1. What’s Coming? Tonight Team Presentations (60’) – Assumptions and first pass SWOT analysis Elements of the Elevator Speech (JT-30’) Assignment- Review SWOT analysis with mentors/inventors 3/12 Mon Corporate Technology Commercialization Process- Tim Weber, HP (60’) Team Work Session (45’) - Elevator Speech and general commercialization approach Assignment- Prepare 2’ elevator speech for class, complete assumptions and SWOT write up (due Wed) 3/14 Wed Team Presentations (45’)- Elevator speeches- audience Thuy Tran from COB Dean’s Office Team Work Session (45’)- Refine plan based on feedback, plan next steps

2. Other Opportunities Need volunteers for a “photoshoot”- Tuesday, 1:30-1:45 pm, location Weatherford library,5 th floor On Wed, April 4 th, we will be visited by Bill Neumann of NW Tech Ventures. –Each team gets ~30 minutes to talk with him about your IP and commercialization plan. –Please sign up for a slot between 2-5 pm, at Weatherford

3. Inventors/Mentors Update Superlens- Alexander Govyadinov (inventor), Loreli Fister (mentor- available 3/12) Bird Flu Test – Manoj Pastey (inventor), Rob Schneider (mentor), Sukanya Rengaswamy (mentor) Novel Drug Delivery- Mark Christensen (inventor), Joe Dody or TBD (mentor-available 3/15?) Expander/Compressor- Richard Peterson, Tom Herron (inventors), Dan Whitaker (mentor-available 3/5) Printable Electronics- Alex Chang (inventor), Chris Oriakhi (mentor), Todd Miller (mentor)

4. BA468X: Assignments Due Winter Term Collect feedback on “Commercialization Assumptions and SWOT analysis” from your mentor and/or inventor (by Monday, 3/12) Prepare a two-minute elevator speech on your IP and proposed commercialization plan (to be presented in class, Wed, 3/14) Turn in a written “Commercialization Assumptions and SWOT analysis” of at least two approaches (due end of day Wed, 3/14)

5. Elements of the Elevator Speech Short, concise, and compelling!! Be sure to include the following elements –Problem that is solved –Customers and how they will benefit –Revenue potential or status –New applications or opportunities- extensions of technology –Who is interested or collaborating (drop a few names) –What action is needed from your listener- money, collaboration, contacts, etc