1. Today-2/25 Market readiness checklist and Executive Summary (30’) Work Session (90’)  Review JT comments on milestones and finances  Prepare Executive Summary and Review Market Research Questions  Prepare for Paul Gulick discussion Wed- 2/27 Scheduled meetings with Paul Gulick- choose a time slot between 1:30 and 4:00 pm. All group members should plan on attending and participating- 30’ each (Weatherford Library) Work Session- Preparation of Commercialization Plan (60’) Paul Gulick- “Lessons Learned- A Technology Entrepreneur’s Perspective” (60’) Mon- 3/3 Scheduled meetings with Bill Newman- choose a time slot between 1:30 and 4:00 pm. All group members should plan on attending and participating- 30’ each (Weatherford Library) Work Session- Preparation of Commercialization Plan Presentation (60’) Paul Gulick- “Lessons Learned- A Technology Entrepreneur’s Perspective” (60’) Wed- 3/5 In class presentations of Commercialization Plans What’s Next????

2. The Executive Summary This should be a concise ~2-3 page summary including: The Market: size, trends, margins. The Technology: features/benefits, stage of development, desired stage to reach for market, costs of development to that stage. The Customer and Product: why they will buy, pricing, time to payback for customer Financial: cost of investment to get tech developed, projected income from technology, time expectations on projections Recommendation: recommendation to University for the technology

3. Market Research Questionnaire This is a list of forty questions about your commercialization plan Divide these up among group members and discuss the answers If you don’t have solid answers, you should do additional research to get them! Include them in your presentation or written report. Even if they are not a part of your plan or presentation, these will be likely questions from Paul, Bill or the judging team…