce solutions, Proforma has received numerous awards and is recognized as one of the top five largest companies in our industry. Proforma serves over 50,000 clients through more than 750 member offices worldwide. The Proforma Worldwide Support Center is located in Cleveland, OH. who we are THE PROFORMA STRATEGY

20. Bruce Van Dieten PROFORMA DCM Phone: (416) 720-1387 E-mail: bruce.vandieten@proforma.com