1. Semantic Web workshop Semantic web and e-learning Bruno Brunelli Firenze, June 17th 2003 All rights reserved - © Telecom Italia, 2002 Telecom Italia Learning Services

2. Summary 1.Telecom Italia Learning Services (TILS) presentation 2.KM services and semantics in TILS 3.A contribution to the discussion from the e- learning experience

3. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 3 TILS presentation: an industrial approach  TILS integrated the knowledge and the expertise of 5 T.I. companies that merged together: – SSGRR (Corporate University) –Trainet (Web Training Company) –Finsiel e-learning (Multimedia Services) –Consiel Formazione (Change Management Consulting) –Centri di Formazione (Training Centers Facilities)  TILS expects a relevant growth of the e-learning market for the ASP based services in the B2B and B2B2C models  TILS provides an Internet Data Center, a portfolio of on line services, traditional and online courses,  TILS provides innovative standard and custom solutions based on human, logistical and technical “best in class” resources and assets

4. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 4 The ASP business model  Telecom Italia Learning Services  Organization0.1 ( Generic Elearning Company)  …  Organization0.N  ASP1 ( ( Generic Application Service Provider)  Organization1.1  …  Organization1.M  ASP2  Organization2.1 (“ Standard Offer”, B2C and Free B2C)  …  Organization2.K  …  ASPJ  … TILS, ASPs, Organizations and Users are hierarchically structured UsersUsers UsersUsers UsersUsers

5. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 5 An integrated services architecture Live Collaboration and Communication Business IntelligenceOne-to-One Tutorship & CRM Data Store & Infrastructure Security Services Knowledge Management Learning Management System Portal Management Content Management Phone or IP Client, learner prospect client/user Learning company, prospect client/user, tutor, docent, learner, ASP client, marketing operator Internet UserIntranet User Tutor, docent, expert, course secretary, marketing operator, internal client Audio-video management CRM E R P B2B B2B2C Insourcing

6. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 6 The Overall Architecture CENTRA Web SABA Web KME Web IPCC Web BI Web Login(UserId, Password) User Post-login page Access Control API LDAP L o g i n S S O Home page Login(UserId, Password)

7. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 7 TILS choices on the IT market * As System Integrator Partners Suppliers *  Avaya:Call Centre  Autonomy, Hummingbird: Knowledge Management  SAP: eCRM e ERP  SABA: Learning Management System  Microstrategy: Business Intelligence  Centra: Virtual classrooms  Ascential: Extraction Transformation & Loading  Vitria: Enterprise Application Integration  Tridion: Enterprise Content Management

8. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 8 KM services Harvesting of information from a range of reliable materials (documents, sites, multimedia materials) in different location Classification and indexing of information with relevant categories (Taxonomies) Automatic association of information with relevant categories “Intelligent” navigation within specified information domains Automated, individualized, notification of new information of relevance to declared fields of interest (agents) Guaranteed relevance of information Security for the knowledge supplier Search by CONCEPT

9. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 9 KM emphasis on automation  “…enables the enterprise to efficiently and effectively manage its data, ensuring that the core focus remains the business process, and not the costly and time consuming manual management of information”.  “Automatic categorization enables high-level control, management and visibility of the knowledge base, as well as driving significant reductions in manual overheads”.

10. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 10 How I perceived the Mesmuses (and Semantic Web) promise  To build powerful “knowledge maps” enabling an educational approach where the work on ontologies is done by qualified scientists that creates value for the user  To navigate thru concepts in a way that fascinates the human intelligence

11. All rights reserved - © Telecom Italia, 2002 Firenze june 17 th 2003 11 A contribution to the discussion: a question from the learner  The two approaches are on different levels  It should be possible to harmonize: – the promise of an highly automated approach with – the knowledge map/conceptual navigation promise and with – the learning needs that is a discovery of the real world also with the help of technology