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Channel, Retail, IT Executive Events Web Events Online Community Outsourced Events Management.

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Presentation on theme: "Channel, Retail, IT Executive Events Web Events Online Community Outsourced Events Management."— Presentation transcript:

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2 Channel, Retail, IT Executive Events Web Events Online Community Outsourced Events Management

3 Research Consulting Channel Information Management

4 Advertising Custom Marketing Demand Generation Marketing Automation

5 Field Sales & Marketing Channel Management Portals Education and Training

6 CHANNELWEB PRINT Display Advertising Channelweb Video Contextually Targeted Advertising NetSeminars Virtual Events Editorial Newsletters CRN CRNtech Custom Systems ChannelWeb The leading IT Channel website with over 1.2 million unique visitors per month. ChannelWeb The leading IT Channel website with over 1.2 million unique visitors per month. Advertising More reach and influence than any channel website with opportunities for any budget. Advertising More reach and influence than any channel website with opportunities for any budget. Channelweb Video Multiple channels delivering your targeted message in the right context. Channelweb Video Multiple channels delivering your targeted message in the right context. Contextually Targeted Advertising Align your products, services and partner messaging with relevant editorial across the Channelweb Network. Contextually Targeted Advertising Align your products, services and partner messaging with relevant editorial across the Channelweb Network. NetSeminars Broadcasted live on the web for one hour and archived for one year with streaming audio and video. The most powerful reach for webinars in the industry. NetSeminars Broadcasted live on the web for one hour and archived for one year with streaming audio and video. The most powerful reach for webinars in the industry. Virtual Events Interactive venues designed to generate interest, exposure and traffic while building profitable relationships. Virtual Events Interactive venues designed to generate interest, exposure and traffic while building profitable relationships. Editorial Newsletters Maintain strategic brand awareness, delivering your message with the most highly read online newsletters in the industry. Editorial Newsletters Maintain strategic brand awareness, delivering your message with the most highly read online newsletters in the industry. Print Put your message where it will be sure to be seen with the most sought-after publications in the channel Print Put your message where it will be sure to be seen with the most sought-after publications in the channel CRN The industry’s leading source for over 28 years, CRN covers Channel Analysis and Technology Insight (circulation: 115,000). CRN The industry’s leading source for over 28 years, CRN covers Channel Analysis and Technology Insight (circulation: 115,000). CRNTech Position yourself with the products that are being evaluated today. Under the direction of CRNTech, Solution Providers look to find the products providing them with the right solution at the best margin (circulation: 74,255). CRNTech Position yourself with the products that are being evaluated today. Under the direction of CRNTech, Solution Providers look to find the products providing them with the right solution at the best margin (circulation: 74,255). Custom Systems Reach the builders of custom white box solutions and be there when they continually refer to these dedicated quarterly supplements to CRN (circulation: 84,847). Custom Systems Reach the builders of custom white box solutions and be there when they continually refer to these dedicated quarterly supplements to CRN (circulation: 84,847).

7 Interactive Environments Demand Generation Rich Media Services Custom Editorial Contract Publishing Database Management Services Expandable Banners Partner Portal Content Custom Magazines Sponsored Communities Partner Enablement Center Channel Chief Office Park Microsites and Video Games Direct Response Services Telesales Management Custom Events (Live & Web) Social Networking & Community Custom Video Interactive Presentations Newsletters Advertorials Content Licensing Custom Websites Interactive Environments Created specifically for you and designed to deliver your message in an interactive, educational format. Sponsored Communities Create a targeted community and foster loyalty to your technology solutions through an industry- credible, peer-to- peer learning environment. Sponsored Communities Create a targeted community and foster loyalty to your technology solutions through an industry- credible, peer-to- peer learning environment. Partner Enablement Center Educate existing and potential partners on the benefits of your program through a guided, audio-enabled rich media site. Partner Enablement Center Educate existing and potential partners on the benefits of your program through a guided, audio-enabled rich media site. Channel Chief Office Park Invite partners to explore your sales initiatives and access next steps for partnering through a virtual office hosted by your Channel Chief. Channel Chief Office Park Invite partners to explore your sales initiatives and access next steps for partnering through a virtual office hosted by your Channel Chief. Microsites & Video Games Demonstrate your technology / solution category ownership through a comprehensive microsite, and/or educate Solution Providers about your solutions through an educational video game. Microsites & Video Games Demonstrate your technology / solution category ownership through a comprehensive microsite, and/or educate Solution Providers about your solutions through an educational video game. Demand Generation Allows your partners to effectively use allocated MDF/Co-op funds to generate net new revenue and provide a measurable ROI (most products include North America & EMEA 26 different languages). Demand Generation Allows your partners to effectively use allocated MDF/Co-op funds to generate net new revenue and provide a measurable ROI (most products include North America & EMEA 26 different languages). Database Management Services The freshest, most accurate leads and lists available with complete services to augment or manage a database. Database Management Services The freshest, most accurate leads and lists available with complete services to augment or manage a database. Direct Response Services Improve ROI with proven and repeatable creative response mechanisms that include analytics and marketing through proven methodology. Direct Response Services Improve ROI with proven and repeatable creative response mechanisms that include analytics and marketing through proven methodology. Telesales Management Expert telesales, telemarketing and complete management will ensure your business needs are matched to the right target audience with the right message. Telesales Management Expert telesales, telemarketing and complete management will ensure your business needs are matched to the right target audience with the right message. Custom Events (Live & Web) Deliver the audience you need with the right platform and context, ensuring contact with the right buyers at the right time. Custom Events (Live & Web) Deliver the audience you need with the right platform and context, ensuring contact with the right buyers at the right time. Social Networking & Community Amplify campaigns and extend social marketing programs by deepening a partners interaction with the conversations and brands they care about. Social Networking & Community Amplify campaigns and extend social marketing programs by deepening a partners interaction with the conversations and brands they care about. Rich Media Services Make sure your messaging is noticed by creative that is designed to interact, qualify and engage the right audience. Rich Media Services Make sure your messaging is noticed by creative that is designed to interact, qualify and engage the right audience. Expandable Banners Transform your banner ad into an interactive arena that showcases your demos, videos and critical content. Expandable Banners Transform your banner ad into an interactive arena that showcases your demos, videos and critical content. Custom Video Highlight your products and services with professional videos packaged to meet your objectives. Custom Video Highlight your products and services with professional videos packaged to meet your objectives. Interactive Presentations Engage partners with an educational influential presentation led by a market expert and get real-time insight into the needs of your audience. Interactive Presentations Engage partners with an educational influential presentation led by a market expert and get real-time insight into the needs of your audience. Custom Editorial For over 30 years we have been delivering the right content to the right audience-- we can bring that service to you. Custom Editorial For over 30 years we have been delivering the right content to the right audience-- we can bring that service to you. Partner Portal Content Enhance your partner portal credibility and engage your partners with insight into industry trends through custom content. Partner Portal Content Enhance your partner portal credibility and engage your partners with insight into industry trends through custom content. Newsletters Target your message via newsletters to your existing partners and prospects from the largest and most comprehensive Channel database in the industry. Newsletters Target your message via newsletters to your existing partners and prospects from the largest and most comprehensive Channel database in the industry. Advertorials Take your story beyond traditional display advertising, elevating partner engagement. Advertorials Take your story beyond traditional display advertising, elevating partner engagement. Content Licensing Provide intelligence by leveraging the valuable and compelling content that Everything Channel provides on a daily basis. Content Licensing Provide intelligence by leveraging the valuable and compelling content that Everything Channel provides on a daily basis. Contract Publishing Ensure your marketing ambitions by positioning yourself as the knowledge leader; deliver the right information via the right platform to your audience. Contract Publishing Ensure your marketing ambitions by positioning yourself as the knowledge leader; deliver the right information via the right platform to your audience. Custom Magazines Advance your market leadership, develop affinity and foster community amongst potential and existing partners. Custom Magazines Advance your market leadership, develop affinity and foster community amongst potential and existing partners. Custom Websites Create your own custom website or microsite with the expertise of those who developed the most influential Channel Website in the industry today. Custom Websites Create your own custom website or microsite with the expertise of those who developed the most influential Channel Website in the industry today.

8 Database Management Services Direct Response Services Telesales Engagement Custom Events (Live/Online) Data Cleansing Data Appending List Rental Data Mining Rich Media Campaigns Direct Mail Campaigns E-mail Marketing Content Syndication Search Engine Marketing Social Media Marketing On-Site Appointment Setting Revenue Generation Lead Qualification & Management Attendance Generation Event Management On-Site Management Content Services Marketing – Demand Generation: Allows your partners to effectively use allocated MDF/Co-op funds to generate net new revenue and provide a measurable ROI (most products include North America & EMEA in 26 different languages). Marketing – Demand Generation: Allows your partners to effectively use allocated MDF/Co-op funds to generate net new revenue and provide a measurable ROI (most products include North America & EMEA in 26 different languages). Database Management Services The freshest, most accurate leads and lists available with complete services to augment or manage a database. Database Management Services The freshest, most accurate leads and lists available with complete services to augment or manage a database. Data Cleansing Increase the value of your data by making sure it is accurate and increase your sales results. Data Cleansing Increase the value of your data by making sure it is accurate and increase your sales results. Data Appending Accurate information obtained through extensive profiling to meet your buying needs. Data Appending Accurate information obtained through extensive profiling to meet your buying needs. List Rental Ensure your purchase of the most active list of buyers in the industry. List Rental Ensure your purchase of the most active list of buyers in the industry. Data Mining Extract hidden information to predict future trends and behaviors to make proactive, knowledge- driven decisions. Data Mining Extract hidden information to predict future trends and behaviors to make proactive, knowledge- driven decisions. Direct Response Services Proven and repeatable processes in creative development, advanced analytics and database marketing to maximize your direct marketing potential. Direct Response Services Proven and repeatable processes in creative development, advanced analytics and database marketing to maximize your direct marketing potential. Rich Media Campaigns Our talented services are used by individual website owners, businesses of all sizes and ad agencies looking to outsource ad designs that work. Rich Media Campaigns Our talented services are used by individual website owners, businesses of all sizes and ad agencies looking to outsource ad designs that work. Direct Mail Campaigns Develop a successful campaign by leveraging our knowledge of the decision maker for your product or services. Direct Mail Campaigns Develop a successful campaign by leveraging our knowledge of the decision maker for your product or services. E-mail Marketing From newsletters to high-impact promotions, event invitations and online surveys. E-mail Marketing From newsletters to high-impact promotions, event invitations and online surveys. Content Syndication Put the industry experts at work to deliver the right content for you. Content Syndication Put the industry experts at work to deliver the right content for you. Search Engine Marketing Many promise to move you to the top of the major search engines. We deliver your products to the right audience. Search Engine Marketing Many promise to move you to the top of the major search engines. We deliver your products to the right audience. Social Media Marketing Execute campaigns that grow and generate word-of-mouth messages through deepening conversations and social networking. Social Media Marketing Execute campaigns that grow and generate word-of-mouth messages through deepening conversations and social networking. Telesales Engagement Provides outsourced business development including telesales, lead generation and telemarketing. Telesales Engagement Provides outsourced business development including telesales, lead generation and telemarketing. On-site Appointment Setting Our methodologies for appointment setting campaign development, implementation and execution are unparalleled. On-site Appointment Setting Our methodologies for appointment setting campaign development, implementation and execution are unparalleled. Revenue Generation Convert sales leads into revenue by engaging professionals that not only understand your product/services but can sell them as well. Revenue Generation Convert sales leads into revenue by engaging professionals that not only understand your product/services but can sell them as well. Lead Qualification & Management Manage and qualify leads, separating inquiries from sales- ready leads and those that need to be nurtured. Lead Qualification & Management Manage and qualify leads, separating inquiries from sales- ready leads and those that need to be nurtured. Attendance Generation Designed with a multi- tiered approach to ensure comprehensive support driving the most qualified prospects to an event. Attendance Generation Designed with a multi- tiered approach to ensure comprehensive support driving the most qualified prospects to an event. Custom Events (Live/Online). Attendance Generation Designed with a multi-tiered approach to ensure comprehensive support driving the most qualified prospects to an event. Attendance Generation Designed with a multi-tiered approach to ensure comprehensive support driving the most qualified prospects to an event. Event Management We will manage every aspect of your event from concept and content to event location, logistics and audience ensuring your success. Event Management We will manage every aspect of your event from concept and content to event location, logistics and audience ensuring your success. Onsite Management From logistics to production services, use Everything Channel’s professional staff to create a flawless experience. Onsite Management From logistics to production services, use Everything Channel’s professional staff to create a flawless experience. Content Services We will profile your audience and provide you with the right subject matter, ensuring you are viewed as the knowledge leader in your field. Content Services We will profile your audience and provide you with the right subject matter, ensuring you are viewed as the knowledge leader in your field.

9 PartnerStore Reporting & Analysis Campaign Management Customization Tools Content Syndicator Marketing – Marketing Automation Offers easy-to-use applications in over 20 languages to streamline marketing, freeing valuable time and resources. Marketing – Marketing Automation Offers easy-to-use applications in over 20 languages to streamline marketing, freeing valuable time and resources. Content Syndicator Using simple web technology, partners integrate your web content into their websites and receive automatic updates. Content Syndicator Using simple web technology, partners integrate your web content into their websites and receive automatic updates. Reporting & Analysis Offers clear visibility into channel marketing activity with detailed usage reports showing how partners use branded messaging, logos and other marketing resources. Reporting & Analysis Offers clear visibility into channel marketing activity with detailed usage reports showing how partners use branded messaging, logos and other marketing resources. Campaign Management Manage content and resources in one place, streamlining channel marketing through automated easy-to-manage campaigns of all types: web, print, promotional or video. Campaign Management Manage content and resources in one place, streamlining channel marketing through automated easy-to-manage campaigns of all types: web, print, promotional or video. PartnerStore Distribute promotional and display items efficiently with PartnerStore. Use codes to reward partners and make it easy for partners to use their MDF funds on store items. PartnerStore Distribute promotional and display items efficiently with PartnerStore. Use codes to reward partners and make it easy for partners to use their MDF funds on store items. Customization Tools Partners visit an online site to select content, add their own logos and contact information, allowing you to manage your marketing and brand. Customization Tools Partners visit an online site to select content, add their own logos and contact information, allowing you to manage your marketing and brand.

10 INTELLIGENCE – Research Annual Studies Custom Research Channel Intelligence Partner Benchmarking Competitive Program Audits Program Development Partner Loyalty & Affinity Studies Custom Surveys Executive Partner Interviews Focus Group/Panels Channel Champions Annual Report Card Channel & IT Buyer Studies Channel Champions Measures the broad IT channel’s satisfaction with their vendor/ manufacturers’ products, support and financial relationships. Channel Champions Measures the broad IT channel’s satisfaction with their vendor/ manufacturers’ products, support and financial relationships. Annual Report Card A measurement of manufacturers’ satisfaction with its managed IT channel in the areas of technology, programs and partnership. Annual Report Card A measurement of manufacturers’ satisfaction with its managed IT channel in the areas of technology, programs and partnership. Channel and IT Buyer State of the market studies that look at sales activity, business models and vendor performance. Channel and IT Buyer State of the market studies that look at sales activity, business models and vendor performance. Annual Studies The benchmark studies that the entire industry turns to, measuring the state of the market, business and technology sales to competitive vendor analysis. Annual Studies The benchmark studies that the entire industry turns to, measuring the state of the market, business and technology sales to competitive vendor analysis. Custom Surveys / Panels Garner real time insights on your most pressing issues. Custom Surveys / Panels Garner real time insights on your most pressing issues. Executive Partner Interviews Deep dive qualitative insights from partners along with IPED’s expert insight and analysis. Executive Partner Interviews Deep dive qualitative insights from partners along with IPED’s expert insight and analysis. Custom Research Proprietary quantitative and qualitative research, analysis and recommendations that solidify your channel strategy. Custom Research Proprietary quantitative and qualitative research, analysis and recommendations that solidify your channel strategy. Focus Group See partners discuss and react to critical issues and concepts in a real-time collaborative environment. Focus Group See partners discuss and react to critical issues and concepts in a real-time collaborative environment. Partner Benchmarking Provides you with the business profile and success characteristics of the most successful partners within the context of your market, aligning your recruitment activities and program resources. Partner Benchmarking Provides you with the business profile and success characteristics of the most successful partners within the context of your market, aligning your recruitment activities and program resources. Competitive Program Audits Identify the program attributes against your competitive set as well as best practices to create a world class channel program. Competitive Program Audits Identify the program attributes against your competitive set as well as best practices to create a world class channel program. Channel Intelligence Best practices and insight to accelerate channel revenue through access to exclusive data and expert analysis. Channel Intelligence Best practices and insight to accelerate channel revenue through access to exclusive data and expert analysis. Program Development Build, enhance and execute the most effective channel programs whether you are building a new or looking to further differentiate your current program. Program Development Build, enhance and execute the most effective channel programs whether you are building a new or looking to further differentiate your current program. Partner Loyalty & Affinity Studies IPED provides you with a true picture of the state of your partner relationships, how well your products are selling and why, based on ongoing tracking of partner engagement and sales productivity. Partner Loyalty & Affinity Studies IPED provides you with a true picture of the state of your partner relationships, how well your products are selling and why, based on ongoing tracking of partner engagement and sales productivity.

11 INTELLIGENCE – Consulting Channel Program Development Go-to-Market Strategies Channel Assessment Partner Value Proposition Competitive Audits Incentives & Rewards Partner Segmentation Partner Risk Assessment Channel Sizing Capacity Planning Routes to Market Capacity Planning Proprietary planning model that allows you to measure the productivity of your partners and the potential of your channel to maximize revenue for a specific technology/service. Capacity Planning Proprietary planning model that allows you to measure the productivity of your partners and the potential of your channel to maximize revenue for a specific technology/service. Routes to Market Spot emerging channel categories and track the historical performance of your existing channels to determine new opportunities and identify where you should diversify or consolidate. Routes to Market Spot emerging channel categories and track the historical performance of your existing channels to determine new opportunities and identify where you should diversify or consolidate. Go-to-Market Strategies The expertise, marketplace research, resources, marketing and tools needed to design and implement the right go-to-market strategy for your specific needs. Go-to-Market Strategies The expertise, marketplace research, resources, marketing and tools needed to design and implement the right go-to-market strategy for your specific needs. Partner Segmentation Profile and target the right set of partners for your market segment so that you can attract partners that have mutually beneficial business drivers. Partner Segmentation Profile and target the right set of partners for your market segment so that you can attract partners that have mutually beneficial business drivers. Partner Risk Assessment An objective view of how well your existing channel partners sell, deploy and position your products in the marketplace. Partner Risk Assessment An objective view of how well your existing channel partners sell, deploy and position your products in the marketplace. Channel Assessment Proprietary and market research methodology designed to help vendors gauge their competitive position in the channel while guiding them to respond to the critical factors that can ultimately lead to increased sales. Channel Assessment Proprietary and market research methodology designed to help vendors gauge their competitive position in the channel while guiding them to respond to the critical factors that can ultimately lead to increased sales. Channel Sizing A granular view of your market and pinpoints opportunities specifically for your business. Channel Sizing A granular view of your market and pinpoints opportunities specifically for your business. Partner Value Proposition The true ‘voice of the partner’ perspective on how your current initiatives or offerings align with their business and how they meet the needs of their customers. Partner Value Proposition The true ‘voice of the partner’ perspective on how your current initiatives or offerings align with their business and how they meet the needs of their customers. Competitive Audits Offers market intelligence and analysis that enable you to compare your program and offerings relative to your competitive set. Competitive Audits Offers market intelligence and analysis that enable you to compare your program and offerings relative to your competitive set. Channel Program Development The insight, tools and techniques for developing channel strategies and programs and translating them into executable tactics for true measurement and success. Channel Program Development The insight, tools and techniques for developing channel strategies and programs and translating them into executable tactics for true measurement and success. Incentives & Rewards Adjust, modify and deploy a differentiated business incentive program by providing partner perspectives on the value of your monetary and non- monetary incentives as well as how they stack up against the competition. Incentives & Rewards Adjust, modify and deploy a differentiated business incentive program by providing partner perspectives on the value of your monetary and non- monetary incentives as well as how they stack up against the competition.

12 Channel Sales Data Reporting Channel Sales Data Analysis Channelytics Inventory Control Price Protection Review Partner Turnover Reporting Inventory Control A web-based module that monitors inventory levels and price protection by tracking sales by product, current warehouse inventory balances, pending returns and the impact of price reduction. Inventory Control A web-based module that monitors inventory levels and price protection by tracking sales by product, current warehouse inventory balances, pending returns and the impact of price reduction. Price Protection Review Designed to provide the manufacturer with the cost of any price reduction, based on current channel inventory levels and current and/or proposed pricing. Price Protection Review Designed to provide the manufacturer with the cost of any price reduction, based on current channel inventory levels and current and/or proposed pricing. Channel Sales Data Reporting A comprehensive suite of channel cleansing and channel data management solutions which allow global companies to efficiently manage their sales and marketing efforts and also assist in helping with Sarbanes-Oxley compliance. Channel Sales Data Reporting A comprehensive suite of channel cleansing and channel data management solutions which allow global companies to efficiently manage their sales and marketing efforts and also assist in helping with Sarbanes-Oxley compliance. Partner Turnover Reporting Also called a “churn” report, is designed to show sales performance based on partner retention and new partner acquisition, showing year over year trends. Partner Turnover Reporting Also called a “churn” report, is designed to show sales performance based on partner retention and new partner acquisition, showing year over year trends. Channel Sales Data Analysis Everything Channel will consolidate, analyze and interpret real-time sales data to help chart a course toward greater revenue and cost reduction. Channel Sales Data Analysis Everything Channel will consolidate, analyze and interpret real-time sales data to help chart a course toward greater revenue and cost reduction. Channelytics A managed service utilizing POS data- driven analysis to drive intelligent and informed channel sales and marketing decisions in the areas of partner coverage, performance and account prioritization. Channelytics A managed service utilizing POS data- driven analysis to drive intelligent and informed channel sales and marketing decisions in the areas of partner coverage, performance and account prioritization.

13 Sales Engagement Marketing Engagement Channel Recruitment Channel Enablement Channel Sales Management Service Contracts & License Renewals Channel Lead Prioritization Virtual Marketing Desk Telemarketing Support Channel Recruitment Dedicated sales teams utilize the world’s most comprehensive IT channel database to recruit the right partners for the right products. Channel Recruitment Dedicated sales teams utilize the world’s most comprehensive IT channel database to recruit the right partners for the right products. Channel Enablement Dedicated global sales teams on- board that can transition recruited Solution Providers into revenue- producing channel partners. Channel Enablement Dedicated global sales teams on- board that can transition recruited Solution Providers into revenue- producing channel partners. Sales Engagement Enable technology companies to quickly seize opportunities through multi-channel sales programs executed by our skilled sales and marketing teams. Sales Engagement Enable technology companies to quickly seize opportunities through multi-channel sales programs executed by our skilled sales and marketing teams. Channel Sales Management Dedicated quota- bearing global sales teams assigned to manage and grow revenue from your second- and third-tier unmanaged partners. Channel Sales Management Dedicated quota- bearing global sales teams assigned to manage and grow revenue from your second- and third-tier unmanaged partners. Service Contracts & License Renewals Combine platform, people and a channel- centric process to manage, market and sell subscription renewals or services contracts with your channel partners to their installed base of customers. Service Contracts & License Renewals Combine platform, people and a channel- centric process to manage, market and sell subscription renewals or services contracts with your channel partners to their installed base of customers. Channel Lead Prioritization Event or media- generated channel leads are prioritized by interest, segmentation or sales-readiness. Channel Lead Prioritization Event or media- generated channel leads are prioritized by interest, segmentation or sales-readiness. Virtual Marketing Desk Phone-based marketing teams guide partners from the proper creation to the implementation of demand-generation campaigns, all while making use of their accrued marketing funds and using pre- defined marketing tools and activities in 26 languages. Virtual Marketing Desk Phone-based marketing teams guide partners from the proper creation to the implementation of demand-generation campaigns, all while making use of their accrued marketing funds and using pre- defined marketing tools and activities in 26 languages. Marketing Engagement Enable technology companies to quickly seize opportunities through multi-channel sales programs executed by our skilled sales and marketing teams. Marketing Engagement Enable technology companies to quickly seize opportunities through multi-channel sales programs executed by our skilled sales and marketing teams. Telemarketing Support Marketing services are designed to support and complement the sales process and create marketing programs that actually help sell product. Telemarketing Support Marketing services are designed to support and complement the sales process and create marketing programs that actually help sell product.

14 Channel Management Sales Management Marketing Management Channel Management Portals Channel POS Cleansing Inventory Management Lead Management Portal Usability Audits Incentive Management Co-op/MDF Management Campaign Management Deal Registration Volume Incentive Rebate Management Salesforce.com Integration Deal Registration Provides an online portal which is branded to look like the’ site which provides channel partners with the ability to register deals and check the status of existing deal registrations, also providing manufacturers with a channel pipeline and reducing channel conflict. Deal Registration Provides an online portal which is branded to look like the’ site which provides channel partners with the ability to register deals and check the status of existing deal registrations, also providing manufacturers with a channel pipeline and reducing channel conflict. Volume Incentive Rebate Management Provides an online portal which is branded to look like the manufacturers’ site which provides channel partners with the ability to track the status of sales accrued towards a rebate level goal and the status of rebates earned. Volume Incentive Rebate Management Provides an online portal which is branded to look like the manufacturers’ site which provides channel partners with the ability to track the status of sales accrued towards a rebate level goal and the status of rebates earned. Sales Management Provides a suite of portals that provide technology companies and Solution Providers with the ability to manage sales opportunities in real-time 24/7 through our SaaS offerings Sales Management Provides a suite of portals that provide technology companies and Solution Providers with the ability to manage sales opportunities in real-time 24/7 through our SaaS offerings Salesforce.com Integration Provides a seamless, dynamic interface between SFDC and the POS Reporting Module that allows the SFDC user to have the database views, reports and pivot tables available in the POS Reporting Module on a tab within the SFDC application. Salesforce.com Integration Provides a seamless, dynamic interface between SFDC and the POS Reporting Module that allows the SFDC user to have the database views, reports and pivot tables available in the POS Reporting Module on a tab within the SFDC application. Incentive Management End-to-end management of manufacturer channel sales incentive programs is offered from communication to revenue recognition to fulfillment. Incentive Management End-to-end management of manufacturer channel sales incentive programs is offered from communication to revenue recognition to fulfillment. Co-op/MDF Management Automates traditional administrative processes and manual reporting functions to improve efficiency, accuracy and return on investment from trade promotion funds. Co-op/MDF Management Automates traditional administrative processes and manual reporting functions to improve efficiency, accuracy and return on investment from trade promotion funds. Marketing Management Provides a suite of portals that provide technology companies and Solution Providers the ability to manage sales opportunities in real- time 24/7 through our SaaS offerings Marketing Management Provides a suite of portals that provide technology companies and Solution Providers the ability to manage sales opportunities in real- time 24/7 through our SaaS offerings Campaign Management An automated SaaS marketing solution merges the management of print, web and promotional content into one portal. Campaign Management An automated SaaS marketing solution merges the management of print, web and promotional content into one portal. Channel POS Cleansing A turn-key, automated solution for collecting, processing, analyzing and using point-of-sale data from distributors and resellers around the world. Channel POS Cleansing A turn-key, automated solution for collecting, processing, analyzing and using point-of-sale data from distributors and resellers around the world. Inventory Management A web-based module monitors inventory levels and price protection by tracking sales by product, current warehouse inventory balances, pending returns and the impact of price reduction. Inventory Management A web-based module monitors inventory levels and price protection by tracking sales by product, current warehouse inventory balances, pending returns and the impact of price reduction. Lead Management End-to-end secure sales cycle management and distribution with pipeline forecasts and built-in CRM for capturing details of your partners’ customer contacts, calls and proposals. Lead Management End-to-end secure sales cycle management and distribution with pipeline forecasts and built-in CRM for capturing details of your partners’ customer contacts, calls and proposals. Portable Usability Audits Assessment as to the usability and effectiveness of your partner portal based on industry best practices and direct partner user experience. Portable Usability Audits Assessment as to the usability and effectiveness of your partner portal based on industry best practices and direct partner user experience. Channel Management A suite of portals that provide technology companies and Solution Providers the ability to manage sales opportunities in real-time 24/7 through our SaaS offerings. Channel Management A suite of portals that provide technology companies and Solution Providers the ability to manage sales opportunities in real-time 24/7 through our SaaS offerings.

15 Channel Enablement Tools Partner Training Vendor Training Business Model Evolution Partner Financial Training Partner Sales Training Partner Operations Training Partner Marketing Training Partner Training Investing in business development resources for your partners will also add a further differentiator to your partner program and foster a more connected, loyal partner ecosystem. Partner Training Investing in business development resources for your partners will also add a further differentiator to your partner program and foster a more connected, loyal partner ecosystem. Business Model Evolution Provides your partners with essential management skills to get their business model right, make the right investments in evolving their model and build a successful practice around you. Business Model Evolution Provides your partners with essential management skills to get their business model right, make the right investments in evolving their model and build a successful practice around you. Partner Financial Training Provides your partners with best practices around the financial structure and management of their business as well as the management tactics to drive revenue, control costs, reduce expenses and increase operating margins. Partner Financial Training Provides your partners with best practices around the financial structure and management of their business as well as the management tactics to drive revenue, control costs, reduce expenses and increase operating margins. Partner Sales Training Provides partners with hands-on tactics for accelerating their sales cycle, motivating the best behavior among their sales team and capturing the maximum possible revenue from every customer engagement. Partner Sales Training Provides partners with hands-on tactics for accelerating their sales cycle, motivating the best behavior among their sales team and capturing the maximum possible revenue from every customer engagement. Partner Operations Training Provides partners with a real world overview of organizational structures, operational plans and tactics for driving the highest possible utilization and realization rates for their human, financial and operational resources. Partner Operations Training Provides partners with a real world overview of organizational structures, operational plans and tactics for driving the highest possible utilization and realization rates for their human, financial and operational resources. Search Engine Marketing Many promise to move you to the top of the major search engines. We deliver you the right audience to buy your products. Search Engine Marketing Many promise to move you to the top of the major search engines. We deliver you the right audience to buy your products. Partner On-Boarding / Ramping Methodology Partner Recruitment & Strategy Partner Portfolio Management Partner Productivity & Enablement Channel Masters Program Custom Channel Engagements Channel 101 to Advanced Up-Skilling Channel Enablement Tools In-depth understanding of channel marketing strategies, techniques, tools and processes and the ability to develop and execute your channel and sales programs. Channel Enablement Tools In-depth understanding of channel marketing strategies, techniques, tools and processes and the ability to develop and execute your channel and sales programs. Partner Onboarding / Ramping Methodology Ensure that the partners you win in the recruiting process transform into steady revenue producers by defining the stages of partner engagement, setting effective milestones and managing partner expectations. Partner Onboarding / Ramping Methodology Ensure that the partners you win in the recruiting process transform into steady revenue producers by defining the stages of partner engagement, setting effective milestones and managing partner expectations. Partner Recruitment & Strategy Define the key characteristics of the partners most likely to be successful in your program, implement effective communication and connection strategies to cut through the clutter and recruit partners to increase your business. Partner Recruitment & Strategy Define the key characteristics of the partners most likely to be successful in your program, implement effective communication and connection strategies to cut through the clutter and recruit partners to increase your business. Partner Portfolio Management Enable your channel account managers to maximize the total return from a portfolio of partners by better identifying and managing the partners that represent the most effective use of their time and resources. Partner Portfolio Management Enable your channel account managers to maximize the total return from a portfolio of partners by better identifying and managing the partners that represent the most effective use of their time and resources. Partner Productivity & Enablement Channel managers will dramatically accelerate the pace of partner productivity through a series of step-by-step methodologies that will move partners through the stages of engagement and productivity fast and more effectively. Partner Productivity & Enablement Channel managers will dramatically accelerate the pace of partner productivity through a series of step-by-step methodologies that will move partners through the stages of engagement and productivity fast and more effectively. Channel Masters Program A year-long program that enables senior level channel managers to share innovative best practices with their peers and gain access to extensive channel research on the most relevant channel trends. Channel Masters Program A year-long program that enables senior level channel managers to share innovative best practices with their peers and gain access to extensive channel research on the most relevant channel trends. Custom Channel Engagements Channel training to all audiences and level of channel acumen based on your specific goals and objectives. Custom Channel Engagements Channel training to all audiences and level of channel acumen based on your specific goals and objectives. Channel 101 to Advanced Up-Skilling We will build and deliver a custom channel sales learning program that will increase the level of proficiency of your channel sales teams by focusing on key competencies that define today’s best-in- class partner managers. Channel 101 to Advanced Up-Skilling We will build and deliver a custom channel sales learning program that will increase the level of proficiency of your channel sales teams by focusing on key competencies that define today’s best-in- class partner managers. Vendor Training Training on bringing new products to market, shortening product cycles, incorporating new technologies and opening up new channels of revenue. Vendor Training Training on bringing new products to market, shortening product cycles, incorporating new technologies and opening up new channels of revenue.

16 EVENTS & COMMUNITY – Industry Conferences Channel, Retail & IT Executive Events XChange Solution Provider XChange ‘09 RetailVision Midsize Enterprise (MES) Summit NA Executive Summits VAR500 CRN Fast Growth 100 MES Canada Channel Leadership Forum Vertical Market Events XChange Government Integrator XChange Tech Innovators XChange Latin America IT ChannelVision: Government Edition Project Portfolio Management Healthcare Summit Print & Imaging Summit Custom Events Regional Events Training Sessions & Workshops Partner Events Partner Advisory Council Networking Engagements Industry Award Shows Channel Champions Annual Report Card Retail Best Sellers Government Integrator Fast Growth Retailers Tech Innovators Awards Industry Conferences The premier industry conferences in the Channel, Retail & IT Executive Markets gathering business technologies top executives, luminaries and vendors. Industry Conferences The premier industry conferences in the Channel, Retail & IT Executive Markets gathering business technologies top executives, luminaries and vendors. XChange Solution Provider Held annually in the spring with our editorial-focused Channel Champs awards; 225 hand- selected executive level, prequalified solution providers. XChange Solution Provider Held annually in the spring with our editorial-focused Channel Champs awards; 225 hand- selected executive level, prequalified solution providers. XChange ’09 Held annually in August with our annual Annual Report Card (ARC) awards, attracting more than 250 qualified and profiled decision- making solution providers. XChange ’09 Held annually in August with our annual Annual Report Card (ARC) awards, attracting more than 250 qualified and profiled decision- making solution providers. RetailVision The premier event focused on building alliances between the top retailers/e-tailers, vendors, distributors and industry experts serving the retail channel across North America and Latin America. RetailVision The premier event focused on building alliances between the top retailers/e-tailers, vendors, distributors and industry experts serving the retail channel across North America and Latin America. Midsize Enterprise (MES) Summit NA The only event exclusively bringing together the senior IT executives from midsize businesses and industry analysts with leading and emerging vendors. Midsize Enterprise (MES) Summit NA The only event exclusively bringing together the senior IT executives from midsize businesses and industry analysts with leading and emerging vendors. VAR500 Delivering access to the top revenue producing technology sellers in the world by gathering select senior executives from the VAR500. VAR500 Delivering access to the top revenue producing technology sellers in the world by gathering select senior executives from the VAR500. CRN Fast Growth 100 Interact with the fastest growing Solution Provider organizations in North America, discovering new partners to drive your revenue. CRN Fast Growth 100 Interact with the fastest growing Solution Provider organizations in North America, discovering new partners to drive your revenue. MES Canada Reach 100 prequalified active IT decision makers focused on the Canadian midmarket. MES Canada Reach 100 prequalified active IT decision makers focused on the Canadian midmarket. Channel Leadership Forum An invitation-only forum that provides access to exclusive proprietary research, market intelligence and interactive peer group discussions with the leading channel minds in the industry. Channel Leadership Forum An invitation-only forum that provides access to exclusive proprietary research, market intelligence and interactive peer group discussions with the leading channel minds in the industry. Vertical Market Events Target your market with the most highly qualified events in the technology industry. Vertical Market Events Target your market with the most highly qualified events in the technology industry. XChange Government Integrator XGI brings together approximately 110 prequalified leading government integrators from across the U.S., focusing on state, local, federal and educational channels. XChange Government Integrator XGI brings together approximately 110 prequalified leading government integrators from across the U.S., focusing on state, local, federal and educational channels. XChange Tech Innovators More than 115 qualified solution providers come together to focus on the new technologies they will be buying in the coming year. XChange Tech Innovators More than 115 qualified solution providers come together to focus on the new technologies they will be buying in the coming year. XChange Latin America The key Latin American channel event of the year, attracting more than 100 qualified and profiled decision- making Solution Providers, resellers and integrators across Latin America. XChange Latin America The key Latin American channel event of the year, attracting more than 100 qualified and profiled decision- making Solution Providers, resellers and integrators across Latin America. IT ChannelVision: Government Edition Over 100 pre-qualified leading government integrators from across the U.S., owning key relationships in the government sector, 70% focused on the federal government and 30% on state/local channels. IT ChannelVision: Government Edition Over 100 pre-qualified leading government integrators from across the U.S., owning key relationships in the government sector, 70% focused on the federal government and 30% on state/local channels. Project Portfolio Management Target IT executives at The Project & Portfolio Management Summit which brings Senior IT Executives from the PPM business community. Project Portfolio Management Target IT executives at The Project & Portfolio Management Summit which brings Senior IT Executives from the PPM business community. Healthcare Summit Reach 200 prequalified IT executives from health-care insurer and provider organizations. Healthcare Summit Reach 200 prequalified IT executives from health-care insurer and provider organizations. Print & Imaging Summit A uniquely interactive forum that brings together 120 vendors, industry analysts and office and production print executives. Print & Imaging Summit A uniquely interactive forum that brings together 120 vendors, industry analysts and office and production print executives. Regional Events Completely turn-key. Everything Channel can handle all details including program development, speaker, recruitment and on- site logistics. Regional Events Completely turn-key. Everything Channel can handle all details including program development, speaker, recruitment and on- site logistics. Training Sessions / Workshops Available in multiple formats, these events offer the value of focused, intimate settings designed to build relationships, enhance communication, share information and ultimately do business. Training Sessions / Workshops Available in multiple formats, these events offer the value of focused, intimate settings designed to build relationships, enhance communication, share information and ultimately do business. Partner Events Full or multi-day, completely customized based on overall event needs and objectives where Everything Channel can manage the entire project or be your partner for targeted recruitment, content and development, moderators, site selection, event logistics and marketing. Partner Events Full or multi-day, completely customized based on overall event needs and objectives where Everything Channel can manage the entire project or be your partner for targeted recruitment, content and development, moderators, site selection, event logistics and marketing. Partner Advisory Council Consists of 15-25 qualified IT executive decision makers, retailers or Solution Providers who attend a 3-4 hour event where the agenda is managed by the vendor. Partner Advisory Council Consists of 15-25 qualified IT executive decision makers, retailers or Solution Providers who attend a 3-4 hour event where the agenda is managed by the vendor. Networking Engagements Social events with 10- 15 qualified IT executive decision makers, retailers, or Solution Providers where the design is to build new relationships, enhance partner relationships and offer fresh, first-rate branding opportunities at sporting events, concerts or other specialty events. Networking Engagements Social events with 10- 15 qualified IT executive decision makers, retailers, or Solution Providers where the design is to build new relationships, enhance partner relationships and offer fresh, first-rate branding opportunities at sporting events, concerts or other specialty events. Channel Champions Measures the broad IT channel’s satisfaction with their vendor/manufacturers’ products, support and financial relationships. Channel Champions Measures the broad IT channel’s satisfaction with their vendor/manufacturers’ products, support and financial relationships. Annual Report Card The top channel luminaries gather to see these awards resulting from a study in which solution- provider partners rate their vendor partners across key areas including support, product and loyalty. Annual Report Card The top channel luminaries gather to see these awards resulting from a study in which solution- provider partners rate their vendor partners across key areas including support, product and loyalty. Retail Best Sellers Based on industry- leading research from The NPD Group, these awards honor the top best selling products for both the retail and e-tail market segments. Retail Best Sellers Based on industry- leading research from The NPD Group, these awards honor the top best selling products for both the retail and e-tail market segments. Government Integrator These awards honor solution providers and technology vendors for revenue and income growth, business expansion, contract wins, technical prowess and service excellence. Government Integrator These awards honor solution providers and technology vendors for revenue and income growth, business expansion, contract wins, technical prowess and service excellence. Fast Growth Retailers Honoring the retailers that are growing in the cut-throat retail arena based on year-over- year growth. Fast Growth Retailers Honoring the retailers that are growing in the cut-throat retail arena based on year-over- year growth. Tech Innovator Awards Celebrate the most innovative products, people and personalities in the industry highlighting emerging products and technologies currently sold through the IT Channel. Tech Innovator Awards Celebrate the most innovative products, people and personalities in the industry highlighting emerging products and technologies currently sold through the IT Channel. Executive Summits Everything Channel uniquely reaches the most powerful executives in the IT Industry. Target and build relationships with the senior level IT executive in an informative environment. Executive Summits Everything Channel uniquely reaches the most powerful executives in the IT Industry. Target and build relationships with the senior level IT executive in an informative environment. Custom Events Designed to offer you one or a series of interactive events allowing you to expand awareness of your products and services while educating sales prospects on the benefits of partnering with them. Custom Events Designed to offer you one or a series of interactive events allowing you to expand awareness of your products and services while educating sales prospects on the benefits of partnering with them. Industry Award Shows Perfect venues to build visibility and align your company with the most powerful industry leaders, companies and products in the technology industry. Industry Award Shows Perfect venues to build visibility and align your company with the most powerful industry leaders, companies and products in the technology industry.

17 Virtual Events NetSeminars Channel Retail IT Executive Global Channel Audio NetSeminars Broadcasted live on the web for one hour and archived for one year with streaming audio and video-- the most powerful reach for webinars in the industry. NetSeminars Broadcasted live on the web for one hour and archived for one year with streaming audio and video-- the most powerful reach for webinars in the industry. Channel NetSeminar Reach Solution Providers with our editorial content and your marketing message via a one- hour video webcast platform (detailed project management and recruitment included.) Channel NetSeminar Reach Solution Providers with our editorial content and your marketing message via a one- hour video webcast platform (detailed project management and recruitment included.) Retail NetSeminar Reach Retail Buyers and Decision-Makers looking to purchase CE products. Retail NetSeminar Reach Retail Buyers and Decision-Makers looking to purchase CE products. IT Executive NetSeminar Reach IT Executives right at their desks with this tried and true medium. IT Executive NetSeminar Reach IT Executives right at their desks with this tried and true medium. Global Channel NetSeminar Extend the reach of your US Channel NetSeminar across the world with the power of our audio Channel Global NetSeminars. Global Channel NetSeminar Extend the reach of your US Channel NetSeminar across the world with the power of our audio Channel Global NetSeminars. Audio NetSeminar Utilize our one-hour audio and slide webcast platform with above audience of your choice. Audio NetSeminar Utilize our one-hour audio and slide webcast platform with above audience of your choice. Virtual Events Channel Retail IT Executive Custom Board Rooms Virtual Events One-day live events (archived for one year after live date) bringing together buyers to network, research and chat about your products and services while being exposed to editorial content (detailed project management and recruitment included.) Virtual Events One-day live events (archived for one year after live date) bringing together buyers to network, research and chat about your products and services while being exposed to editorial content (detailed project management and recruitment included.) Channel Virtual Trade Events Bringing together hundreds of Solution Providers to network, research and chat about your products and services while being exposed to editorial content. Channel Virtual Trade Events Bringing together hundreds of Solution Providers to network, research and chat about your products and services while being exposed to editorial content. Retail Virtual Events Reach Retail Buyers and Decision-Makers looking to purchase CE products with this interactive offering. Retail Virtual Events Reach Retail Buyers and Decision-Makers looking to purchase CE products with this interactive offering. IT Executive Virtual Events Reach IT Executives online looking to gain information, network and research your products and services. IT Executive Virtual Events Reach IT Executives online looking to gain information, network and research your products and services. Custom Virtual Events We can plan, create and project-manage a virtual trade show, sales meeting or expo just for you. Custom Virtual Events We can plan, create and project-manage a virtual trade show, sales meeting or expo just for you. Virtual Board Rooms Hand over your ultimate VIP headache to us. We’ll plan, manage and hold your hand for a Board Meeting or important team meeting - whether it crosses the globe or just the United States. Virtual Board Rooms Hand over your ultimate VIP headache to us. We’ll plan, manage and hold your hand for a Board Meeting or important team meeting - whether it crosses the globe or just the United States.

18 Sponsored Managed Communities Channel Content Services Sponsored Managed Communities Create online communities around your brand and insert the brand into the social fabric of your target audience by building brand affinity and loyalty. Sponsored Managed Communities Create online communities around your brand and insert the brand into the social fabric of your target audience by building brand affinity and loyalty. Channel Content Services Provide high value content to engage your audience with the right intelligence and information to position your brand as a thought leader Channel Content Services Provide high value content to engage your audience with the right intelligence and information to position your brand as a thought leader Events & Community – Online Community Build communities members that are active, engaged and involved. Events & Community – Online Community Build communities members that are active, engaged and involved.

19 Onsite Management & Staffing Strategy & Objective Planning Theme Development Site Selection Agenda Planning: Speakers & Content Outsourced Events Management Pre & Post Event Communication / Feedback Attendee Profiling & Recruitment Agenda Planning Speakers & Content - We will profile your audience and provide you with the right subject matter and content flow, ensuring a successful event and an engaged audience. Agenda Planning Speakers & Content - We will profile your audience and provide you with the right subject matter and content flow, ensuring a successful event and an engaged audience. Theme Development Set the tone of the event by developing the theme that best ties in with your overall marketing strategy. Theme Development Set the tone of the event by developing the theme that best ties in with your overall marketing strategy. Onsite Management & Staffing From logistics to production services, use a professional staff to create a flawless experience for your event. Onsite Management & Staffing From logistics to production services, use a professional staff to create a flawless experience for your event. Site Selection Traffic flow, market analysis and property size are all critical to an event. Let Everything Channel choose the facility to best meet your needs. Site Selection Traffic flow, market analysis and property size are all critical to an event. Let Everything Channel choose the facility to best meet your needs. Pre- & Post- Event Communication / Feedback Integrated surveys ensuring your event objectives are met. Pre- & Post- Event Communication / Feedback Integrated surveys ensuring your event objectives are met. Attendee Profiling & Recruitment Our Attendance Generation Services are designed with a multi-tiered approach to drive qualified prospects to an event. Attendee Profiling & Recruitment Our Attendance Generation Services are designed with a multi-tiered approach to drive qualified prospects to an event. Events & Community – Outsourced Events Management The knowledge and experience of managing, recruiting and manning events while leveraging enormous purchasing power. Events & Community – Outsourced Events Management The knowledge and experience of managing, recruiting and manning events while leveraging enormous purchasing power. Strategy & Objective Planning To ensure you receive the results you are looking for we will work with you to achieve your specific goals and objectives. Strategy & Objective Planning To ensure you receive the results you are looking for we will work with you to achieve your specific goals and objectives.

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