1. Citrix XenApp 5 Update

2. 2 © 2008 Citrix Systems, Inc. — All rights reserved Agenda Selling and Positioning of XenApp 5 Establish a Strategic Footprint in New and Existing Customers with XenApp 5 How to Sell Application Streaming in XenApp 5 What’s New in XenApp 5?

4. 4 © 2008 Citrix Systems, Inc. — All rights reserved What XenApp 5 brings to the table… Reduces cost of application management Maximizes performance for virtual applications – hosted and streamed Enhances user experience Leverages Windows Server 2008 and supports Windows Server 2003

5. 5 © 2008 Citrix Systems, Inc. — All rights reserved Reduced Costs with XenApp 5 Application management costs Application update costs Active Application Monitoring Reduce support costs Be IPv6 compliant

6. 6 © 2008 Citrix Systems, Inc. — All rights reserved Preferential Load Balancing (PLB ) How it works: Policy-based preferences for certain user(s) and/or application(s) Benefits: Provides IT with increased control over end user experience Guarantees SLA for critical users or applications Provides more processing power to high priority users or application sessions Improve Performance with XenApp 5 Platinum APPLICATIONS SCENARIOS Who and what is critical? PLB let’s you specify the critical path to meet SLA’s Who and what is critical? PLB let’s you specify the critical path to meet SLA’s USERS

7. 7 © 2008 Citrix Systems, Inc. — All rights reserved What’s New for Enhanced End-user Experience Enhanced user features Support mobile users with expanded support for small form factor devices Enhance usability with ClearType font smoothing

8. 8 © 2008 Citrix Systems, Inc. — All rights reserved XenApp 5 for Microsoft Windows Server 2008 Leverage security improvements Leverage new Terminal Services architecture Special Folder Redirection XPS based Universal Print Driver Internet Information Server 7 (IIS7) support

9. 9 © 2008 Citrix Systems, Inc. — All rights reserved That was just for starters! XenApp 5 has more than 50+ Enhancements Improve Performance Reduce Cost Enhance User Experience Transition to Windows Server 2008

10. Selling and Positioning of XenApp 5

11. 11 © 2008 Citrix Systems, Inc. — All rights reserved The Market Opportunity is Huge 100 Million XenApp Users Today 14%Penetration

12. 12 © 2008 Citrix Systems, Inc. — All rights reserved Capitalizing on Market Growth with XenApp +16% +12% +15%

13. 13 © 2008 Citrix Systems, Inc. — All rights reserved Primary Challenges Increasing Pressure on IT Operational Budget Cuts Compliance & Data Security Manageability

14. 14 © 2008 Citrix Systems, Inc. — All rights reserved A Better Approach: Centralize, Virtualize, Deliver on Demand Centralize apps and data in the data center Manage a single instance of an app in one secure place Deliver on-demand to users anywhere Corporate OfficeBranch OfficesRemote WorkerMobile Worker Contract Worker Data Center IT

15. 15 © 2008 Citrix Systems, Inc. — All rights reserved Myth #1: My app isn’t compatible with XenApp App Compat Toolkit for XenApp http://www.citrix.com/appcompat Analyze Virtualize Validate Isolate & stream all apps on XenApp

16. 16 © 2008 Citrix Systems, Inc. — All rights reserved Myth #2: Apps are only available while connected App Hub Laptop LOB App Hosted Productivity App Streamed LOB apps stay secured in data-center Productivity apps available offline Streaming Virtual Delivery Protocol Install once, deliver hosted or streamed

17. 17 © 2008 Citrix Systems, Inc. — All rights reserved Myth #3: User experience is not the same as local Better than installed experience 1.Performance 2.Consistency “By further hiding complexity and difference, and providing simple, consistent, and attractive end-user components, Citrix improves the likelihood of successful end-user adoption.” Andi Mann, Enterprise Management Associates, 8/08

18. 18 © 2008 Citrix Systems, Inc. — All rights reserved Key takeaways Build targeted business models for revenue maximization Lead with TCO, Sell the value of Platinum Address common misconceptions to unlock larger gains Expand existing account base by understanding their usage 1 2 3 4

19. Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!

20. 20 © 2008 Citrix Systems, Inc. — All rights reserved XenApp Platinum Capabilities Application Streaming Smart Auditor Application Performance Monitoring Easy Call Smart Access WAN Optimization Single Sign-On

21. 21 © 2008 Citrix Systems, Inc. — All rights reserved Why Platinum? Top of the line “Suite” or “Bundle” is barrier to adoption Simplifies selling motion Easier for customers to purchase Extends value across line of sight More value at the same price (as the suite) Fancy Car

22. 22 © 2008 Citrix Systems, Inc. — All rights reserved Why is Platinum Strategic? “Protects Citrix Stack” Opportunity to engage in strategic, lucrative projects Creates new opportunities for value-added services Sets the stage for future expansion into other projects Simplifies the selling motion – eliminates bakeoffs! Increases your bottom-line 2 =

23. 23 © 2008 Citrix Systems, Inc. — All rights reserved XenApp Revenue Opportunities New Licenses Upgrades Recovery Subscription Advantage $47B $2B $4B $400M Increased partner rewards with the Platinum Edition Low hanging fruit High Priority Large customer pool

24. 24 © 2008 Citrix Systems, Inc. — All rights reserved Summary of Partner Rewards License Sales Advisor Rewards Subscription Advantage Consulting Services New Licenses or Upgrades Eligible Year One (one time) 10-5% of SRP based on license type Year One (one time) Estimated 15% of SA Annual Revenue Year Two (annual) Based on billable hours which increase with complexity or CCUs Year One (on going) Reward Payout Description Timing

25. 25 © 2008 Citrix Systems, Inc. — All rights reserved Again, Why Platinum….. …..because it’s already proven to be successful!

26. How to Sell Application Streaming in XenApp 5

27. 27 © 2008 Citrix Systems, Inc. — All rights reserved Typical Application Lifecycle Management Assessment/Deployment Test all server, client, machine combinations Regression testing Software installation Maintenance /Updates Regression testing Software installation Application Support Application conflict Help desk calls Trouble shoot at end-point End of Life Software removal Clean-up

28. 28 © 2008 Citrix Systems, Inc. — All rights reserved Separate the Apps, the User and the Machine App Hub Laptop LOB App Hosted Productivity App Streamed LOB apps stay secured in data-center Productivity apps available offline Streaming Virtual Delivery Protocol

29. 29 © 2008 Citrix Systems, Inc. — All rights reserved Install Once, Deliver Hosted or Streamed App Hub Laptop LOB App Hosted Productivity App Streamed LOB apps stay secured in data-center Productivity apps available offline Streaming Virtual Delivery Protocol

30. 30 © 2008 Citrix Systems, Inc. — All rights reserved Application Lifecycle Savings with XenApp On Demand Software Delivery No Regression testing No Software installation Maintenance/Updates No Regression testing No Software installation Application Support No Application conflict Application Re-set Reduced Help desk calls End of life No Software Un-install No Post-removal cleanup

31. 31 © 2008 Citrix Systems, Inc. — All rights reserved XenApp 5 Isolation and Streaming - Ready for Prime Time! What's new Shared Profiles for Inter-isolation communication Differential updates HTTP(S) streaming of applications Benefits Faster application startup Reduced application management time and cost

32. 32 © 2008 Citrix Systems, Inc. — All rights reserved Isolate and stream to the server Single instance application management Reduce application silos reduce cost Reduce time to app delivery Every app on server should be isolated

33. 33 © 2008 Citrix Systems, Inc. — All rights reserved Virtualize and stream to the desktop Desktop Applications difficult to manage Application Virtualization yields promise Leverage existing infrastructure Use same, proven model "Better than installed" user experience App Hub User LOB App Hosted Productivity App Streamed Productivity apps available offline Streaming Virtual Delivery Protocol

34. 34 © 2008 Citrix Systems, Inc. — All rights reserved MyCitrixLab.com Web based testing portal Meets config requirements specified in Citrix Ready Verification Test Kits Ability to schedule lab for 3 or 7 days SharePoint with FAQs, Verification Assist Guides, Administrator Guides, Discussion Forum

35. 35 © 2008 Citrix Systems, Inc. — All rights reserved More Apps – More Users – More Money Delivering applications with XenApp saves up to 50% TCO Isolation and streaming is the best way to manage applications XenApp 5 delivers key enhancements to isolation and streaming to address compatibility More licenses, more billable hours, more partner rewards, higher value services for you.