1. Partnership Opportunity with the American Red Cross
Prepared for STEPS Permian Basin Meeting
May 2015

3. Our Services Down the Street. Across the Country. Around the World.®
Disaster Cycle Services
Blood Services
Preparedness, Health and Safety Services
International Services
Service to the Armed Forces

4. Our Work Impacts Lives Every Day
190
1,000
Every 60 seconds 53
times a day Red Cross workers help a family affected by a home fire or disaster.
times a day we provide services to military members, veterans and their families.
people are assisted
by the American
Red Cross.
5,600
25,000
424,000
times a day a person receives a Red Cross blood transfusion.
times a day a person receives lifesaving Red Cross health, safety and preparedness training.
times a day a child receives a measles vaccination from the Red Cross and
our partners.

5. Our Brand Is Trusted and Respected
In a study of 50,000 nonprofit and for-profit brands, the Red Cross brand ranked:
More trustworthy than 99 percent of brands.
More socially responsible, straightforward, helpful and friendly than 95 percent of brands.
Higher in brand stature than any major charity, in terms of knowledge and esteem.
The Young & Rubicam BrandAsset® Valuator is the world’s longest-running and most extensive study of brands, covering 50,000 brands and dating back to The U.S. panel includes 17,000 nationally representative adults, with data collected quarterly. Base: June 2013.

6. 88% 91% 89% 90% Causes and Consumers
Of consumers would buy a product attached to a cause.
91%
Of consumers wish more of the products, services and retailers they use would support causes.
89%
Of consumers are likely to switch brands to one associated with a cause, given comparable price and quality.
90%
Of consumers are more likely to trust and be loyal to companies that support causes.
Cone Communications, 2013

7. Premier Emergency Responder
In FY13, we responded to more than 61,000 disasters, including…
57,216
234
Explosions/hazardous materials/transportation accidents
Fires
668 70
Floods
Blizzards/snow storms
144 18
Hurricanes/tropical storms/typhoons
Tornadoes
2,759
Other storms and disasters

8. FY13 Large-Scale Disasters
Last year, the Red Cross responded to 144 big relief operations in 41 states across the U.S. The results:
916
19.6 Million
shelters opened
meals and snacks provided
7.8 Million
35,000
relief items provided
disaster workers responded

9. Preparing Critical Resources
In order to provide services to those in need as quickly as possible following a disaster, the Red Cross prepares well in advance by…
Securing shelters.
Purchasing food and emergency supplies.
Warehousing materials in strategic locations around the U.S.
Maintaining bloodmobile, emergency and food distribution vehicles.

10. A Strategic Approach
An integrated promotion can leverage the power of our brand and yours to…
Enhance reputation,
Drive sales,
Generate donations to give back,
Spur brand and product loyalty,
Differentiate from competitors and
Motivate and inspire employees.

11. Engage Customers and Employees Year-Round
Show your customers and employees that you care by choosing relevant themes during the year to highlight your ongoing support.
National Blood Donor Month (January)
March Is Red Cross Month
Support Military Heroes (May–August or patriotic holidays)
Summer Safety (May–August)
100 Days of Summer. 100 Days of Hope. (May–August)
National Preparedness Month (September)
Fire Prevention Safety Month (October)
Holiday Giving (November/December)
Disaster Relief (year-round)
Measles Initiative (year-round) 11

12. Involve Your Employees
Activation Ideas
Involve Your Employees
Create a co-branded online giving page and invite employee giving to support disaster relief—year round or following major disasters
Support employees’ generosity by offering to match gifts made during a special campaign
Recognize disaster volunteers who work for your company, and thank them for their service.
Host a Lunch and Learn with the Red Cross to learn more about disaster preparedness and relief.
Use company events around disaster-prone times of the year, like hurricane season, to raise awareness and support.

13. Home Fire Preparedness Campaign

14. Why is it important?

15. Home Fires in the United States
7 times a day, someone dies in a home fire
Every 40 minutes, a fire injury is reported
Home fires cause, on average, 2,500 deaths and roughly $7 billion in property damages every year
[Read slide]
Source: National Fire Protection Association (M. Ahrens, 2013)

16. Home Fires in the Permian Basin
Within the last year:
Responded to 70 home fires
Provided assistance such as food, shelter and financial support to 109 families and 337 individual home fire survivors
Supported 105 first responders with hydration and food during disasters
Maintained a force of trained disaster volunteers ready 24/7
[Read slide]
Source: National Fire Protection Association (M. Ahrens, 2013)

17. Home Fires: The Biggest Disaster Threat to American Families
While they are frequently not as high profile as major natural disasters, home fires are the biggest disaster threat facing American families today. Community preparedness efforts need to reflect the magnitude of that threat.

18. What is our goal?

19. Save Lives • Reduce Injuries • Build Resilient Communities
Campaign Objectives
Save Lives • Reduce Injuries • Build Resilient Communities
NATIONAL GOAL
25% reduction in home fire deaths and injuries in 5 years
In so many cases fire deaths are avoidable if proper preparedness measures are in place. The Red Cross and partners will collaborate to support increased home fire preparedness and prevention in communities across the country. Nationally, the campaign aims to reduce home fire deaths and injuries by 25% within 5 years.

20. ? Campaign to Save Lives Campaign Efforts
You can see that home fire deaths have remained high and relatively constant in recent years. Through our collaborative efforts, we hope to make significant strides in reducing those numbers over the next five years of the campaign.
Source: National Fire Protection Association (M. Karter, 2013)

21. How will we achieve it?

22. A nationwide effort by the Red Cross and partners, in collaboration with local fire departments and aligned with existing preparedness initiatives, to convene community coalitions and mobilize resources to save lives and reduce injuries from home fires
Organizations and individuals across the country are teaming up with the Red Cross to mobilize resources and volunteers to help improve home fire preparedness in their communities through efforts that range from door-to-door canvassing and smoke alarm installation with neighbors to innovative fire safety and preparedness smartphone app content. Campaigns are being developed in collaboration with local fire departments and aligned with existing preparedness initiatives, and will focus especially on increasing preparedness in at-risk neighborhoods

23. Campaign Cornerstones1
Door-to-door installation of smoke alarms and completion of home-safety checklists and plans in vulnerable neighborhoods 1 2
Youth engagement in classrooms and after school with technology, challenges, and science-based education 1 3
Marketing campaign to motivate individuals to take action to save themselves, their families and their neighbors by testing smoke alarms and practicing escape plans
Smoke alarms are a critical fire safety measure for families. One cornerstone focuses on door-to-door efforts to install smoke alarms in homes currently without them, as well as to provide important fire safety and escape planning information. Campaigns will target neighborhoods at greatest home fire risk for smoke alarm installation rallies.
Youth programs in and out of the classroom will educate young people about fire safety and make use of innovative formats and tools, such as the Red Cross smartphone app
Finally, the campaign will carry out a marketing strategy designed to motivate individuals to take ownership of their fire safety and preparedness through a variety of ways, such as regular smoke alarm battery testing and practicing escape plans. Research shows that nearly half of installed smoke alarms are not functioning, usually due to battery issues, and that most people in modern homes have only about 3 minutes to evacuate, meaning that properly functioning smoke alarms and well-practiced escape plans can go a long way toward reducing fire deaths and injuries.

24. Why Smoke Alarms Matter
Smoke Alarms in US Households
Home Fire Fatalities in US Households
Smoke alarm installation rallies will serve as both a kickoff event and ongoing cornerstone for the campaign for good reason. Data shows nearly 4% of the homes without smoke alarms represent nearly 40% of the home fires, and that working smoke alarms can double someone’s chance of surviving a fire.
Households with at least one working alarm
Households with no alarms
Households with non-working alarms
Source: National Fire Protection Association (M. Ahrens, 2014)

25. How can we work together?
There are many ways to support campaign efforts and all of them will contribute to saving lives and reducing injuries. Your involvement will make a real difference in your community.

26. 1
Join our Permian Basin Community Home Fire Preparedness Campaign 2
Participate in community home fire preparedness activities 3
Help support, promote or implement community efforts to increase working smoke alarms in at-risk neighborhoods 4
Take steps in your own home and neighborhood to prevent fires and increase preparedness 5
Donate to support home fire preparedness
There are a variety of ways to support home fire preparedness and prevention in your home, your community and across the country.
1. Join your local home fire preparedness coalition – join the Red Cross and other local organizations as part of a local coalition committed to improving fire safety in your community through a series of education and preparedness activities
2. Participate in a community home fire preparedness activity – Red Cross chapters and coalition partners around the country will be carrying out numerous activities over the 5-year campaign to improve community fire preparedness, including smoke alarm installation rallies, youth-education oriented activities, marketing and awareness efforts. Sign on to help with one in your area.
3. Help support, promote or implement community efforts to increase working smoke alarms in at-risk neighborhoods – Community support is especially important in helping with local smoke alarm installation rallies in at-risk neighborhoods, whether by recruiting a team to canvass a neighborhood in preparation for the event, joining a home install team yourself, raising community awareness around the event…there are many ways to contribute.
4. Take steps to become more prepared at home and help your neighbors do the same – Visit our website or download the Team Red Cross Volunteer App and accept the fire preparedness missions to learn what to do to make your home, family and neighbors safer.
5. Donate to support home fire preparedness – visit [appropriate campaign webpage] to contribute resources to support national safety and preparedness efforts.

27. Helping with Preparedness Activities
There are many ways to support preparedness efforts in our community, such as:
Signing on as a partner
Contributing and recruiting event volunteers
Sharing knowledge of local neighborhoods and making local connections
Supplying resources (e.g. financial support, smoke alarms, install equipment, etc.)
Helping plan and coordinate campaign events
Raising awareness and educating constituents about home fire preparedness
Developing ideas for new campaign activities
Promoting campaign activities
There are many forms that support and participation can take when it comes to your local [name] coalition. From participation as part of the coalition itself to contributing resources to helping with a specific event, some of these ways include:
[Read slide]

28. Why Become a Red Cross Partner?
To help save lives and reduce fire-related property loss in your community
To build a more resilient community
To demonstrate your organization’s commitment to community health and safety
To increase awareness of your organization’s brand by having your name and logo included in local campaign materials]

29. In Your Own Home and Neighborhood
Key steps you can take in your own home, and assist your neighbors with, to become better prepared:
Check batteries and test smoke alarms
Create and practice home fire escape plan
Complete Red Cross Fire Safety and Prevention Checklist
Fire prevention and preparedness starts at home, and there are some key steps you can take right now to help make your family and neighbors safer.

30. What’s Your Escape Time?
How long do you have to escape from a home fire?
People tend to over-estimate
If a fire starts, you may have just two minutes to get to safety!

31. Our Local Efforts

32. Target Neighborhoods Coahoma TX. Lamesa TX.
Pre-canvasing has identified several communities that would benefit from smoke detectors and preparedness planning.
Goal is to install 100 smoke alarms by the end of June.
[Request input from partners]

33. Planning Timeline
May 30th, Coahoma smoke detector installation with Big Spring Volunteer Fire Department.
June 20th, Lamesa TX. Canvassing & smoke detector install with Lamesa Volunteer Fire Department.
Also in June an event is planned at the Midland Centennial Library, book reading with the children. Currently working on MFD involvement to provide fire apparatus for display.

34. Questions?

35. Contact Info - Permian Basin Red Cross?
Exec. Director Stephanie Murphree (432) David Chaney (713) Michael Hunt (432) or visit [

36. Thank You