1. June 3, 20151 Social Responsibility An Evidenced-Based Framework for Gaming

2. June 3, 20152 Presentation Outline Social Responsibility Social Responsibility Alberta Model Alberta Model Current & Planned Initiatives Current & Planned Initiatives Progress Indicators Progress Indicators Opportunities Opportunities

3. June 3, 20153 What’s Social Responsibility? Explosive growth in CSR Explosive growth in CSR No universally accepted definition No universally accepted definition Build to suit Build to suit Social Responsibility is … Social Responsibility is … the ethical accountability framework for the gaming industry which defines principles, policies, practices and codes of conduct designed to ensure: the protection of stakeholders, the sustainability of industry, and quality of life improvements in the communities in which it operates.

4. June 3, 20154 What’s Responsible Gaming? Principles, Strategies, Policies, Programs based on: Principles, Strategies, Policies, Programs based on: Shared Responsibility Shared Responsibility Informed Choice Informed Choice Duty of Care Duty of Care Responsible Gaming (RG) … Responsible Gaming (RG) … is the continuum of policies, strategies and programs designed to prevent gambling related problems and adverse community impacts by supporting and enabling individuals to make informed choices, to take responsibility for their gambling decisions, and to let them know how and where to get help if they experience problems.

5. June 3, 20155 Why is it important? It’s Good Business It’s Good Business Revenue/Economic Sustainability Revenue/Economic Sustainability Public & Stakeholder Expectations Public & Stakeholder Expectations

6. 03/06/20156 Social Responsibility Division Overview

7. 03/06/20157 Mission Through sound research, and in collaboration with AADAC, government ministries and other stakeholders, the Social Responsibility Division facilitates the development, implementation and evaluation of strategies, policies and retail programs that advocate the responsible provision and use of gaming and liquor products. Develop and deliver responsible gambling programs that work

8. June 3, 20158 Key Responsibilities Monitor emerging issues and trends Monitor emerging issues and trends Identify, support and conduct research into priority areas Identify, support and conduct research into priority areas Develop, implement and evaluate social responsibility policies, strategies and programs Develop, implement and evaluate social responsibility policies, strategies and programs Partner with AADAC, industry and other stakeholders to: Partner with AADAC, industry and other stakeholders to: promote consumer awareness and education; promote consumer awareness and education; develop consumer protection measures; develop consumer protection measures; deliver socially responsible retail programs; and deliver socially responsible retail programs; and ensure prevention and treatment programs are available and communicated to the public. ensure prevention and treatment programs are available and communicated to the public.

9. June 3, 20159 Goals 1. Innovative Research, Education and Information Dissemination 2. Socially Responsible Policy 3. SR Programs and Initiatives - Gaming 4. SR Programs and Initiatives - Liquor 5. Prevention and Treatment Partnerships

10. June 3, 201510 Social Responsibility Framework

11. June 3, 201511 Current & Planned Initiatives Awareness/Prevention Social Marketing Campaigns Social Marketing Campaigns RGIC Expansion RGIC Expansion Voluntary Self-Exclusion Voluntary Self-Exclusion Machine based RGFs Machine based RGFsTraining/Education Industry Training Industry Training Employee Training Employee Training Youth Programs Youth Programs Awards Programs Awards Programs RGF Research RGF Research Treatment 24 Hr Help Lines Tele-counseling Web based self-counseling Individual & Group Counseling Residential care Regulation ATM/Credit policies Abandoned Children policy Machine Caps Venue Caps ID Verification Advertising/Promotion policy

12. June 3, 201512 Progress Indicators Program Evaluations Venue-based social marketing Venue-based social marketing Casino, VLT, Bingo RG programs Casino, VLT, Bingo RG programs Minors awareness Minors awareness Responsible Gambling Information Centres Responsible Gambling Information Centres Voluntary Self-Exclusion Voluntary Self-Exclusion Industry Training Industry Training Awards programs Awards programs

13. June 3, 201513 Opportunities Universal prevention and social marketing campaigns Universal prevention and social marketing campaigns Enhanced selective and indicated prevention programs Enhanced selective and indicated prevention programs Leverage existing venue-based prevention programs - “Gateways to Treatment” Leverage existing venue-based prevention programs - “Gateways to Treatment”

14. June 3, 201514 Questions?