1. Defining Creativity Class 1 January 10, 2005

2. Creativity

3. Consumer Creativity

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5. Creativity Defined The ability to produce work that is BOTH  Novel (i.e., original, unexpected, innovative)  Appropriate (i.e., useful, practical, effective) (Sternberg 1999; Finke, Ward, & Smith 1992) The novel/original dimension is the more respected of the two (Barron 1995; Runco & Sakamoto 1999)

6. Creativity: An individual trait or situation-driven? Both Individual Trait:  Scientific Creativity (Engineer, Chemist)  Artistic Creativity (Painter, Composer)  Combo (Inventor) -- rare Situation-Driven:  No creative ability  Low creative ability  Some creative ability No Situation Effects Some Situation Effects Strong Situation Effects

7. Factors Influencing Creativity Under Managerial Control: Time Instructions / Managerial Input Size and Composition of groups Partially Under Managerial Control: Motivation: Extrinsic Knowledge Not Under Direct Managerial Control: Motivation Intrinsic Intelligence Personality Individual Differences: Need for Cognition, Dogmatism, Divergent Thinking Ability

8. Creativity Problem Solving  Insight Remote Associates Test (Mednick 1962)  Rat, Blue, Cottage Nine Dot Problem  Connect all of the dots using no more than 4 straight lines, never going to a given dot twice, and never lifting the pen

9. Creativity Problem Solving  Insight  Problem Finding Requires Problem Definition Requires an allocation of cognitive capital (Sternberg & Lubart 1991) to “think about what you’re going to think about” (Nickerson 2000)  More associated with creativity (Csikszentmihalyi & Getzels 1971; 1975)

10. Approaches to Studying Creativity Case Studies / Historiometric Developmental Biological Psychometric Experimental  Social-Personality (e.g. motivation, risk-taking, intelligence)  Cognitive (e.g., processing strategies, imagery)

11. The Creative Cognition Approach Creative accomplishments, whether mundane or extraordinary, are based on ordinary mental processes Thus, our understanding of human cognition can be directly applied to understanding creative thought as well

12. The Creative Cognition Approach The Geneplore Model  Generative Processes Pre-Inventive Structures (Finke, Ward, and Smith 1992) Mental transformation / assimilation to create a structure For example, arrange an 8, a V, and a circle to make a figure or structure  Exploratory Processes

13. Creative Cognition Path of Least Resistance (“POLR”) (Perkins 1997; Ward 1994)  Top-Down Process Recall an existing solution to an active problem Implement a well-known plan to solve it

14. Constraints and the POLR Constraints  Input Restrictions In-Stock (Acquisition Costs) Monetary (Budgetary Constraints)

15. Input Constraints and the POLR