1. iPod Touch

2. Need For iPod Touch Created for people who wanted the capabilities of the iPhone without the monthly contract of a cellular service. Fields such as education could use such a device in the classroom for note taking, keeping individual agendas, translation for world languages, and accessing research through the Internet, with the distraction of mobile service.

3. Research Developed by Apple Inc. the development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. Researchers determined that a product that has access to the same applications as the iPhone without the phone service. Once the iPhone was sold June 29,2007 the iPod Touch was launched on September 5, 2007. The iPod Touch is a version of the iPhone without:  GPS  3G/EDGE cellular connection (that is, it can only connect to WiFi networks)  Compass  Camera  Built-in microphone (the second generation iPod touch supports external microphones; the first generation doesn't)

4. Development Developed by Apple Inc. the development of the iPhone began with Apple CEO Steve Jobs' direction that Apple engineers investigate touchscreens. This development of the iPhone subsequently lead to the development of the iPod Touch. The initial audience for this innovation was anyone who wanted to use the device for recreational purposes such as a music player, video capabilities, Internet access. The uses in the field of education were quickly revealed with the use of the innovation as a way to deliver audio and video podcasts to students quickly and easily. This has blossomed into iPods being used to document student readings, interactive personalized quizzes, SAT and ACT practice, PowerPoint conversion, and much more. Additionally, for education, there was development of specialized iTunes Education Content and now iPod Touch/iPhone applications that focus on education redirecting the audience for educators and students.

5. Commercialization The iPhone was unveiled to the public on January 9, 2007 in a keynote address to promote interest, but wasn’t sold until June 29, 2007. The iPod Touch was launched on September 5, 2007, at an event called The Beat Goes On. The 2nd generation iPod Touch, featuring external volume controls, a built-in speaker, a contoured back, built-in Nike+, Bluetooth support, and the ability to connect a microphone, was unveiled on September 9, 2008, at the "Let's Rock" keynote presentation. The late 2009 iPod Touch was announced and subsequently released on September 9, 2009. The late 2009 model is available with 8, 32, or 64 GB of flash memory. The 8 GB version has identical hardware as the 2nd generation model. The 32 and 64 GB versions of the late 2009 model, popularly referred to as the 3rd generation, include faster hardware a slightly lower battery life, voice control, light sensor, and bundled earphones with a remote and microphone.

6. Timeline of Design 1999200220042005200620072008- December 15,1999 Apple registers iPhone.org and makes it redirect to Apple.com Knowledge: Jobs refuses to confirm or deny creation of new device Apple begins to trademark the iPhone in various countries Knowledge: December 16, 2004 Apple admits they will work with Motorola to create a phone that uses iTunes. September 7 th 2005 The ROKR, an iTunes enabled phone, is released by Apple and Motorola. Knowledge: October 18,2005 Jobs says there are more phones on the way. September 25,2006 Apple applies for trademark of iPhone in U.S. Persuasion: November 30,2006 patent granted for iPhone Decision: January 9, 2007 Jobs officially announces iPhone. Implementation: June 29,2007 the iPhone is officially launched Implementation: September 5, 2007 The iPod Touch was officially released Confirmation: iPod Touch continues to be redesigned to meet the needs of the consumers. iPod Touch continues to gain more features including expanded memory for more apps.

7. S-Curve or Not

8. S-Curve of Adoption Awareness: hears about it, does nothing. Majority hear about iPod Touch, but not fully aware of it’s functions. Interest: hears about it, observes and looks into it. Seek more information by going into store, Google it, read articles etc. Trial: hears about it, gives it a try. Educated enough to make purchase, and use it simply as a media player. Adoption: continues to use it after giving it a try. The more you learn about the functions the more you use it. Extension: after adoption extends media center capabilities. Continue to expand use of iPod Touch as new ways to use it are developed.