1. June 2, 20151 4 th Annual Alberta Conference on Gambling Research (2005) The Alberta Model: A Social Responsibility Framework for Gaming

2. June 2, 20152 Presentation Outline Social Responsibility Social Responsibility Alberta Model Alberta Model Strategies, Initiatives and Results Strategies, Initiatives and Results

3. June 2, 20153 What’s Social Responsibility? Explosive growth in CSR Explosive growth in CSR No universally accepted definition No universally accepted definition Build to suit Build to suit Social Responsibility is … Social Responsibility is … the ethical accountability framework for the gaming industry which defines principles, policies and practices and codes of conduct designed to ensure: the protection of stakeholders, the sustainability of industry, and quality of life improvements in the communities in which it operates.

4. June 2, 20154 What’s Responsible Gaming? Principles, Strategies, Policies, Programs based on: Principles, Strategies, Policies, Programs based on: Individual Responsibility Individual Responsibility Informed Choice Informed Choice Duty of Care Duty of Care Responsible Gaming … Responsible Gaming … is the continuum of policies, strategies, programs and services designed to prevent gambling related problems and adverse community impacts by supporting and enabling individuals to make informed choices, to take responsibility for their gambling decisions, and to let them know how and where to get help if they experience problems.

5. June 2, 20155 Why is it important? It’s Good Business It’s Good Business Revenue/Economic Sustainability Revenue/Economic Sustainability Public & Stakeholder Expectations Public & Stakeholder Expectations

6. 02/06/20156 Social Responsibility Division Overview

7. June 2, 20157 Kent Verlik, Director Pat Sheptycki, Manager - Gaming Paul Arnold- Schutta Manager, Liquor Brenda Hall, AssistantStructure

8. 02/06/20158 Mission Through sound research, and in collaboration with AADAC, government ministries and other stakeholders, the Social Responsibility Division facilitates the development, implementation and evaluation of strategies, policies and retail programs that advocate the responsible provision and use of gaming and liquor products. Through sound research, and in collaboration with AADAC, government ministries and other stakeholders, the Social Responsibility Division facilitates the development, implementation and evaluation of strategies, policies and retail programs that advocate the responsible provision and use of gaming and liquor products.

9. June 2, 20159 Key Responsibilities Monitor emerging issues and trends Monitor emerging issues and trends Identify, support and conduct research into priority areas Identify, support and conduct research into priority areas Develop, implement and evaluate social responsibility policies, strategies and programs Develop, implement and evaluate social responsibility policies, strategies and programs Partner with AADAC, industry and other stakeholders to: Partner with AADAC, industry and other stakeholders to: promote consumer awareness and education; promote consumer awareness and education; develop consumer protection measures; develop consumer protection measures; deliver socially responsible retail programs; and deliver socially responsible retail programs; and ensure prevention and treatment programs are available and communicated to the public. ensure prevention and treatment programs are available and communicated to the public.

10. June 2, 201510 Social Responsibility Framework Legal & Ethical Foundation The People of Alberta Guiding Principles Goals, Strategies, Measures and Targets Training/Education Awareness/Prevention Treatment Regulation Goal 1 Goal 2Goal 3Goal 4 Goal 5 Community Impacts Mission and Vision Policy Development Products & Services Sustainability Integrity Accountability Economic Benefit Strategic Planning Research, Monitoring, Evaluation Stakeholder Relationships

11. June 2, 201511 SR Management Process Business Planning Business Planning Leadership & People Focus Leadership & People Focus Client & Stakeholder Focus Client & Stakeholder Focus Process Management Process Management Outcome Assessment Outcome Assessment

12. June 2, 201512 What are the issues? Drivers Problem gambling Problem gambling Youth Gambling Youth Gambling Suicide & Gambling Suicide & Gambling Bankruptcies Bankruptcies Internet/Wireless Gaming Internet/Wireless Gaming Access to Credit Access to Credit Product Accessibility Product Accessibility Impacts Media Attention Public Support Social Activism Advocacy Research Litigation Legislation & Regulation

13. June 2, 201513 The Prevention Model

14. June 2, 201514 Current Responses Awareness/Prevention Mass Media Campaigns Mass Media Campaigns Promotional Materials Promotional Materials Information Kiosks Information Kiosks Voluntary Self-Exclusion Voluntary Self-Exclusion Machine based RGFs Machine based RGFsTraining/Education Retail Training Retail Training Employee Training Employee Training Youth Programs Youth Programs Awards Programs Awards Programs Research Research Treatment 24 Hr Help Lines Tele-counseling Web based self-counseling Individual & Group Counseling Residential care Regulation ATM/Credit policies Abandoned Children policy Machine Caps Venue Caps ID Verification Advertising/Promotion policy

15. June 2, 201515 Strategies Monitor Issues, Other Jurisdictions, Research Monitor Issues, Other Jurisdictions, Research Research existing industry best-practices Research existing industry best-practices VSE - Enhancements & Developments VSE - Enhancements & Developments Refresh awareness messaging Refresh awareness messaging Enhanced Retail Presence Enhanced Retail Presence Help-line Enhancements Help-line Enhancements Stakeholder Engagement Stakeholder Engagement

16. June 2, 201516 Initiatives Casino “Deal Us In” Program Casino “Deal Us In” Program VLT Winning Moments & Awards Program VLT Winning Moments & Awards Program RGF Study RGF Study Bingo Program Bingo Program Ticket Lottery Program Ticket Lottery Program First Nations Program First Nations Program AGLC Staff Program AGLC Staff Program Policy Development – Under 25, ATM placement Policy Development – Under 25, ATM placement

17. June 2, 201517 Results Increased profile and commitment to social responsibility within organizational culture and in decision making processes Increased profile and commitment to social responsibility within organizational culture and in decision making processes Key partnership with AADAC established Key partnership with AADAC established Key stakeholder relationships established Key stakeholder relationships established Representation on Cross Ministry committees focused on prevention Representation on Cross Ministry committees focused on prevention Representation on national organizations (i.e. CPRG, CALJ) Representation on national organizations (i.e. CPRG, CALJ)

18. June 2, 201518 Results Improved monitoring of issues Improved monitoring of issues Enhanced retail presence Enhanced retail presence Initiated staff and industry training informed by social responsibility perspective Initiated staff and industry training informed by social responsibility perspective Deal Us In, Winning Moments, Awards Program Deal Us In, Winning Moments, Awards Program Developed ATM and Under 25 policies Developed ATM and Under 25 policies Voluntary Self Exclusion program administration Voluntary Self Exclusion program administration Research linkages: AGRC, AGRI, RGF study Research linkages: AGRC, AGRI, RGF study

19. June 2, 201519 Questions?