1. Alberta Gaming Research Institute March 31, 2007

2. CGA Mandate  To create balance in the public dialogue  To create a better understanding of the gaming industry & the issues that affect participants (gov’t, business and individuals)  To address national & regional issues  To assist develop industry-wide policies & programs

3. Canadian Gamblers  Canadians like to play – see it as a fun, social experience  Over 90% self regulate – go with pre-determined amount of money – 80% say they “always” stick to it  Amenities are important - Food & Beverage / Entertainment

4. Problem Gambling Awareness Problem Gambling Awareness  Public awareness high  Over 80% of Canadians aware of problem gaming issue  What message are they getting?  Media driven awareness  Public view of problem greater than it is.  RG Messages getting caught in the noise  Public believes more can be done

5. Industry Taking Leadership Role Industry Taking Leadership Role  Strong working relationships  Providing front line staff RG training  Greater profile of RG messages  Busting Myths  Ongoing evaluation of effectiveness

6. Largest Impact in the Future  Efforts that are informative and increase an individuals capacity/desire to healthy lifestyle choices  Target populations along a continuum of gambling behaviour  Strategies need to empirically tested and evaluated before implementation  Integrated and coordinated efforts identifying “effective” responsible gambling and problem gambling prevention strategies