1. IF YOU WANT TO WRITE, WRITE IF YOU WANT TO WRITE WELL, READ AND LEARN STRUNK & WHITE’S ELEMENTS OF STYLE AND WRITE Strunk & White The Elements of Style

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4. Rule #1 Form the possessive singular of nouns by adding ‘s (even if the word ends in s) Hammurabi’s code Dickens’s last novel James’s cello Is the decline of the English language down to ignorance or apathy? Don't know. Don't care.

5. Follow the rule whatever the final consonant Charles’s friend Burns’s poem The witch's malice

6. Ahhh... English & its exceptions Historical names (ancient historical names)  Such as Jesus, Moses, Isis

7. Exceptions Pronominal possessives such as her, its, theirs, yours, ours But – indefinite pronouns DO use the apostrophe to show possession  One’s rights  Somebody else’s umbrella

8. Plurals: An apostrophe NEVER designates that plural form of a noun!! Form the possessive case of a plural noun by adding an apostrophe after the final letter if it is an s or by adding ‘s if the final letter is not an s. The student’s book was missing. Several students’ books were missing The students searched for their missing book.

9. Recent Errors Victoria’s Secret new campaign (BODY is a brand name.)

10. Videos for Grammar Geeks :-) Grammar Girl’s Explanation

11. No one cares about grammar when you’re selling sexy lingerie Plural of an initialism (incorrect)

12. Contractions The apostrophe is used to mark omitted letters in contractions. It’s is a contraction for it is. Its is the possessive for it. It’s a wise dog that scratches its own fleas. It’s a smart student that memorizes its Strunk & White rules.

14. Upcoming quiz Quiz Wednesday on use Deadly Sin 1, Deadly Sin 2, Deadly Sin 3, and Deadly Sin 4.