1. Advertising Week 6 to 8

2. Graphic Organizer What Ad Was About Famous People MessageSpokepersonLogo

3. Vocabulary Words Ad/advertisement Advertiser Aspire to Brand Campaign Consumer Creativity image Innovative Lifestyle Logo Promote Regulations Restrictions Sophisticated Take into account

4. Discussion Questions What is your favorite advertisement? Why? Where do you see advertisement? What makes an advertisement successful?

5. Reading Passage Do you think an effective ad is more important than an effective product? What makes advertisement memorable?

6. Culture Note Printed Media--Ads in newspapers and magazines Broadcast Media--Television and radio ads Direct Marketing--Direct mail, leaflets, email, brochures, catalogs, etc. Internet--Pop up ads, banner ads, etc. Sales promotions--Buy-one-get free, discounted prices

7. Discussion Topics Tobacco advertising and the WHO Advertising standards and regulations Colors in the West and China Yellow, red, black, green, blue Super Bowl Commercials Championship American Football game of the National Football League (NFL) In Super Bowl XL1(2007), the cost of a 30 sec commercial is $2.6 million Go up to the internet and search for “Super Bowl ads” or “Super Bowl commercial”

8. 7 Midterm Question, draw one during exam and you are given 2 mins to talk about it. What would you do if you were in a “fancy boutique” and the shop assistants ignored you? Describe an experience where you have felt uncomfortable/self conscious because of the way you were dressed? Can you think of some educational games that you know and have proven to be effective?

9. Discussion Questions Con. Do you think that, in general, video games deserve their bad reputation? Do you think giving out leaflets is a good way of advertising? Why yes, why not? If not, what are the more effective ways? Do you think word-of-mouth recommendations are better than magazine reviews? To what extent do you think you go for “image over substance”?