1. Technology Commercialization Class (BA468X) John Turner February 6, 2007

2. “Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to rank with those poor spirits who neither enjoy much nor suffer much. Because they live in the grey twilight that knows neither victory nor defeat.” Unknown

3. What are we doing?  A “hands-on” opportunity to develop a commercialization plan for technology from the OSU portfolio  A cross disciplinary project class in technology commercialization tools and processes  A four credit class running from Feb 5-April 30 th. However students will register and receive credit for the class in Spring term.

4. COB AEP Tech Transfer Office Inventors Local Entrepreneurs NCIIA MBI- ONAMI

5. Patent Selection and Commercialization Plan Process TTO Provides list and input Advisory Team Screening Class and E-Team Screening and Plan development Spin Off Based Plan Licensing Based Plan Other Plan Recommended Technology not viable for commercialization Advisory Team: Craig Sheward- TTO Dan Whitaker- Entrepreneur Rich Carone- Entrepreneur Prof Mike Bailey- COE Ursula Bechert- COS Deb Rose- AEP BA468X Class

6. Some Candidate OSU IP from Tech Transfer Office Microproducts & Nanotech Physics & Energy Medicine & Pharmacology Superlens (Podolskiy) Solid Oxide Fuel Cells (Peterson) Real time bird flu test (Pastey) Novel drug delivery systems (Ayres) Inkjet printable electronics (Chang) Expander/Compressor (Peterson)

7. Class Overview  Who is this guy?  Class scheduling and instructor contact info  Classroom logistics  Student intros & background  Review class Schedule (M and w)  Experimental Class- what’s that?  Registering for class  Formation of teams  Selection of patents

8. Class Overview (cont)  Inventors and access  Mentors- what are they for?  Grading and team expectations  Recommended texts  Presentations and competitions ($$!!)  Student contact information  Invited speakers and protocols  Non-disclosure agreement  Is this for real?

9. Technology Commercialization (BA468X)  Instructor- John Turner, PhD  Class Schedule –Mon (6-8 pm), Weatherford EG01 –Wed (6-8 pm), Weatherford EG12  Contact Info –Office: Weatherford EG07 –Office Hours: Tue 3-5 pm, Wed 3-5 pm –Phone: 713-8044 –E-mail: john.turner@bus.oregonstate.edu john.turner@bus.oregonstate.edu

11. NameAffiliation Speaker or Mentor Expertise Todd Miller MBI- OSU Mentor Materials & Processing Sukanya Rengaswamy HPMentor Biochemist, Chemist Chris Oriakhi HPMentorChemist Loreli Fister HPMentor Chemist, Material Scientist Bill Neumann NW Tech Ventures Speaker Venture Capitalist Mike Bostrom ATSMentor Manufacturing Manager Gordon Shadle ATSMentor New Business Dan Whitaker Various startups MentorEntrepreneur Rich Carone Korvis Core Team Member CEO Rob Schneider ImtechMentorBusiness Curtis Wright - Marketing ConsultantSpeaker/Mentor Marketing Communications Steve Slover Adult Education- OSU Mentor New Business, supplier management Tim Weber HPSpeaker Director- Advanced Products & Materials Margaret Mellinger OSU Library Speaker Business/Engineering Research- Mentors, Speakers, and Resources

12. Recommended Texts Resources  “Technology Ventures: From Idea to Enterprise”, Dorf and Byers  “Academic Entrepreneurship: University Spinoffs and Wealth Creation”, Shane  “Technology Management: Developing and Implementing Effective Licensing Programs”, R.C. Megantz  “Crossing the Chasm”, Geoffrey Moore

13. Grading  BA468X is a 4 credit class, with registration for Spring term  There is no final or midterm  Grade will be determined by a) Attendance, class participation and team dynamics, and balance of contribution (30%) b) Interim Results: Patent Screening, Market surveys, SWOT analysis, elevator speech, project plan (30%) c) Final Presentation and Recommendation (40%)  Feedback will be provided on a) halfway through the course and on b) within one week after presentation of results

14. Commercialization Plan Presentations and Competitions 1) SWOT Corvallis- April 24 th 2) Review Panel- April 30 th 3) AEP Signature Event- May 3 rd Based on quality of overall presentations, there will be a cash award of $3,000 distributed to teams with the best commercialization plans.

17. Small Group Activity What factors will determine the success of a technical idea in the marketplace? Think of at least ten- more is better. See if you agree on which are most important.