1. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 1 Planning, Writing, and Completing Oral Presentations

2. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 2 The Three-Step Process Flow of the Message Planning Step 1 Planning Step 1 Writing Step 2 Writing Step 2 Completing Step 3 Completing Step 3 Substance of the Message

3. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 3 Planning the Presentation Determine the Purpose Purpose Analyze the Audience Audience Gather the Information Information Adapt the Message Message

4. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 4 Common Purposes of Business Presentations Inform Motivate Persuade Entertain

5. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 5 Writing Oral Presentations Audience Purpose Organize the Message Organize Compose the Body Compose Create the Introduction Introduction Write the Conclusion Conclusion

6. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 6 Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose the Style AudiencePurpose Audience Message Choose the Approach

7. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 7 Low OralPresentations WrittenReports LowHigh Control High Interaction Developing Oral Presentations

8. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 8 ArouseInterest Preview the Presentation BuildCredibility Creating the Introduction

9. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 9 Limit the Main Points Engage the Audience Connect the Ideas Composing the Message

10. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 10 Restate the Main Points Close the Presentation Describe the Next Steps Writing the Conclusion

11. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 11 Completing the Presentation Evaluate the Message Edit the ContentDevelop Visual Aids

12. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 12 Practicing Your Delivery MemorizingMemorizing ImpromptuSpeakingImpromptuSpeaking ReadingReading Speaking From Notes Speaking Audience Subject Matter

13. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 13 Preparing to Speak Know the Location Consider the Audience Adapt the Content

14. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 14 Building Your Confidence Prepare Extra Material Prepare VisualizeSuccessVisualizeSuccess GetComfortableGetComfortable RehearseRehearse Take a Few Deep Breaths Take a Few Deep Breaths Don’t Panic ThinkPositivelyThinkPositively Be Ready Keep Going

15. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 15 Appearing More Confident Don’t Rush Control Your Posture Vary Facial Expressions Maintain Eye Contact Use Appropriate Gestures Control Your Voice

16. © Prentice Hall, 2003 Business Communication TodayChapter 15 - 16 Answering Questions Focus on the Questioner Questioner MaintainControlMaintainControl MotivateQuestionsMotivateQuestions RespondAppropriatelyRespondAppropriately Survive the Hot Seat Survive the Hot Seat Conclude the Speech Conclude